China Electric Merchants Association Chen Zhen: Online shopping also needs to experience the consumer environment

Xinhua Beijing, December 21, today, China Electronic Commerce Association vice President Chen Zhen guest in Beijing video interview, for the recent electric business enterprises in various forms of promotional activities, he believes that in the promotional environment, Price is not only a means, but also need a experience-type consumer environment. In addition, squeeze material or excessive inventory through let, low price sale, this is the normal behavior of the market.

Chen Zhen believes that people want to get good service, but also hope that "beauty", now people in the promotional environment, the price is not only a means, but also need an experience of the consumer environment. He said, "Physical stores have experience environment, E-commerce also to create more experience-type consumer environment, this consumer environment, people get not only a material satisfaction, but also with a spiritual satisfaction." ”

For Suning easy to purchase launched "Love 0 yuan Purchase" activity, Chen Zhen said, "This form will be more appearance is normal, as to say 0 consumption, we think so, if he has some concessions, in fact, he is some inventory, or some squeeze material." ”

Chen Zhen said, "squeeze goods, or excessive inventory, through some concessions, or very low price sales, this is the normal behavior of the market, no one will need nothing, that is charity." So it's the old saying that sellers are certainly smarter than buyers. ”

Chen Zhen said, now the buyer is also smart, smart not afraid, the key to all of us have a good faith environment, responsible for themselves, responsible for others, responsible for the whole society, this is the necessary conditions for us to build a harmonious society. (Beijing, the IT channel)