China Computer newspaper: The bottom line of network marketing is missing

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At the recent 2012 China Internet Conference, some internet marketing companies in the forum talked about how accurate they are based on big data mining, and no one seems to care if these practices violate the privacy of users.

Four or five years ago, a friend of a PR company asked me to help publicize a company's innovative business--collecting information about users through various channels, including the behavior of users surfing the Internet, to help advertisers get more accurate advertising. Of course, if customers have needs, they can also provide customers with these processed valid user data.

After listening to his introduction, I couldn't help wondering. Doesn't that violate the privacy of the user? Is it lawful for them to do so?

For ordinary users, they may not know whether the Internet is behind people or dogs, but for these internet marketing companies, they can not only know exactly what the dog is, but also know what the dog likes to eat. It is now a mobile internet era, with more and more users using mobile phones to surf the internet. Users online behavior and mobile phone number binding, more can let these internet marketing companies to dig out the user's more privacy information. Imagine how terrible it would be if someone could know all the things you do through the various smart terminals you use.

Although telecom operators also have all the phone calls and SMS records for each handset user, the identity of the central enterprises does not allow them to arbitrarily violate the user's privacy. But other businesses, can I trust them? The Rovedon company, which was recently exposed by CCTV and later investigated by the Industry and Commerce Department, did not violate the law for profit by reselling user data.

Although our law has stipulated to "protect the privacy of citizens", but the specific to the Internet domain should be implemented, or need to explore new issues. Does the information that the user is connected to the Internet belong to personal privacy? Can the website be collected, sorted, analyzed, and get more users ' information about Internet behavior? Can an enterprise use this information to provide services to other enterprises? These are still a Shing.

At a closed-door meeting of the 2012 China Internet Conference, Gao, vice chairman of the China Internet Association, suggested that industry associations should play a role before there is no clear rule of law. Without restricting the normal development of enterprises at the same time, to draw a red line, define what behavior is illegal, is absolutely not to do.

With the rapid development of the Internet, laws and regulations are difficult to regulate these new and emerging things in time, in this case, the industry association indeed should play a greater role in the existing Internet industry self-discipline convention on the basis of the regulation of more details of the behavior to make it more operational.

Of course, it's not just network marketing that needs to be regulated. From the early 3Q war to the latest price wars and the 3BS search wars, these internet companies only think about how to hit their opponents without considering the interests of their users. Such unfettered behaviour should have ceased long ago.