China electric Trader Emergent Education single product

By the market demand refinement and the consumer precision of the promotion, China's customers from the traditional portal to the industry vertical transformation. Today, fashion class consumer, mother and child type of consumer, it digital type of consumer, health class, and audio-visual category of consumer in the electricity market has formed influence, only the goods will, wheat bag, walk show net, shopping Network, benefits health and other big sites have been cut away a large number of market cakes. However, in the face of the huge market demand of all strata, our company still lacks the overall innovation of the industry. Despite the emergence of millions of new Web sites, its business model, product content, operating direction is still a tacit stereotypes, lack of novelty.

The recent rise of today's network of excellence in the form of "education single products", specifically for the workplace to provide speech eloquence training products. Innovative business models, new market perspective, accurate marketing positioning, a new application areas, experience-type business model, not to let the vast number of netizens for the eyes of a bright, which means that the Chinese electric business has emerged a new model, the electricity market has a new hope.

Because our country's education system does not attach importance to "eloquence training", people from school to enter the society, there is generally no chance to receive formal speech training. So many people's language ability is very weak, the psychological ability to withstand very poor, the ability of on-the-spot strain is very low. In life, although the talk, but as long as a formal occasion, immediately express labored even incoherent.

After entering into the society, because of the needs of the work, it must be with colleagues, leaders, customers to carry out a variety of formal communication. And as a leader, in a variety of work meetings, year-end meetings, summary meetings, as well as a variety of gatherings, training, product launches, media meetings and so on various occasions must also be addressed. At the same time, good ability to express eloquence, not only to meet the needs of the work. Also in this highly competitive environment, marketing themselves, show their own necessary weapons.

Although there are some online sales "training books" of the mall, but the commodity can not form a systematic, professional and targeted, it can not fundamentally improve people's ability to speak eloquence. and the provision of "eloquence speech training products," the education of single product, for a variety of different groups of people, subdivided the eloquence training market crowd. According to different levels of market demand, to provide all kinds of audio-visual products, book products, to achieve systematization and precision of the "precept of sound teaching."

"30 Days of elite speech" package, is designed for corporate leadership, President, management staff tailored. Huang, President of the Web site, studied more than 30 keynote speeches from the world's master speakers, 100 of the above lecture eloquence theory books, combined with 500 more national touring lecture experience, produced video, books and VIP coaching combined with the training products. Today, there are more than 100,000 netizens who log on to today's website of Excellence (http://30.cctop.cn) for free e-books. This proves that the core competitiveness and future development of "educational single commodities" is to realize the advantages of convenience, informatization and limitation of the network purchase while realizing the fine differentiation of commodity development and resolving the needs of the people.

More than 200 million professionals in China need all kinds of education and training products to cope with the environment of work and life, huge market demand has formed a huge market scale. It is reported that China's first vertical education products to the commercial mall in the Spring Festival before and after the upcoming online. Shopping mall not only integrates the existing outstanding educational products (excluding books) and numerous lecturers in various fields, but also independently developed a series of educational products.

As long as the crowd segmentation, precision goods, quality service, product development work, I believe that whether it is a single product of education, or will be on the line of education products vertical Business shopping mall, will become China's education industry in the era of the pillar model.