China Advertising Great Wall Award: Haier Water Box marketing case Hi-win marketing Gold

October 26, 2014, the 21st annual China International Advertising Festival and the "China Advertising Great Wall Award-Advertising main Award" awards ceremony in Guiyang, "Haier water box Day Shun Mall" marketing case, won the "2014 China advertising Great Wall Award • Advertising main brand Award" of the Marketing Communications Gold Award. "China advertising Great Wall Award" is one of the most influential annual awards in China's advertising industry, all of which are from the major media, advertising agencies and industry experts to conduct comprehensive reviews and vote. Water box through the interactive user demand for research and development marketing cases, has been widely recognized by the industry, is a model of industry innovation marketing. Water box is the day and day Shun Water Shopping mall (shui.rrs.com) for users of the intelligent drinking water machine needs, and based on user data to develop the first domestic health drinking water intelligent terminal. With the help of the water box, the user can not only monitor the household water quality and water purifier filter using in real time through mobile phone app, but also can remote control water purifier, check water quality, filter water, and water purifier working status at a glance. In the Water box research and development and sales process, as a result of day and day Shun Water Store (shui.rrs.com) platform to fully interact with the user needs, the product was launched by the user's heartfelt recognition, then in the active in a "water purification wit can upgrade" upsurge. Data show that the first day of the water box 20,000 units, the second round of 60,000 units are quickly sold out. Day and day Shun Water Shopping mall (shui.rrs.com) through the interactive user innovative marketing approach, so that the health of smart products quickly become a new favorite user. Day by day Shun Water Shopping mall (shui.rrs.com) to the user-centric platform of value interaction, it can be said that Haier to the Internet to transform a microcosm. Through the combination of online mall and online experience shop, day and day shun water shopping mall can not only for different water quality, physique and personalized demand for water purification scheme of private customization, and by virtue of their own online advantage of resources to form a combination of "sales, distribution, installation, after-sale" in one of the O2O service platform, Let the user really worry-free purchase. In this regard, the industry analysis that the nature of Internet society can be summed up as a simple sentence: communication is the economy. How to establish a wide range of communication relationship with users is the first meaning of enterprise marketing model innovation in internet era. From this point of view, day and day Shun Water Shopping mall (shui.rrs.com) in the process of marketing in the box of the user as the center of the interactive user-centric platform, can be said to seize the Internet age users this core factor, is the current marketing model innovation success model.