China Education online release trend report on studying abroad

YY to build a platform, set up an independent education brand "100 education", to learn from online English training into online education. Tencent has users, QQ precipitated a large number of teachers and students social relations chain, before the news came out, "online education program in Tencent 2014 investment target of the top three." For Baidu, online education is also one of its key investment direction this year, at the end of last year also spread Baidu 3.5 million dollar strategic investment Consumer-to-consumer online education platform "Pass the Lesson network" news. Ali also not idle, at the end of last year began to do online education ideas, launched an online education platform "Taobao classmate", this year, and led the real online education group TutorGroup.

K12 Education (Kindergarten to high school) is clearly more complicated than the TOEFL and IELTS training that dominates students ' choice of learning styles. Free, platform ..., these internet companies are good at the way to use in the K12 field, but also most of the scholar encountered soldiers, the results are not too ideal.

Perhaps, in K12 education, not blindly attempt to replace the original education system with online education, but let online education become its complement and a certain link, will look no longer limited to students, but in the education of another important participant teachers to find a breakthrough, will be K12 online education of the broken point.

Why is the breakthrough not in the students?

The Internet thinking mode is to achieve the ultimate product, and then use a low-cost or free way into the market, smashing the original profit pool of the market, thereby recreating a new platform, and then derived more profit model.

But in the K12 market, there are problems from the first step of the way, and children are willing to try online education because they don't like the way they are too boring before and they don't want to be restrained. But if the product is fun and entertaining to continually improve the user experience, the parents will be dissatisfied. The user and the real purchase decision maker are not alone, and there are many conflicting claims.

Children like to play games through a variety of learning equipment, self-control this thing is destined to belong to the legendary Couba. In addition, the pressure is huge, primary school, kindergarten can be, to the middle school, the face of the future, such as Tarzan, which parents will be taken lightly, let the children try a learning to learn to play things.

Although taught by many online education companies as the main point, but many times is the offline more according to the interests of children to make subtle learning adjustments. If it is easy to cry, distracted children in front of the computer can be honest to learn, where it will not point where the step-by-step high reading machine has long Unified lake.

From this point of view, to do K12 online education from children is obviously not an easy thing, based on offline training O2O may be the Internet and education industry in the K12 field a good combination. And if you want to find a viable online operation point, then it is a good choice to search for learning materials, to view teachers ' handouts, and to do famous exam questions.

The War of K12 education platform

Too many online education companies want to build a platform, and then the users are circled in their own platform to form a closed loop, whether it is the ape question bank, ladder nets, or before the chalk net, have been doing this exploration and efforts. But the problem is that students still have to rely on offline basic education, students to do homework, exams, teachers change jobs, batch of papers these actions are also difficult to all migrate to the line.

The K12 of the platform makes it possible for online education to become part of the education in some areas, such as the provider of resources. This kind of thing is not just now the new company such as the question bank is doing, very early before the college Entrance examination education Resources Network Such a website, offline selling cards, online resources. And more internet point of play, Baidu Library in absolute resources to be more huge, Sina blog on the spontaneous formation of the relevant content is enough to describe, it seems that this is not a how fresh market, not to mention the paper has not been the teaching of auxiliary resources into which.

The game of the new company, such as the database network, the ape question bank, and so on, is an up and down model, the website collects the questions and then opens some of the questions for free, and then relies on value-added services to profit. Of course, the ape question bank before to obtain users, and even have a completely free open question Bank marketing. To tell the truth, this and the traditional test resources site is not much different from the past by the line to sell membership cards, using the card mode of survival of those test resources site, with a similar pattern, but in the internet thinking big hot today they have more platform for the operation of the possible.

To Baidu Library, Beans Ding, road guest Babaa as the representative of these sites, is entirely dependent on the user to upload content, in a bottom-up way of operation, but more in line with the Internet-style mode of thinking. But this is a big problem is the timeliness of a bit disconnected, such as a city of a model test problem outflow, if no one uploaded, it may be difficult for users in a short time to get this resource.

However, such a seemingly uncontrolled distributed architecture brings the benefits of a huge amount of resources, the data from the Baidu to claim that its library product resources are billions of dollars, beans, the road passenger and Pakistan data is not known, but the entire document sharing the total amount of resources in the market.

But in the future, if you want to make such a huge amount of resources, you may need to rely on vertical test questions. There has been a "solution" such vertical search products online, and user demand is extremely exuberant. As Lo Zhenyu The example before, now let teachers most headaches is not students to copy homework or cheating, but decorate a problem, students can immediately online search the original title, and then write the answer.

This is the opportunity for entrepreneurs, but also may be Baidu, Bean, road, Baba these have the resources to accumulate veteran participants, vertical search, semantic analysis, fuzzy search these things are not difficult, not to mention that Baidu is doing the search, but whether to seize the opportunity, and entrepreneurial vitality is the crux of the problem. From a laissez-faire platform to a vertical search for resources, the shift in product thinking is not easy, and entrepreneurs like answers are less burdened.

What do teachers need most?

The need for the question bank is not just a student, the teacher usually a question, tracking the latest test dynamic are required questions. Teacher groups are also a good entry point for online education in the K12 field. Before the products are mostly aimed at students, but neglected the whole education in the importance of teachers, ignoring the teacher needs what kind of education products. In addition to a large number of test resources, good lesson plans, teaching and auxiliary teachers are a big just need. Teachers do not need internet companies to teach students, they need tools and resources.

Streamer of parents have been teachers, teachers to prepare for the headache streamer is also a deep experience, sometimes on a 40-minute lesson, the class but need to prepare a lot of information, if it is open class or comment on the title of the class, it is even more trouble, PPT will prepare a lot of.

In the absence of a specific group of teachers for the site before the emergence of two channels are they contact the most, one is a personal blog, a Baidu library. The former is because of the rise of the blog, it is also the teachers began to contact the Internet more often, they are happy to put some of their own results online to share. And fuzzy search is easier to point to these blogs, and the offline sharing between teachers has facilitated some blogs to be added to their favorites, and blogs have become a source of information that they are very familiar with. However, although there has been a search for blog profitability, but this personal blog has not been able to truly commercial, coupled with the overall decline of the blog, the end of most of the sites lying in the Favorites folder is only one or two years ago the resources.

The other is Baidu library, because teachers more in the search will still use Baidu, rather than looking a little bit more tall Google, of course, the new Oriental English teachers except. All kinds of other people share the lesson plans ppt, test exercises for those who are not familiar with the computer of the old teachers, this is simply a life-saving magic weapon, download down directly to change can be used, save a lot of trouble, of course, students also saw a variety of even the name has been forgotten to change the Unlike the free download of the blog, download the rules that require wealth value although on the one hand, some unfamiliar with the operation of the teacher discouraged, on the other hand, the teachers to use it to upload their own some information, the final resource volume snowball generally more and more.

And until now, it seems like such a demand has not been any online education companies to make a decent product to meet, but it is to snowball to expand their size. Is it not the sadness of online education companies that are under the banner of Internet thinking? Sometimes, many internet companies do not realize that their competitors are not even similar sites, but those cross-border products. Previously, the market had been dominated by a vast array of tutoring materials for students, but the demand for teaching resources had never diminished for both the old and the internet-savvy young teachers. Internet thinking sometimes really should pick up the earth, to understand what students and teachers really need to do.

A wealth of resources, more convenient to find and download the way teachers need, if you can buy the right to use school units, rather than let teachers pay their own money, then may be able to complete the commercialization, but also to solve the teachers on the charges and network payments conflict.

And as teachers will be based on their own use of the teaching and auxiliary materials to students to subscribe to the same, the teacher favored online education products, a sense is also mastered the entire link upstream, more easily downward extension, step-by-step to complete the layout, to achieve greater value.

Summary

Return to business itself, any industry, when capital inflows, basically means that the industry's core sector has not been a good opportunity. Because the capital will be like the smell of blood to rush to the largest meat, and new opportunities have been brewing at the edge, but too many people because of the impetuous market as a whole did not see it.

But to put it another way, the fundamental of such an important country, teaching and educating, a field that should be full of temperature, perhaps really should be less copper odor, a little more humane care, so that children away from the noise of capital profit. The internet has changed the traditional industry, not the education of some basic things, cold screen may also be difficult to replace the teacher's badgered, teaching and learning.