China becomes game peripherals Max engine 1.4 billion dollar cake to be nurtured

Sitting on 500 million gamers, China has become the most potential market for gaming industry in the world, and it has become the most important power engine for game-related companies. "In the past year, the global game market growth rate of about 22%, but the Chinese market, this number reached 37%." "China has become one of the most important engines of the global gaming industry," said CMO Ehtisham Rabbani, of the 12th session of the China International Digital Interactive Entertainment Fair (hereinafter "Chinese Joy"). China's video and publishing association game work, International data companies, CNG new game research conducted by the Joint survey shows that 2013, the Chinese game market users reached 490 million people. The figure for Eedar, a foreign market research agency, reached 517 million, with core players reaching 147 million. Whichever number is closer to the truth, it means that China's gaming population has surpassed the total population of most countries in the world. "Gamers have long been viewed as geeks and otaku. But they are becoming more active, and the game is a life attitude for them. Ehtisham Rabbani said the global market for professional gaming equipment would reach around $1.4 billion trillion in 2014, compared with China, which could reach $200 million trillion. In this case, the professional game peripherals in the field of the successful Logitech chose this occasion the world's first professional game mouse G402, it is logical. "The Global game peripherals market is growing by about 20% a year, but China's growth rate is 23%." Ehtisham Rabbani said. "However, the Chinese market's user habits need to be nurtured, as is the view of the game." "When it comes to the game," said Hong Zhixing, general manager of Logitech (China) Technology Co., Ltd., "before, people's view of the game is ' not doing well ', but this view may need to change." A lot of games, want to play well, to the reaction ability, the brain's ability to think, is a exercise, as long as not excessive indulgence. And the game as a sport sports awareness of the project is also accepted by many people. "Perhaps, a long time ago, China Newbee won the world" DOTA2 "championship and 5 million dollar bonuses, to Hong Zhixing This statement made a good footnote. The amount of this bonus has been a record of the highest prize in the group Competition project in Guangzhou. "At present, the percentage of Logitech revenue in China is still single-digit, which is related to China's user attitude." "Hong Zhixing For example, spend hundreds of yuan to buy a professional game mouse, many people still think incomprehensible." "Similarly, the outdoor speakers we sell in the US can play music for up to 10 hours while camping and face similar problems in China," he said. However, he says, it also shows that the potential for growth in Chinese game peripherals is staggering. "China will soon overtake the US market, which is only a matter of time." ”