China-Beijing Electronics: Market segments have a professional advantage of the PCB enterprise

Huizhou Sino-Beijing Electronic Technology Co., Ltd. (hereinafter said: Beijing Electronics) Since its inception in 2000, has been engaged in the development of printed circuit boards, production and sales, the main products of dual-panel, multi-layer board, HDI board and aluminum substrate, such as printed circuit boards, are widely used in consumer electronics, network communications, computer peripherals and automotive electronics and other downstream areas.　　China-Beijing Electronics 2007 years was named Guangdong High-tech Enterprises, is the Guangdong Provincial high-tech Enterprise Association governing units, 2009 was identified as the national High-tech Enterprises, China's printed Circuit Industry Association (CPCA) and the United States Printed Circuit Association (IPC) member units, the Chinese printed circuits board hundred Enterprises. In the public information can be seen, the Beijing electronics in recent years the main business has remained stable. The company 2008, 2009 and 2010 years of operating income of 211.76 million yuan, 256 million yuan and 326.94 million Yuan, 2009 and 2010 annual operating income increased by 20.89% and 27.71% respectively.　　Net profit, the company 2008, 2009 and 2010 net profit of 23.33 million yuan, 29.54 million yuan and 40.3 million yuan, 2009 and 2010 net profit Year-on-year growth of 26.62% and 36.43% respectively. Niche market position highlighted according to CPCA data show that the 2007-2009-year market share of Beijing Electronics 0.16%, 0.17%, 0.22%, 2010 's main revenue than 2009 growth of 27.32%, the share has been further improved. The reason why the number of market share is not high, because China's PCB industry presents the "hundreds of billions of market, thousands of enterprises" pattern, the market concentration is not high, single enterprise market share is small, any one enterprise on the market impact is not small.　　According to CPCA statistics, 2009 domestic Top ten PCB enterprises total sales revenue accounted for about 23.13% of the gross domestic product, ranked first company accounted for only 4.4%. If you look at the total market share does not reflect the value of Beijing electronics. In fact, the company is because of understanding the characteristics of the industry to adopt a "professional" development model, main focus on several types of market segments products, public information display, China and Beijing electronic production of laser head PCB accounted for more than 30% of the global market share, LCD monitors and LCD TV control board with PCB, DVD-ROM products (including Blu-ray) With PCB accounted for more than 20% of the domestic market share, high-end digital photo frame with the PCB and set-top box and Cam card products with the national market share of more than 10%, in addition, the Beijing electronic production of car audio, car GPS, wireless network card and routers in the domestic market is also in the leading level,　　This performance in the competitive market is quite good, and these, and Beijing electronics in product technology, quality control, customer resources and other aspects of the formation of the competitive advantage is inseparable. Advanced technology in technology, continuous innovation capability is to improve the quality of PCB productsand service of the important content, but also the long-term development of the Beijing electronic core competitiveness and important guarantee. China-Beijing electronic Long-term emphasis on technology research and development investment, through the establishment of enterprise Research and Development Center, provincial and municipal two-level technology center, increase and customer synchronization development, product structure research and development process, and effectively improve the company's scientific and technological strength. Public information shows that China and Beijing electronics has been identified as High-tech enterprises in Guangdong Province and the national High-tech enterprises, with the Guangdong Province, PCB key engineering technology research and Development Center and Huizhou PCB Engineering Technology Development Center, is the Guangdong Provincial high-Tech Enterprise Association governing Unit, the Chinese Printed Circuit Board Association (CPCA)　　Member units and the United States Printed Circuit Association (IPC) member units; In addition, the Beijing electronics has a number of scientific and technological achievements have been transformed, 2 invention patents, 9 utility model patents and 2 software copyright has been authorized, in the industry association journals published more than 10 professional papers, in the domestic PCB enterprises have a strong competitive strength.　　It is worth the Beijing electronic boast is, in addition to innovation ability, the company's own PCB production technology, technology level in the domestic industry in the advanced level. China-Beijing electronics can be mass-produced minimum aperture 0.15mm, the minimum line width of 2.5MIL, the highest layer of 24 layers, a variety of surface treatment process of high-precision circuit board; Through technology and technological innovation to achieve 9:1 aspect ratio plate of good metallization and 85% penetration rate, successfully solve the lead-free tin tin, the characteristics of impedance, The production control tolerance of differential impedance and coplanar impedance is kept within 5% error; while China-Beijing electronic independent research and development of HDI laser blind buried plate and high thermal conductivity of aluminum substrate, such as PCB key technology to achieve the leading domestic level, with sophisticated production process.　　And, Beijing Electronics in automated production technology, testing and control technology, Seihan technology has also formed a unique production process and technical know-how, effectively ensure that the product of high reliability and low non-performing product rate. In terms of equipment, China and Beijing Electronics from Japan, Israel, Taiwan and other countries and regions with international advanced level of CNC drilling machine, light painting machine system, automatic parallel exposure machine, automatic electroplating production line, circuit board forming machine, AOI optical inspection system and automatic v cutting Machine and other equipment,　　So that the company already has a perfect PCB full process production capacity. In the downstream machine customer selection process, often hope that the PCB suppliers can provide from the ordinary specification of single and double panels to high-precision multilayer and high-performance special Board of the full range of products, and from the product (circuit board) design, manufacturing and efficient distribution services, including all business processes, To ensure product quality and timeliness of delivery requirements. In accordance with business development needs have been established including drilling systems, electroplating systems, multi-layer pressure, surface treatment, line and text printing, waste recycling, such as the complete PCB manufacturing system, with a richer product manufacturing capacity.　　Complete production system allows the company to quickly and effectively provide customers with the required products, reduce product costs, improve product quality. Beijing ElectricThe ERP production management system is integrated into advanced equipment and complete manufacturing system, thus forming a complete flexible manufacturing system.　　The digitalization of equipment control and the informatization of management enhance the company's overall agile manufacturing and service capability, and establish the company's core supplier position in high-end customers.　　Rich product structure has advanced technology to do bedding, the Beijing electronic product structure naturally appears rich and professional. China-Beijing electronics has always adhered to market demand-oriented, the use of "production-reserve-research" gradient development model, closely focused on the downstream market demand hot spots, the implementation of a moderately advanced product reserve strategy, 1-2 years ahead of the product planning and resource reserves. In such a forward-looking, the current Beijing electronic products have been in the laser head, LCD control Board, DVD-ROM, car stereo, car GPS, wireless network card and wireless router, high-end digital photo frame and set-top box cam card, etc. occupy a higher market share at home and abroad, has been widely recognized downstream customers.　　And in recent years, the Sino-Beijing electronics to provide customers with the sample is rising year by trend, products cover communications, consumption, medical, automotive and other fields, and the company delivered the bulk of the number of products is also a rapid increase in the trend of the year, 2010 monthly delivery of more than 400 production of products, at the same time, the annual delivery quantity of new production has been increasing. It is worth mentioning is the HDI board products, Beijing Electronics for the product's good market development prospects, since 2004 committed to the development of high density printed circuit board, 2005 to achieve sample development and delivery of customer trial, 2006-2007 years to achieve a first-order Product small batch test, and finally realize industrialization, 2007-2009 years of market development and customer reserves, while achieving the second-order HDI laser blind buried plate key technology breakthroughs, and the final recognition of customers.　　2009 years in Beijing to provide customers with HDI products more than 20, products covered by automobiles, mobile phones, cam cards, MTV and other fields; 2010 HDI Board products to achieve sales revenue as high as 9.2704 million yuan, compared to 2009 3.5613 million yuan growth of 160.31%, business development better. Another product with broad prospects is the metal aluminum substrate, which is applied to the LED light source. Since 2006, the Beijing-China Electronic technology research and Development, 2007 completed single-sided aluminum substrate sample production and customer trial, 2008 to achieve a single aluminum substrate production and double-sided aluminum substrate trial, to become one of the few, single double-sided aluminum substrate through the United States UL safety certification companies.　　2009, Beijing Electronics has been able to provide customers with more than 10 aluminum substrate products, involving LED lighting, automotive electronics and LED display and other fields, to achieve sales revenue of 1.1933 million yuan, 2010 aluminum substrate products to achieve sales revenue of 1.4003 million yuan, compared to 17.35% growth in 2009. And the company's public fund-raising is to be put into the new PCB industry construction projects, research and development, production and sales 1-2-Order high-density interconnect (HDI) printed circuit board, single double-sided high thermal conductivity metal base (aluminum) printed circuit board and 6-storey multilayer printed circuit board, the annual new production capacity of 360,000 square meters.　　Customer's "rapid reaction force" has a wealth of professional products, will naturally be recognized by customers. Beijing electronic by virtue of excellent product performance and good service, accumulated a wealth of customer resources, with many well-known domestic and foreign downstream machine companies to establish long-term, stable relations of cooperation, focusing on the formation of Consumer electronics, network communications, automotive electronics and other fields of outstanding corporate customer groups, and organic integration of these customers of the industrial chain,　　With a deep understanding of customers and markets downstream, we have realized the simultaneous development of customers and the revision of products. Beijing Electronics currently has TCL, Puling (TP), Huayang General (Foryou), Jissen Technology (RISE), Fran Electronics, Kuang Hong Technology (DBG), LG, BYD, Fran Electronics, Desay Motor (Desay), Hitachi, Sony, National micro-technology (SMiT) A large number of high quality and stable customers, these customers have a strong market influence, and constantly improve the domestic and foreign market share, leading products in the ranking of similar products leading, which requires China-Beijing electronics constantly improve product quality and technical process level to meet the needs of these enterprises to develop all kinds of new products. Through long-term cooperation, China-Beijing electronics and the above major customers at home and abroad in the main PCB product area established a solid business relationship, many times to obtain the above-mentioned customer company "excellent suppliers" and other honorary recognition, such as Sony Global Green Partners, TCL excellent suppliers, Huayang general excellent suppliers and strategic partners,　　National Micro Technology Technical Cooperation Progress Award.　　And in customer service, the Beijing electronic also has its own set. As a result of PCB products using "production" mode of production, customer design and process requirements are different, the degree of difficulty of the product varies greatly.　　To meet the growing demand of customers, China-Beijing electronics through the establishment of strict production management system, improve production management process control, improve the flexibility of manufacturing systems, and reasonable layout of production system operation process, so as to improve market reaction speed. Beijing Electronics in the business to undertake, audit customer information at the beginning of the establishment of product files, set production technology, and according to different processes to deploy production lines, to ensure that customer sample orders, express orders, standard orders, inventory orders and other orders to meet a variety of different order to form a rapid product service output. Generally speaking, the sample trial-production time, sample turn batch time, and the one-time success rate (good product rate) of the electronic samples are obviously faster than the domestic counterparts.　　Therefore, the Beijing electronics can not only meet customer samples and small batch order requirements, but also to meet customer demand for large quantities of orders, is the customer's "rapid reaction force." Insiders pointed out that in 2008-2009 years of global financial turmoil, the global PCB industry has 15.83% decline, the domestic PCB industry output value is also down 5.6%, but the Beijing electronics by virtueIn the product structure, customer resources, product quality and other aspects of the comprehensive advantages, in the downstream customers significantly tighten supply chain scale, centralized procurement to reduce costs, the counter from the market and related customers to obtain more orders, 2009 to achieve sales revenue and profit growth of more than 20%, Shows that the company has a strong market competitiveness and risk-resistant capabilities. Since 2010, China-Beijing electronic revenue and profits have achieved growth of more than 25%, also shows its good sustainable growth.