China Angel Investment Group Progressive Shaping project valuing the entrepreneur itself

Angel Investment, such a group of investors focused on the start-up period of equity investor groups in China's equity investment market plays an increasingly important role.　　In Beijing Zhongguancun Science Park, Haidian Garden Management Committee recently held "2008 and Capital Dances series" on the investment story of Chinese angel investors, whether from the project screening, or project hatching are increasingly connected with foreign experience.　　These angel investors, who are "avatars" of successful entrepreneurs, hatch their future Alibaba and Sohu with different investment ideas.　　Recently, China's equity investment Market, the call for attention to the early stage of the voice of the project, and the angel investor group is maturing, in mid-June by the Lenovo Holding board chairman Liu, Ufida chairman Wang Wenjing and other 43 Zhongguancun entrepreneurs as a natural person launched Zhongguancun entrepreneur Angel Investment Alliance announced the establishment. Angel cast thought about the role of angels, many people see that angels can give entrepreneurs a valuable money to help entrepreneurs start the project, but whether it is foreign investment masters or domestic angels, in their view, Angel investment is more thought, is about the whole project how to optimize, how to avoid the detours of entrepreneurs,　　How to put the entrepreneurial enterprise into the market intelligence input. 3721 founder Zhou is now an angel investor.　　In his view, Chinese enterprises need angel investment in the process, the problem of angel investment is not only money, but experienced entrepreneurs, the money into the new project to recycle, but also bring the new project entrepreneurs a lot of experience, to avoid these start-ups less detours.　　Jinshan Software, the original president, the founder of the network Lei said, as a former entrepreneur of the market when the competition is brutal, product sales, such as difficult to identify hardships, so, as an angel investment, is to give the current entrepreneurs some friends of help, tell them how to be less to walk a little once walked a detour　　Liu, one of the founders of the Zhongguancun Entrepreneur Angel Investment Alliance, also said he would focus on quality projects with a more industrialized outlook, fulfill the obligations of investors and mentors, and help quality projects grow. As for the concept of angel investment, Chinese and foreign investors are very consistent in practice. A description of the characteristics of angel investment abroad: Angel Investment is generally small, but also a one-time investment, it is not strict review of risk enterprises, it is based on the subjective judgment of investors or personal likes and dislikes of the decision; Many angel investors themselves are entrepreneurs, to understand the difficulties faced by entrepreneurs　　Angel investors may be your neighbors, family members, friends, company partners, suppliers or anyone willing to invest in the company; angel investors not only bring in money, but also bring contact networks, and if they are celebrities, they can improve the company's credibility. Help don't mess up. In general, Angel investment is a kind of participatory investment, after investment, angel investors often actively participate in the strategic decision-making and strategic design of the investment enterprises, to provide advisory services to the enterprises, to help the investment enterprise recruitmentManage personnel, assist PR, design exit channels and organize enterprise exit etc.　　Of course, in addition to these common characteristics, angel investors have a clear way of investing. Zhou is Sing's angel investor. For the angel Investor's help to the enterprise, sing founder Dai said, Angel investor and I like big gear pinion, can bite together, "he trusts us, also will do some special trivial things for us." "Gong, founder of the Century, describes her angel investor--he started with 2 million, perhaps the money for him is very little, and the company began to be uncertain, so began not too much constraints, and then the company with MSN and other cooperation, to do more and more, he tube more than　　Now the site is more and more stable, he seems more assured, so I feel the recent paragraph is not too much management of the company's day-to-day affairs, "I always take angel investors as teachers." In Lei's eyes, the best angel investors should be "help not to mess up", both in the need to help the entrepreneurial support, but not too much interference in the day-to-day management of entrepreneurs. But he also admits, "Do help is also easier, do not mess up really too difficult, so, since the investment of a person to believe him, to control their own control, if you do not need angel investors do not do." "What kind of person do you value as an angel investment?" The question may make different angel investors answer differently.　　But one thing they are very consistent about is that entrepreneurs themselves are the most important factor in deciding whether or not to invest. The angel investors of Wang Wengang, the founder of Universal Video, uphold the idea.　　Wang Wengang revealed that there was only one idea when angel investors approached our entrepreneurial team, and he learned what we thought and invested in previous experiences, "So far the angel investor has not been to the company and there is no legal agreement between us." Lei that investing in a project, first and foremost, is not a problem for entrepreneurs, there is plenty of room for imagination; second, entrepreneurs should be tested in small directions, generally not in ideas, and of course, only one idea, it needs to convince angel investors; the core of the project is cast.　　The honesty of the entrepreneur is the most important to angel investment.　　Industry experts, in the country currently has three types of angel investors, successful entrepreneurs are an important part of the domestic angel investors; In addition, the original engaged in chemical fiber, real estate and other traditional industries of local entrepreneurs, and some also turned to engage in some angel investment; In addition, some people with financial backgrounds also participate in the angel investment industry. Because angel investors are engaged in different industries, their investment methods also have a relatively large difference. Some angel investors are referred to as "cheque Angel", they are relatively lack of corporate experience, is only a capital contribution, small investment, and some angel investors are known as "value-added Angel", they are more experienced in the operation of enterprises and participate in the operation of the investment enterprises, investment is also greaterThere is also an angel investors are Super angels, they are often successful entrepreneurs, the new enterprise to provide unique support, each project investment is relatively large. Industry experts believe that it is because Angel investment in the main body of different, its vision and investment patterns, different types of entrepreneurs have the opportunity to gain the favor of angel investment.