China clothing traditional retail industry supply chain counterattack power supplier

New Year's Day holiday, Beijing's major business circles under the line of retailers have played a tempting discount intensity, hope that through this small long holiday will be pulled back to consumers, to consolidate shopping malls at the end of the big promotion in the home status.

In addition to the use of large promotions to hold their own position, offline retailers also take the initiative, "net" to speed up the layout of the channel, to the electric dealer's "home" to rob users, a power trader and the traditional retail war is underway.

This year, the new World department stores, Parkson and other foreign retail giants have aggressively entered the online channel. The most high-profile is probably the Wanda Group. Wanda Group's chairman Wang even with Ma Yun set the billion Yuan Gamble, "2020, if the electricity business in China's retail market share accounted for 50%, I give Ma Yun a billion." If not, he will return me a billion. ”

Yintai department Store is the first e-commerce offline retailer, Silver Thai network as early as October 2010 has been on line, operating goods including clothing, bags, shoes and hats, accessories, cosmetics, jewelry, luxury goods, more than 400 brands, more than 100,000 items, and share the parent company's supplier resources. December 18, 2012, Shanghai Xujiahui Business District, its independent consumer website Xujiahui Mall officially online operation, mall positioning for the high-end fashion integrated category Network mall.

It is understood that Wangfujing department stores in Beijing set up a group of procurement centers, the National brand for unified procurement, the offline brand resources to share online. Wangfujing Online mall business model for self-mining + offline goods online proprietary + joint venture, and rely on the procurement department, through the purchase of hand system to complete the supply of goods.

It can be seen from the online strategy of Wangfujing department store and Xujiahui Mall that traditional retailer NET is taking full advantage of its supply chain. This is probably the most powerful killer in comparison to the electric business.

The new brand of Hai Lan is taking the route of factory Shop

Recently, the Sea-LAN group's new apparel chain brand "hundred clothing hundred Shun" store official business. This 1500 square meters of oversized brand men's cheap factory chain, is the LAN group after the success of the "Heilan House", "Love Habitat Rabbit", launched another for the mass retail market apparel chain brand.

"Hundred clothing hundred Shun" abandoned the men's brand high quality of the inevitable high price of the tradition, from the factory directly to the store, there is no intermediate link, so affordable, can maximize the benefit to consumers. At the same time, overcome the traditional men's brand store area small, product less defects, shop area, clothing category complete, consumer choice of more than real for consumers to bring high quality and low price of a large number of men's products.

Over the years, the Sea-LAN group has been based on the main clothing industry, the implementation of Multi-Brand management strategy, from the introduction of international high-end brands, to create a mass retail brand, subdivide the different levels of consumer markets, and achieved fruitful results. In recent years, the group actively explore the transformation and development of the road, no longer expand production scale, increase production, but tightly grasp the two ends of the industrial chain-product design and retail system, with both ends as the center, in the middle to do the standard, the integration of various resources, the formation of Industrial chain Alliance, Last year, companies were expected to achieve about 30% per cent growth in the context of a bad economic environment at home and abroad. According to the introduction, before the Spring Festival, "hundred Clothes Hundred Shun" Suzhou, Xian chain stores will also be officially open, is expected this year the national chain will open up to 20, to 2015 to achieve sales of 1 billion yuan.

Subway brings new opportunity for business Circle

Line Line 6, line Line 8 two, south, Line 9 and Line 10 two new lines have been opened at the end of 2012, so that the development of the subway business is once again high hopes. After the opening of the new line, the Line 6 line of the green Circle, line Line 10 Two of the Four Seasons Green Business Circle, ten-lane river and other land will usher in new opportunities. The latest data show that these new lines in the past week to transport more than tens of thousands of passengers, the capital for the major shopping malls have brought a lot of new passenger flow. However, from the current point of view, the subway has just opened, the surrounding market, despite the welcome traffic, but the increase in the flow of people has not completely converted into consumption. In addition to the increase in effective passenger flow on the floors connecting to the subway entrance, the remaining floors still have a problem of sparse consumers. How to convert a large number of people into effective passenger flow is still the problem of these shopping malls.

Chaoyang Big Yue City for example, in order to meet the subway opening is a painstaking effort. From the subway ads to the large-scale display of the landscape, no one does not reflect the Chaoyang City hopes to use the subway to open a fight to turn over the determination. Chaoyang Big Yue City at the end of November 2012 held a large-scale landscape lighting ceremony. The landscape with "to the spring of the underground Iron" as the title, focusing on the embodiment of the subway elements. As long as consumers take the subway line Line 6 to the youth road, they can and a few meters of the picture of the people to play the imagination, into an exotic happy world. December 31 last year held a "cross-year Rave party", at the same time through the lottery, gifts, discounts and other activities to attract customers eye, is intended to attract customers to take the subway shopping.

British retailer Argos occasion Haier Platform

Recently, the Haier United Kingdom retailer Argos established "Day Shun Le home" online mall has ceased operation, at the same time, both sides of the full use of Argos for the brand "Love Gu Mall." It is reported that the original day Shun Le home mall mainly rely on Haier's day-by-day brand, and "Love Gu Mall" to fully enable the British Argos brand, which means that Argos, the British retail giant officially began to penetrate the Chinese retail market. Love Gu Mall mainly covers the clothing shoes and hats, home, mother and child, beauty makeup, home appliances, 3C and many other categories, at the same time on the line of "Lego" and "Haier" two flagship stores, which Haier flagship store will jump directly to Haier's "Haier Mall."

It is understood that Love Gu mall using line online under the combination of sales, in addition to online mall, but also the layout of the offline entity shop. At present, Love Gu mall only in Shanghai has stores. Haier in September 2010 with the British home Retail Group Argos launched a home shopping platform-day shun Le home, to "catalog + online shopping mall + entity shop" as the main mode. October 2011, Haier and home Yue procurement set up a joint venture to Argos brand development of mainland multi-channel department store retail business. After two years of cooperation and groping with Haier, Argos began to officially enable their own brand, with this corresponding, Haier's "Japan and Japan Shun Le home" brand also ended.

Gome to play "department store" brand

At the start of 2013, the number of High-profile 3C dealers in 2012 sales figures were released. Day Cat Mall recently released data show that January 2012 ~ November, 3C online market growth quickly, large household electrical appliances product sales growth of 168% year-on-year, small household electrical appliance products growth of 155%, mobile phone, computer growth is more than twice times. The one or two-tier market 3C sales channels are undergoing great changes, traditional chain stores suning has used "suning easy to buy" resorted to the newly-established, recently Gome "2013 ~2015 Enterprise Strategic Planning" also finally unveiled the veil. It is understood that Gome's new strategy to remove the word "electrical", the new renamed "Gome Online" involved in the industry will include furniture, home textiles, mother and child, culture, sports, outdoor and health care and many other aspects. Gome hopes its electric business platform can occupy 20% to 30% of sales in the next 2 years ~3 year, and can "feed back" the entity shop, the purchase under the entity Shop Line can support the development of the electric business, form the profit structure that conforms to respective cost.