China E-commerce scale of 2015 years or up to 18 trillion yuan

BEIJING, September 2, China's e-commerce in the current pyramid-type market pattern, pan-, synergy, integration is its general direction, E-commerce on the role of economic restructuring will be greater. "China Internet Association executive vice President Gao 2nd in Kunming, Yunnan, the first Internet conference to say so."

Gao said that in the past 5 years, China's e-commerce has developed rapidly. Data from the Ministry of Commerce show that in 2012, China's e-commerce transactions reached 8.1 trillion yuan. At present, China's E-commerce presents a small number of integrated platform, subdivision of the vertical platform and a number of proprietary brand platform composed of pyramid-type market structure, the market potential is huge.

Gao revealed that according to the plan, by 2015, China's E-commerce scale will reach 18 trillion yuan.

Referring to the development problems and trends of China's electric business, Gao pointed out that although China's e-commerce is facing the challenges of honesty, network security, personal information protection and online competition, there are some new trends, such as the electronic commerce platform extends to both ends of the service industry chain, such as payment and logistics, B2BB2CC2C and other electric business models to the development of collaborative e-commerce.

"With the development of large data and social and mobile technology, e-commerce will jump out of the small circle of the Internet, integrate into traditional industries, and push forward the transformation and upgrading of traditional industries." Gao said that in the future, China's e-commerce will be in the pan-oriented, synergistic, integrated, the big direction of development, the role of economic restructuring will become increasingly important.