"China electric Dealer" in troubled times, Xun Bu Guangzi has its own electric quotient theory

"China Electric Dealer" This group always a little troubled with the shadow of heroes, whether it was "sell Peddler" Liu (Weibo), Jindong, or "Preacher" Ma Yun (Micro bo), or "scholar" aged (micro Bo), "publisher" Guoqing (Weibo). Their past, is the story of people's gossip, now people are more accustomed to watching their respective fight group. Also is to do electric business, Tencent Senior vice president, Xun Network CEO Bu Guangzi seems not to have more than a few of the topic, but he is aware of his scratch founder Xun is currently in this "China Electric quotient" group role.

Facing the Jingdong, the cat dominates the Jiangshan, Xun must quickly find into the mouth squeezed into the top three. "Xun has the ability to squeeze into the three strong, to see ourselves." "Bu Guangzi recently in the interview with Tencent Technology, said.

The challenge for Xun is to find pillars space. "Not necessarily to subvert who, not necessarily to the Jing dong, or is to put Ali down, this is not what I think every day." I hope to find Xun continue to grow, not even with the Jingdong and Ali have a lot of friction in a space. In the management of characteristics, to be able to position with the industry differences. ”

Bu Guangzi believes that trillions of of the electricity market, will be able to accommodate three electric companies, the key lies in Ali and Jingdong before the faster to see this opportunity. Xun the main force in the construction of the foundation of the business system, and some teams are responsible for exploring some good opportunities, if there is a point of agreement, will be large-scale promotion, is still in the groping stage.

In his view, the value-added business of the internet is relative to the ceiling of the plate, about 1000 tens of billions of a year market, and the electricity business is the trillion-tier market. Tencent to the industrial layout from the cloud down to the underground, the electricity business is a very good channel.

Bu Guangzi is not worried about Ali and Jingdong Mall listed. He believes that Ali listing will take Tencent stock to go up. Beijing East after the listing in the domestic play may not be so flexible, such as in the price war will not advantage. And Xun now has Tencent from the group level of strong support, in the short term does not need to consider the profit requirements.

By contrast, user Word-of-mouth and management "internal strength" on the Xun appears more important. "If an electrical business system does not have a unique reputation, it is difficult to foothold in the field of electrical business." As for the play, the product, price, logistics services and other links can be controlled. Our path is to do the first, the future open. "Bu Guangzi said.

But obviously, the future years will be the most crucial "time window" to realize the curve overtaking. There are a lot of challenges left for Xun.

The solution to the logistics problem expansion strategy is the basis

Now, Bu Guangzi is very able to experience the old encounter "electric Company is a math company" mood. Xun from a regional electric dealer to cover the entire category of electrical business, along with the huge in addition to traffic, users, as well as logistics warehousing data, business platform data.

This aspect test is Xun to supply chain control power, on the other hand also test Xun mentality and bearing. Bu Guangzi accepted the Tencent Technology interview, said that he already very clear what to do do not do. Nor does he think that electricity is the only form of Xun, because there are too many variables in China's business form.

Express is the last kilometer of the electric business industry, courier in order to send a package, often go wrong many roads, waste a lot of time. The important reason is that the map poi is not updated in time. This problem will be solved in the order timing system that Xun is brewing.

Bu Guangzi to Tencent Technology, the future of this system all the information will be digitized, the future of each order how to produce, how to configure distribution lines, production planning how to adjust and so on, will rely on this system to support. "This becomes, the logistics this once in our eyes is very old-fashioned industry, but from the technical above the difficulty is highest." ”

In addition to distribution system, let Bu Guangzi once very worried about is warehousing management. For example, the dynamic sales rate (SKU) This indicator, the higher the turnover rate of goods, unsalable products are less, the use of storage space is greater. This means that historical data hourly, daily, monthly and yearly will have an impact on future business forecasts and warehousing system planning.

"The established process and system support are different. Every company is different from each other. "Lamented the Chi of the Amazon Logistics Warehousing system, which specializes in the operations of the system. Bu Guangzi's experience is that warehousing systems really need to be refined, efficient and efficient, must be their own. In particular, the automated logistics system can not be used.

In Bu Guangzi view, only the logistics warehousing system in front, followed by the service system, business system has a steady basis. Once this foundation is played well, all supply chain, production, operation, market, sales, customer service, Finance Department, administrative all must butt, this is a corps combat system.

So Xun put a lot of effort to set up the latest on-line open logistics platform, its strategy also at a glance: in the existing six core city warehousing logistics layout based on the new opening in the country, Guangzhou, Chongqing, Wuhan, Hangzhou, Chengdu, Nanjing, Jinan and other 10 core warehouses. Meanwhile, Shanghai Green Pukang, which invests a billion of yuan, will start the year.

To have this kind of investment, both ability and courage. Xun this year also identified with the expansion of the strategy, this strategy can be "rapid expansion of the region, the steady expansion of the category" to describe. At present Xun net in East China market share is 50%, in South China market share is 30%.

This local advantage has the advantages of being replicable. Last October, Xun into central China. At the end of last year, Yi Xun launched a "three-day" service in Beijing and officially entered the Beijing market. Bu Guangzi said the future share of the North China region is expected to reach 20%-25% in the overall system.

On the basis of the rapid expansion of the region, the strategy of Xun category expansion is steady. "If the logistics system does not penetrate, consumers will not be able to use your services, even if you are doing a good job in this product area is no use." "Bu Guangzi that if the category is wide, but not deep, users will not recognize you." He prefers to do deep, better than others do not widen so wide.

However, the construction of Beijing-East Logistics, rookie network is also very fast. It is predicted that by 2015, through the open platform for Logistics to achieve external orders can exceed internal orders. As of this June, Suning Express business area has increased to 34, to achieve nationwide coverage, and is expected to open the logistics system this year.

"As a new entrants, there must be sufficient patience and concentration." "Bu Guangzi a language, easy to the state of mind at this time."

From entrepreneur to Tencent executive balance

Today's Xun is not the year Bu Guangzi rely on 500,000 yuan to start the electric business start-up Enterprise, backed Tencent this tree, Bu Guangzi feel is "harvest more."

"When you're alone, you have a lot of freedom," he said. But in the Tencent system, your ideas need to be recognized. "For this experience Bu Guangzi experience, from one or two people to negotiate a decision, to the need for group combat, the middle span will be very large." Changes in Bu Guangzi mentality have also taken place.

The change, first of all, is to feel that only the driving force of technology can make the business smarter. Now Xun rely on Tencent to share a lot of resources in technology, such as improving the ability of team data mining, with Tencent's cloud platform to do business architecture and support information system. But this technology is not limited to it and Internet technology itself, business also need technology, management also need technology, this kind of progress space let Xun not limited to the Tang monk to the Monkey King Prison circle.

The second is to attract more senior talent. Now Xun rapid development to nearly 6000 people, the organization volume is huge. For each business unit responsible for the requirements and authorization, becomes Bu Guangzi very tangled matter. "If there's something you can't authorize, but you have to make sure that he or she has enough power to support you, you're going to have to be more demanding," he said. "It is Bu Guangzi to cultivate talents from the inside and to attract talents outside."

Once again the business is huge, the attitude of the partner to change. "I used to have a lot of time in my business, but now I'm going to spend more time with my partners," he said. "So Bu Guangzi last month to the president of the request, July must be achieved to allow him one months of approval of documents not more than 10."

Xun also made plans, considering the cash flow of suppliers. At present the Xun to the supplier's account period is about 30 days, Bu Guangzi request the internal system Department must in this year the account period compress to 30th, 2014 years compress to 20 days. At the same time, in order to avoid the traditional phenomenon of strong channel and supplier Yaba, Xun recently put forward the Platform service plan of "supply chain finance" for friends.

The key to proposing a scheme is to know how to control the efficiency of the supply chain as a platform. "For the whole chain, this kind of capital efficiency is very low, on the surface I have no problem without cost, but if the acceleration of my supply Chain funds link, Xun mode of efficiency will be higher than the east, the future will have a long-term advantage." Bu Guangzi to Tencent Technology frankly.

He believes that the future of the electric business system, must be an open platform, because the open platform can be inclusive of more Tencent partners, so that the platform of goods richer, more active degree, the volume of business can do even greater.

"From the level of decision management, Xun will naturally be slower now, but the additional resources available are more supportive," he said. The balance eventually gets more. "This is a state of mind baptism by an electric-business entrepreneur who is now in charge of thousands of senior managers."

IPO is not a destination electric quotient is not Xun final form

Bu Guangzi will now pay special attention to the development of mobile interconnection technology, acoustic control, image search is the future of the development of the electric business direction, especially the sound wave control, he can actually regaling. "The most easily digitized sound waves, because it is a smooth curve, can be followed by the curve, you next point is what, the image is not to speak out, in fact, the voice is the most easily recognized." ”

Mobile interconnection technology does penetrate into every industry, whether it is retailing, manufacturing, finance, public service or life services, and every company in a traditional industry has realised that it is time for them to consider entering the mobile Internet. Despite the 100 million Wang Jianlin with Ma Yun, it is more like a show to act as a power trader.

But Bu Guangzi from Wang behind the Wanda Group, see China's future business form of plasticity, whether it is real estate, entertainment, catering or other, the future will be deeply infiltrated by mobile internet. And Xun is also moving in this direction, first to do the direction, pay attention to goods and services, do strong information system. In his opinion, the world first-class enterprise has three standard quality: first, the scale, the second is the service ability, the third is the technical ability.

"I kind of like the saying is, xun better not be defined as the electric dealer, I think we started from the electric business, but may not be behind the end of the electrical business." ”