China Entrepreneur Club member visits TCL station's Road Farm salon

On November 8, 2013, MA made a three-hour speech at the "Road Farm Salon" at Tcl, a member of the Chinese Entrepreneur Club. In his speech, Ma Teng said that the mobile internet age of the operating rules and the PC Internet era is completely different, Tencent without micro-letter, it is likely to be a disaster.

Ma from today's internet pattern, frankly speaking, said Tencent from Nokia, BlackBerry these once hundreds of billions of dollars of the company's decline to realize that giant enterprises to always have a sense of crisis, Tencent has set up to defeat the existing product team, micro-letter that is Tencent's internal team competition results. Tencent will allow different work teams within the company to develop and potentially subvert their own new products, and let them compete with each other, winning winners.

On the future of mobile internet, MA says, the business model of mobile Internet is brand-new, the space of game, O2O, mobile payment, advertisement is very big.

At the end of the statement, MA once again stressed the importance of Internet thinking, he bluntly, the internet has changed the music, games, media, retail and financial industries, the future of the Internet will change the spirit of every industry, traditional enterprises even if they can not think of how to integrate the Internet, but must have internet thinking.

The following is the full text of the speech (a slight deletion):

Inviting me here is a good opportunity to talk to you entrepreneurs, in fact, is not a speech, the most important thing is to be able to interact with you, put forward a lot of questions to ask the entrepreneurs.

Of course, some of the recent topics are very hot, including three horses with the trough, the scene is also a bit hot, mainly Guo, just start to say not sensitive topic, later also said, so very exciting, like the traditional financial, and pure Internet, there are many fierce collisions. So today also want to take this opportunity to Tencent and my observation and experience to share with you.

Without the micro-letters, we wouldn't be able to stop now.

Micro-letter is the only one on the phone to start doing, and is based on mobile phones, which was rarely before. Used to be done on the traditional internet, change the screen, go to the mobile phone, so this path is completely different from before. But why is it particularly attractive? Because this product lets us see a lot of unique experiences. It fully utilizes the difference between mobile phones and PCs, is to put people with the computer terminal into a person with an organ, only the first mobile phone with the human body together, linked together, so the built-in camera, sensors, microphones can become people in the online world in the eyes, nose, mouth, ears, even your touch and color, Can connect your friends with the Internet. Even if we have a mobile phone QQ, but because it has half of the users on the PC, half of the users on the phone, only micro-mail is completely based on mobile phones to develop.

You also see the micro-letter in fact there is no online, off-line concept, before we do products, must have online, offline avatar can see, why? To simplify it, because it must be online, it cannot be off-line. But it also considered a lot of subtle differences, such as privacy issues, before the message was delivered, you received or read, whether the other side see, this function we can do it, but we hope that people in the convenient time, and maintain a privacy. This is actually very complex, not only a technology or a software level, a lot of it depends on the grasp of human nature.

From this product case, we can see that even like QQ already has more than 600 million active users per month, but in this field there is still the possibility of innovation or even almost subversion. Frankly speaking, micro-letter This product out, if not in Tencent, not to beat their own words, is in another company, we may not be able to stop now. Looking back, the Life-and-death situation is actually a month or two, at that time, several of our core executives every day in the top, said this How to change, how to change, in the product adjustment. So again, Internet age, mobile internet era, a business seems unbreakable, in fact, there is a big crisis, a little grasp this trend, in fact, very dangerous, before the accumulation of things may be destroyed, once the Karez on the unstoppable, this is a feeling.

Mobile Internet is not just an extension, but a subversion

We look at mobile Internet, some people say mobile internet is added "mobile" two words, the Internet more than 10 years, it should be an extension. My feelings are far more than just an extension, even a subversion. Look at the past PC Internet is not too much internet, mobile Internet is really an internet, even after each device can be connected to the network, people and equipment, equipment and equipment between the communication is all connected together, everything is connected. This also has more imagination space, now not to this extent, still slowly groping.

Let's take a look at our use of time, in our past statistics, about the average of everyone using the PC Internet is 2.8 hours/day, now mobile Internet, how to use it? In addition to sleeping 8 hours, 16 hours is sober, with it in a piece, not too easy to leave it, not necessarily every minute, every second in the look, But when a message arrives, it will be used, so that is 16 hours, plus the device itself, more than 10 times times the use of the PC. I think the space here is immense. This year even more than 70% of the traffic is from the mobile Internet terminals, but from the mobile Internet terminals revenue, the industry should not exceed 10%-20%, its business model is not clear, but it is more than 10 times times longer.

Can say six months ago I was more pessimistic, I also said in many occasions, this applause does not draw, increase does not increase. For example, the search engine transferred to the mobile phone, full of advertising positions, can not be ranked on the right, so a column. Or is the game, in the micro-letter game out before the traditional hand tour in fact, we do not feel how, this market no one to play games with mobile phone play too long, pay the desire is not high, because the experience is not too good, and with a big screen computer play game is more cool. There are other, such as advertising, mobile phone traffic so expensive, plus an ad, a big picture, a video. Unimaginable, in the PC Internet these are mature models, but do not dare to do so on the mobile phone, their traffic to the mobile phone, in vain reduced income, this is very scary thing.

Google and Facebook also face the same problem, until the last six months saw Google and Facebook's stock price innovation high, including Facebook is also the last two months to innovate high, all of a sudden from 25 to 50 dollars, The main problem is that people are finally seeing their wireless income patterns start to show.

Even when I'm in this business, I sometimes get the wrong impression, because I remember when Facebook first went public, and I thought it was hard. American internet cutting-edge enterprises commercialized, the financial advertising, social advertising level is the world's first-class, he really did, Of course, he also benefited from the need for a variety of apps that require a lot of advertising. Sometimes we are in it, maybe even outside investors are not very clear, he just see a big trend, we sometimes even more worried about ourselves, feel very pessimistic, this is also very interesting.

Why is the allure of mobile internet far more than that? Because of the mobile internet, it was first discovered that the Internet in fact with many traditional industries combined more closely, because it is carried with, with users, many things can be combined with the traditional industry more closely. The internet has overturned a lot of industries, everyone can count, like music, the game is also considered subversive, including Sony PS, now may only the Microsoft console Xbox people still use, the other ones have no one to fight. Not to mention the media, e-books, online reading materials, micro-blog, micro-letter, many media have taken up the time to read. Many industries, including E-commerce, have upended the retail sector, including the recent dotcom boom, which has been suddenly scrambled in recent months and is hotly fried. Do you think the internet is so magical? It was a new economy, a virtual economy, and it's not the mainstream, and now it's becoming mainstream. My attitude is more dialectical, I will think this is not so mysterious, it is not that it is your industry, this is our industry, in fact, there are a lot of connectivity.

The improvement must be over, there must be subversion

A few days ago, three horses forum, I went to say a point of view, is now the third part of the Industrial Revolution, analogy is like having electricity, formerly a steam engine, and then have the power of all industries have changed, have been affected. With the Internet, every industry can turn it into a tool that can upgrade services. This kind of change, some people call the improvement, I think the improvement certainly is not, must have the subversion.

Even if it is e-commerce, we now see a lot of vertical, such as Jing Dong to do 3C products, only goods will do costumes, high margin, including some people specialize in selling diamonds, it seems that it is an internet company, in fact, or traditional industries, but the way to achieve the Internet, must also be in this industry deeply, must know your supply chain, Sourcing in where, how to do, service how, is not very professional. Including many formerly obscure, such as SouFun, unknowingly market capitalisation has been with the three major portals are not bad, and Sina almost, previously felt SouFun seems very small, but the house thousands of people in different cities in a very thin. There are several recently listed companies, such as 58 with the city, including not yet listed, for example, the United States Regiment, group purchase site Thousands of people, looking at the Internet is not like the freshness, in fact, are going to be very deep, but the way to do the internet, essentially stripping off the internet shell, or traditional industries, see these are "is subversive, but also improved ".

Look at the manufacturing, domestic millet, do mobile phones can also be done so, it is the way to do the Internet. Because Lei is very familiar with the internet, so see him a lot of software, hardware plus services, plus fan management, plus users highly involved in the production process, in micro-blogging activities, many people think the traditional mobile phone business is not in micro Bo send a few words? Is that a lie? Thought very simple, in fact behind many is uses the Internet the thought to do, Even said that the hardware does not make money, rely on services, rely on the generation of user groups, because the network hardware is connected with the user, is not sold out to lose the user, not a simple customer service, he is sold out after the business has just begun. So many products and services, in fact, you can use the idea of the Internet to do, a lot of recent cases are using an Internet spirit of the way, please test a fan, measured this good use, in fact, this is to do Word-of-mouth, high-end users can try, slowly gradually formed in the internet began to spread. Including now the United States is very hot car Tesla, electric Internet smart cars, is the same, a look is also word-of-mouth management, a small number of high-end elite users can use. Not all of this electric car in Shenzhen BYD? But the idea is not the same, first to do sports car, very internet, inside the full intelligent, all connected to the Internet, what you do, car to repair, all through the smart phone can be sensed, including a lot of charging all over the pile is the form of service to do, the formation of Word-of-mouth online. These are very good ways to integrate with the traditional industry, which is a great example of Internet thinking.

Every enterprise has to give itself one more preparation

Perhaps many people ask this trend to come, how to do? Know how to change, but it doesn't seem to work, because sometimes it's a matter of having a vested interest in it, or if the genes or DNA don't seem to fit, but frankly it's the biggest difference, and maybe 10 years from now, look back and see what you can do, what you can't do, or what you're going to change. may have a clearer understanding, but now often people in which there is no pain, in fact, it is difficult to give up some of their own interests to do change. My own feeling is to say, how can I give myself one more preparation, even if you open a different department, another branch, a few teams, do some of the business that may already have a conflict with the current, you may try, because you do not do your opponent or he wants to rob your opponents of the market will certainly do, You might as well try yourself first. Think of Nokia and Microsoft Windows.

We touched 100 billion U.S. dollars this line, in fact, very scary, if do not do well, really can fall to only a few points of market capitalisation, is a minute may happen, because a lot of the front is so down, the body is still warm, is very scary.

O2O and hand tour development especially fast

I was the first in the industry to talk about this two-dimensional code, I said to the industry, the PC is a Web site, but this may involve online based on the IP network of the world with a key connection point of the world, a sweep is connected. These experiences are a bit subversive and innovative. Now the competition is getting bigger, like mobile payments. But electronic shopping is not so fast, because many people still want to look slowly on the PC, but instead O2O, Ctrip, including where to go, now almost all have been 40%, or even sometimes to 60% of the download amount, why? He needs this business, or group buying to eat, he is on the road, not on the computer. Not to mention the hand tour. We see South Korea, Japan, in fact, they have proved this very early in this respect, I do not worry about it, this is easy to make, but how to develop, especially deep, heavy, large-scale games to how to develop, users will use, in fact this is not very clear.

It's hard to search in the micro-credit station, feel still very difficult, unless it is voice, ask him where to go, ask questions, let him answer, the traditional search information, if there is no standard app, I think still can not do without the browser search, especially on the phone open browser operation mode such a process, Relatively does not say open a search engine.

Wear we feel the recent ignition, but I feel like I still can not impress, including smart watch these, I think someone is watching me, I this is more conservative.

Voice search suddenly feel that this is good, but sometimes it will not be too good, such as a person said I want to do why, so silly, a lot of people I am embarrassed to say so, but also not intimate, rather than a few. I think that according to the truth I should be supportive, but do not know why I think, you tell him what the Half-day, the next time you enter it. So at present this may be useful in some cases, but I feel far from practical, but I believe that will be able to solve, but the current artificial intelligence understanding, we ourselves are also developing this piece.

The so-called subversion, is to let your previous products and services have been greatly challenged

The so-called subversion, is to let your previous products and services have been a great challenge, this product is often an almost the same thing, look at our past there are many cases of failure, such as search, our team completed according to Baidu, people have what we have, did not think of other paths, such as Sogou is very smart, The money we spend is 1/3, and finally we are 2.5 times times. Like our E-commerce team is done according to Taobao, do to do, the more do not hope that the same thing is difficult, including our microblog. So the discovery that let Sina Weibo despair is not micro-bo, is the micro-letter, especially after adding a circle of friends produced. This thing also inspires us, as if it should defeat a thing, as if defeating the micro-letter is certainly not a micro-letter, it is certainly a better play of the application.

The combination of mobile internet and traditional industry

Mobile Internet and traditional industries, I believe that can be combined, because how to say, now even 3D printing can be combined with the Internet, the traditional industry can use the internet to push, this I think you want, the direction of all walks of life I do not grasp, and sometimes not with the Internet, but with the idea of the Internet to do, Just talked about the line of food, look at the seabed fishing, in fact, there are many ideas is the Internet, is done very extreme, do is word-of-mouth, it is possible, this is an idea.