China C4 Forum held in Beijing

Heritage China C4 Forum and 2014 will be held in Beijing on October 11, the following is the view of Archie CEO Gong speech excerpts:

The fashion industry's advertisers prefer Tablet PCs, who think that video on tablets is rich, and that flat-panel video is 4 times times the price of a mobile phone.

Cinemas will surely disappear, at least for now.

Divorce lawyers, 3 million, is the highest TV drama, but 70% of them to male and female one, the remaining investment how much?

Archie Art than others late four or five years of time to grow up, now have more than other competitors in the industry, because I have an important reason, money, hit the money, the time to hit the money must not be soft.

The following is a transcript of the speech:

Gong: Talk about changing today. I put myself on the subject of the adaptation is the media, I did more than 10 years of new media, but in fact, I do not think that I am a media person, also do not think I do the enterprise is a media-type enterprise, or think oneself is a technician, is a science and engineering students, just Lo Zhenyu a word I feel that the right, We are savages, savages in the media industry, and savages usually have their own way of thinking, so what I would like to say today is what the Barbarians think about the way they are when they enter the media industry.

There are about 4 key words, firmly believe that I learned 9 years of automation, what is automation, is the workshop-level intelligent transfer, should go like the new hope of such a business. During my ph. D., I studied robot auto cars for 4 years. I am fortunate to have done a very good thing, a very passionate thing, what is the nature of our profession, I very much believe that technology can improve productivity, and productivity improvement, will change the world, change mankind.

In fact, others do not say, we say cold weapons encounter hot weapons; the internal combustion engine, triggered the industrial revolution, let our social production efficiency another step up, from the beginning of the 80 's, the information revolution let the world again progress, the world really changed too much, yesterday with a few film and television industry people to eat and chat, we also share the feeling, said that the current flight must not be popular WiFi, although this is a trend, if the flight on the popular WiFi, we even 10 hours of free time on the flight is not, because we have to call at any time to return mail. But I can say I believe that the day will come and this day is not far, you are tired, you can not stop, if you do not, your peers do this thing, or even you later be overturned these points, is to use these technologies and tools to do these things.

I have been doing internet for eight or nine years, I feel the internet media has hit a lot of media, but the impact on the print media is too small, his budget will not be able to, I said the magazine has a risk in the future of the media in this big industry, there is a place, the new media on his impact is limited, they will be very good distinction. But last year I changed, why? The fashion industry advertisers we've been working on for years and not getting back the budget now it's okay because they think the video is for the rich on the tablet, so they put the luxury ads on the flat-panel video, so the flat-panel video is 4 times times the price of the phone, which is a very interesting thing, in fact, from a mathematical perspective, From the point of view of computational economics, if it is not possible to calculate, so I found that the Basic law should not be shaken, the new media because of his firmness, I will certainly have the opportunity to even replace.

has not been achieved yet, I firmly believe that will be achieved, first, the cinema must disappear, at least now this form of cinema will certainly disappear, cinema is two functions, the first to see the film when the visual hearing effect is good, the second is a social occasion, the first many people argue with me, You can't replace that video on the big screen, but I'm telling you, the big screen brings you the visual impact, the cinema brings the hearing impact, the human technology must be able to solve you to need this kind of target demand, in other words, wears the eyeglasses and the earphone must be able to realize, the movie theater also can realize this, for example 4D to carry the point vibration to bring the wind This will be achieved, but only a matter of cost and time. But just now teacher Ma talked about the box office income, this has a time, this is the Chinese hospital line of the industry is now still a rapid rise, the 2012 record is "Thai embarrassed", the 2013 box-office record is more than 1.2 billion, is the "West of the Devil", this is a stage, the cinema will be destroyed, TV will also be destroyed, because he is in order to play, because he must be at night 7 o'clock at home, in front of a large screen to see CCTV1 News Network, the essence of the Internet video is to be free, he does not need regular time and place to enjoy this video. So he must be replaced by modern forms of video, or in the future.

Of course, he could have said it was a video, but we usually talked about it later, behind the means of our vested interests is not mine is someone else's, just like a kitchen knife can chop people can also cut vegetables, he does not take the kitchen knife as his own cutting tools, I firmly believe that the future of this occasion of the meeting will be doomed to extinction, Or wearing glasses, or even do not wear glasses, or in the office to open a movie, the naked eye 3D will be realized, "the Divine Soldier Agent 2" film is all virtual, that there may be too many things, will be extinct. What is the substitution of extinction, the barbarian, the use of science and technology to produce new substitutes for the enterprise, form or service and scenario. So believe that the most basic laws can be replaced.

The second revolution this matter to mention a lot of, leather own life hardest, I want to say leather own life, oneself is what? Two meaning, the first with me the same enterprise industry, we are a type, we are doing the traditional analogy, we are doing some kind of traditional industry, there is a leather of their own lives, leather individual life, leather their own business life. Let me give you a little example, in 2011, the mobile end of the network video began to rise fast, and in 2012 we had a meeting within ourselves, and it was only a few minutes before the topic was discussed, but the same topic I was involved in the television industry, and his discussions took two days and three years. This is what kind of form, is our video industry 04 to now 10 years, the larger the company, the greater the market share of the company, the share of two, the first is the number of viewers, the second is the income, the greater the share of the more, but I firmly believe that the future is not like this.

At the height of the PC, the biggest company in the industry was like this, but the audience's eyeballs have shifted from the PC to the mobile, and we're going to talk about whether to turn Archie's PC users to the mobile users of love, so I moved those users to the mobile end, where they didn't have revenue, So we're not doing this? Simple discussion about dry, if I don't rob my users, turn pc to mobile, that Tencent (115.7,-2.20,-1.87%, real-time quotes) will Rob, so directly led to our large number of users from the PC to the move, so we moved to later, although the PC is not leading, But mobile is the industry's absolute leader. That's a lot of talk on TV. is not doing online video, the tool this program is not to their website, or to cooperate with the video, this argument is too much, this is the life of their own, in fact, I say easy, because I am a barbarian, civilized people talk about this topic is much more difficult.

The third innovation, innovation talk too much, I from another perspective of innovation, innovation is a need for cost, the Internet is an important thing is a quick order, you want to innovate do not follow the traditional mode of operation to leave costs, innovative things come out alone, for example, I invested in a net play, grave robbery notes, 60 million , 12 episodes, 5 million per episode, Chinese TV series, China's TV show this year, the largest investment of 3 million, divorce lawyers, of which 70% to men and a woman, the rest of the investment, I have a network play, we all feel that the network play is rotten, I gave him 5 million, from 3 million to 5 million, why pay? I just innovate, that 2 million, even 25.003 billion, I then the innovation cost I threw, once successful I was a big success, I was the Chinese Hollywood way success, if I can not succeed, it doesn't matter, I do is to innovate, this is a cost should have.

Another innovation, such as the card house is charged, in our site is free to see, the United States less than China's population, the United States a good sense of copyright, China's poor sense of copyright, you charge us to see piracy. So these are taking huge risks, but the cost of this risk is the value should be paid, in fact, I also have some exchanges with the traditional industry, but the exchange process, we did not take the cost of innovation out. The last one is the balance, the front three is a single item, I personally feel firmly believe that death also believe a belief, death, the first three are single, as long as you go to a direction to do and achieve the ultimate is the best state, we this many points, in fact, a person's success in A and B, If the line is put on where the point, you put in a must die, put in B certainly will not die, this is the technology, put in where to determine your success or failure. Well, do change the bureau under the thinking, I do the first enterprise, I think I too pull, stingy, not willing to vote money, my ability when I a person top two people can, top three people can, found that the competitor is me 10 times times, finished, I have conceded, and then put money too late.

So Archie art than others late four or five years of time to grow up, now have more than other competitors in the industry, because I have an important reason, money, hit the money, the time to hit the money must not be soft. I get up every morning like a taxi driver. Spend 10 million a day, spend 80 million, then find "wood", you will find more rich people like to give you money, because you do the right. And fast and steady, sometimes from a technical point of view, sometimes there is a balance, in a single point of breakthrough must be fast, because you have the opportunity to change, because the Internet users is Abhisit, you call old line people anxious, your Internet user card three times five times no problem, you card 15 times not. So I just follow the card three times five times on the line, and then I hit the money hit people, then let out one hours, this time again. But people in different industries, for example, the traditional IT industry, such as Google, Weibo traditional industry, but a bit close, for example, more traditional IBM, Microsoft, they do not allow such a low stability of the system on the line, but you have to be quick, but you must follow the back, so nagging, Anyway, four key words to share with you, this is a year to look at the experience of Change Bureau, thank you.