China 500 million gamers, Sony Microsoft who can get

Guide: In this huge market in China, the competition of the two companies that provide hardware and software services will be formally opened up in the future.
According to the Japanese economic news website December 18, Sony Group announced that from January 11, 2015 in China to sell home game "play redevelop 4", officially entered the alleged possession of 500 million players in the Chinese game market. In addition to competing with various online games that are now popular in China, Sony "PS4" has to compete with the "Xbox One" that Microsoft sold in September. The game is expected to serve as a window into Sony's content business and a litmus test of whether Sony's business in China can be revived.

"Keep everyone waiting!" Finally, we can (PS4) to the Chinese market! "at a press conference held in Shanghai on December 11 5 o'clock in the afternoon, the Asian president of Sony Computer Entertainment (SCE), Tianbo, addressed a meeting of about 300 participants, and there was a warm applause.

To be sold are desktop "PS4" and portable "PS Vita". Price, PS4 per Taiwan RMB 2899 yuan, PS vita each 1299 yuan. It is cheaper than 20% for the new game "Xbox One" (3699 yuan) sold by Microsoft on September 29.

In terms of software as a key part of game sales, Enix (Square Enix) is offering a popular game "Final Fantasy" series for PS4. Including 25 Chinese game software development companies, a total of 70 game software development companies show the intention of developing games for PS4.

China issued a video game ban 2000 years later for educational reasons. But with advances in Internet technology, there has been a rapid increase in the number of people playing games on PCs and smartphones. Gamers are thought to have reached 500 million. China's government in January 2014 to enter the "China (Shanghai) Free Trade Test zone" as a prerequisite for foreign enterprises to allow the launch of game games business.

Sony in May with the Shanghai municipal Government of the media giant "Shanghai Oriental Pearl Group" to establish a joint venture in the FTA to reach a consensus, and then began to promote the preparatory work. PS4 's global sales performance has been good and has sold more than 10 million units since it was released last November. Although the Xbox in the Chinese market first step, but sales of only more than 100,000, sales competition will be formally opened in the future.

According to Iris Consulting statistics, 2013 China's online game market size of 89.16 billion yuan. Sony has positioned smartphones as the core of China's growth strategy, and PS4 will be the trump card for a company that suffers from a sluggish business.

"It's the first time I see it, I really want to experience it," said a more than 20-year-old male white-collar worker who experienced a racing game in the Xbox's permanent experience area at the Lenovo Group flagship store in Beijing's bustling street wangfujing. Through cooperation with Lenovo and home appliance stores, Microsoft has set up a similar experience zone in 4,000 stores in 37 cities nationwide, including Beijing, Shanghai and Chengdu.

In China, the reason for banning the sale of video games is for education, and the Xbox is pushing for educational use. With the slogan of subversion of traditional education, Microsoft launched an online English-language education service for 2~8岁 children in late November. "Xbox can provide users with movies, music, education, health and many other content," said Microsoft Vice President Yusev Mehdi.

Both Sony and Microsoft want to get rid of the traditional impression of "entertainment terminals". Equipped with High-precision video processing and network features, PS4 and Xbox have other potential beyond the console. Sony also plans to carry out content business if it is accepted by consumers as a terminal for video services such as movies. In this huge market in China, the competition of the two companies that provide hardware and software services will be formally opened up in the future.