China Eastern Futures 0 Commission + mobile phone account innovation or aggravating?

Source: Internet
Author: User
Keywords Futures Eastern Airlines
Securities Times Network (www.stcn.com) February 19 News of the internet Financial Times Futures Company "0 Commission" arrival in recent years, the Internet financial development momentum is rapid. The Internet financial products and business, represented by the balance treasure, micro-credit payment and so on, have achieved good market effect and challenged the traditional financial industry. Faced with the impact of internet finance, futures companies face a small pressure, need to be prepared. 18th, China Eastern Futures announced its new Commission policy on its website: "Immediately starting from the new customers will be exempted from commission (only on behalf of the exchange fees and Futures Investor Protection Fund), and the stock of customers (in addition to special corporate accounts) will also be closed on February 28 after the reunification to zero Commission. At the same time, China Eastern Futures launched a mobile phone three minutes "lightning speed open account." According to the first Financial news report, China Eastern Futures said that the two basic motives for the launch of the electric business platform were to reduce the cost of participation through the electronic business, and to weaken the cost barriers, thus expanding the customer participation. Investors need only pay attention to "Eastern Airlines financial official micro-letter", you can easily realize the mobile phone account. The second is to conform to the trend of information age, actively eliminate the information asymmetry among the participants in the financial industry, and reduce the resources that investors need to invest in selecting and discriminating. In the trend of information, rather than passively follow, rather than actively meet. Because of the white-hot brokerage business, Once upon a time, the industry generally believe that gradually dilute or even abandon the brokerage business, and focus on innovative business, is the future development of the futures industry inevitable trend. The Eastern futures, however, believes that the most ancient traditional business can benefit most from the process of electricity business, the futures industry should start from the traditional business. Data show that 2013 the National Futures Company operating income of 18.518 billion yuan, of which the total fee income of 12.485 billion yuan. Fee income accounted for 70% of the revenue of the futures company. The effect of the active abandonment of the fee income on the operation of the futures company is conceivable. However, Eastern futures, from Taobao to 360, to micro-letter, the success of the electric business and free almost equal sign, it seems not to achieve "free" is not really a real electric dealer. Therefore, the East Airlines financial choice from the beginning of the resolute implementation of the "0 Commission" policy. "0 Commission" in the short term may be a hero broken wrist, but in the long run is a forced industry upgrade inevitable. The structure of participants in the futures industry, as in traditional retailing and finance, is that too-solid structure leads to cost being extremely bloated when it is eventually transmitted downstream through layers superimposed on each link. The advent of the electric business era and the opening of the "0 Commission" era may make the structure of the three-dimensional participants in various industries turn to a more efficient and flattened form. Eastern futures believes that in the process, the original industry's middle-end participants may be forced to transition, or even squeeze out of the market, but from the beginning of the electric business, it seems that any industry has to go through such pains, and this may also be an indispensable part of the industry upgrade.
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