China Eastern designs half of Yunnan market

Newspaper Pictures May 31, China Eastern Airlines Group and the Yunnan provincial government in Kunming signed the "Strategic cooperation Agreement", by the Eastern Airlines (600115) and the Yunnan Provincial SASAC jointly funded in Yunnan set up a business of the air transport business of the limited liability company, tentatively named Eastern Yunnan Limited liability company.　　The shareholding ratio of Eastern Airlines and Yunnan Sasac in joint ventures is 65% and 35% respectively, and the specific mode of capital contribution and the amount of capital contribution are determined by the two sides in consultation.　　It is noteworthy that, at the signing ceremony, Liu, chief executive of China Eastern Airlines, said that the recent good news of the Eastern Airlines, after receiving state capital injection and cooperation with local governments, will also make a difference in international capital markets. Based in Yunnan, South Asia according to the deputy governor of Yunnan, Liu Ping, China Eastern's capital is mainly the existing East Airlines Yunnan branch of assets and liabilities, Yunnan Sasac will be part of the land and cash contributions.　　China Eastern Airlines Yunnan branch of the existing 37 aircraft, operating assets of more than 10 billion, in the Yunnan Province aviation market scale first, occupy 42% of the market share. Chen, general manager of China Eastern Planning and Development department, said the new China Eastern Airlines Yunnan Co., Ltd. is striving to increase its share of the aviation market in Yunnan province to more than 50% by the end of this year. To this end, China Eastern Airlines Yunnan Co., Ltd. will continue to expand the fleet, on the basis of the existing 37 aircraft, this year plans to introduce 3 Boeing 737-700 aircraft, to the end of the aircraft fleet reached 40, 2011, and strive to reach 50 aircraft fleet.　　By then, China Eastern Airlines Yunnan Limited's annual passenger traffic will increase from the current 6 million to 8 million people.　　Vannenson, deputy general manager of marketing in Yunnan branch of China Eastern Airlines, said that with the participation of local government, the new company's business will be better carried out, such as the development of group customers, public business travellers, such as market development, while the local government will give priority to some provincial regional routes of subsidies. Universal Pine said: "The biggest advantage of the joint venture with local governments is the support of the airport, the former airlines and airports are two people, now the Yunnan Sasac is both the new company's shareholders and the Yunnan Provincial Airport group shareholders." The relationship between the airline and the airport that's different.　　"At present, China Eastern has been planning airlines and airports seamless links, passengers from Yunnan Province 11 regional airports through Kunming to other destinations, will achieve a vote in the end, adding more than 500 transit routes."　　In addition, the Universal Pine also said that Yunnan's export-oriented economy is mainly facing the South Asian market, East Airlines to build Kunming Hub, in response to the Yunnan provincial government to "get through South Asia," the strategic idea of the future Yunnan provincial government in the relief of airport take-off and landing fees, subsidies and other aspects, to　　The Golden Peacock is expected to be on the blue sky. The "solo flight" of Yunnan Limited is of special significance to the reform of China's civil aviation system. The predecessor of China Eastern Airlines Yunnan Branch was established in July 1992. 2002, according to the requirements of the National Aviation Enterprise reform and reorganization strategy, the original YunnanAirlines merged into China Eastern Airlines Group.　　June 2005, Yunnan Aviation Implementation of the main auxiliary industry stripping, main assets into Eastern Airlines, at the same time renamed as the Eastern Airlines Yunnan branch. Today, Eastern Airlines Yunnan Co., Ltd. and from the Eastern Division, to become an independent corporate enterprise.　　After registration, China Eastern Airlines Yunnan Co., Ltd. will apply for the new aviation Code and logo, the original Yunnan Airlines Gold Peacock logo is expected to be on the blue sky. Then the establishment of China Eastern Airlines Yunnan Co., Ltd. is not a 7 years ago the Chinese civil Aviation tycoon reorganization of a kind of negation? Liu said, "This WTF, at that time the reorganization and integration of big and strong three major airlines is correct, now Eastern Yunnan Co., Ltd. is the establishment of the need to comply with the market." "In answer to the question of whether the cooperation model between China Eastern Airlines and local governments will be replicated nationally, Liu said to be specific analysis," Yunnan Province Aviation market has its particularity, Yunnan province, more routes, the pivotal position of Kunming for South Asia and other parts of the country have a strong radiation force, China Eastern Airlines in Yunnan market position for many years, with market advantages. By comparison, China Eastern Airlines, the original restructuring of the Northwest Airline in Shaanxi region, the aviation market is relatively more open, needs to be treated differently from the Yunnan market. ”