China Facebook to speed up the transformation of micro-blogging

As the industry shouted at a record high for Facebook, Twitter made it easier to announce a listing on its official website and has secretly submitted to the SEC a S-1 document containing the company's IPO plan, but has not disclosed when it will be listed or other details. This could be the biggest IPO since Facebook went public last May.

In foreign countries, social media is getting better, and what about the Renren of Sina Weibo and "China Facebook", which are called "China Twitter", respectively? What is the way out of China's social media when the war of profits has become a common problem in the first two and is controversial on the way to transition?

The electronic business of Weibo

Boosted by Twitter listings, Sina's shares received 83.21 dollars, or 1.64%, as of Friday.

Twitter was valued close to tens of billions of dollars this May, and is now valued at around $15 billion trillion to $20 billion trillion. Sina Weibo, which is known as "China Twitter," has fallen from $8 billion trillion in high value to about $3.3 billion after Alibaba's stake.

According to Jiathis released this July social media data show that Sina Weibo share percentage accounted for 14 94%, more than Q Q space ranked first. However, still can not hide confused Sina Weibo has long been the loss of profits.

Last April, Sina Weibo launched its first display advertising system, which was seen by the industry as a formal launch of commercialization. From last year's earnings, the microblogging service Sina contributed 66 million of dollars in revenue, but its input is more than 150 million U.S. dollars, micro-Bo distance profit is still in the future.

In April this year, Ali Group and Sina Weibo announced a strategic cooperation agreement, Ali Group to 5.8.6 billion U.S. dollars to buy Sina Weibo company's preferred shares and common shares, accounting for the micro-Bo company's total dilution diluted after the overall shares of about 18%.

Sources say the strategic partnership is expected to bring the revenue of about 3, 800 million dollars of marketing and social E-commerce to Sina Weibo in the next three years. However, as for the current revenue of Sina Weibo, its loss status has not changed because of the presence of Ali.

Sina's second-quarter earnings show that Sina Weibo's advertising revenue of 30 million U.S. dollars, an increase of 209%, including Alibaba for micro-blog advertising revenue of about 5 million U.S. dollars, even so micro-blogging business still loss of 11.6 million dollars.

"Weibo is currently a social media platform, and the future can also become a social platform for business, which is a real biosphere," said Sina CEO Charles Chao. ”

However, micro-BO Electronic business also just become the Ali, Sina capital marriage the biggest controversy point.

In particular, this August "micro-blog Taobao version" of the launch, so that micro-BO has become the carrier of the social electric business of Ali. However, in the use of Taobao version of the seller to obtain the diversion volume soared 5 times times when cheering, many netizens but repeatedly spit slot "micro-blog advertising increased, as if to become Taobao's ' back garden '." At the same time, with the introduction of micro-blog information flow ads and Alibaba in hand, Sina advertisers began to expand from the main brand advertising customers to small and medium-sized enterprises and online merchants.

In this respect, Yi View senior analyst Wang Yu in an interview with the south, said that through advertising revenue has been the only way to Sina Weibo, for social media, in China to achieve profits through the membership system is not go, even if he does not cooperate with Ali, but in order to profit also have to advertise. "But Sina Weibo needs to grasp the degree of electronic business and find a balance between revenue and user experience." He can make accurate marketing and recommendation based on the user's online behavior, preferences, actual needs, and social circles, so that this kind of marketing is not spam or objectionable to users. ”

"Chinese Facebook" accelerates transformation

Just last month, Renren announced the closure of the "Happy Farm" server, which was in 2009 red over the River North and south, registered users of hundreds of millions of stealing food games official curtain call. It is noteworthy that, in the online games, hand tour of the great day, everyone shut down happy farm or just to travel light better to the game circle very close.

Wang Yu, a senior analyst at Analysys, says the pace of life is now growing faster, especially when social forms such as Weibo are being developed, and users are more inclined to this kind of social light media, fast, direct and short. In addition to the development of mobile Internet, gradually played down the Internet users of the use of habits and use of signs, so similar blog, SN s Community products also suffer a certain impact.

In fact, in the field of the Internet, everyone company has already played the role of capital players.

In May 2011, everyone landed on the NYSE under the banner of "China Facebook", with an opening price of $19.50 per share and a 39.28% rise from the 14 dollar price. In the same year, everyone bought 56 nets with 80 million U.S. dollars wholly. In the fourth quarter of that year, everyone from the sale of the Art Dragon stock to obtain a one-time return of 50.9 million dollars, and to achieve when the quarter to turn.

2010 Everyone played a group purchase, but the online operation of the glutinous rice network performance has been unsatisfactory. Now, everyone will be hot "glutinous rice" thrown to Baidu, and for glutinous rice net to 1.600 million U.S. dollars strategic investment, while Baidu access to glutinous rice net about 59% of the shares.

And the game field, but also become Renren's next betting object. Since the 1th quarter of 2012, gaming has exceeded 50% per cent of Renren's income. Based on the "cross-screen" strategy and the release of several new games, Renren's online gaming revenue reached $90.2 million trillion throughout 2012, up 113.2% from a year earlier. At present, every game of everyone game almost covers Io s and a ndroid version. In this respect, the industry analysis said that mobile interconnection or become a lifeline for everyone.

Now everyone company is divided into Renren, wireless, games, glutinous rice net, 56 nets five major business departments. The "Chinese version of Facebook" on the platform on the road is gradually drifting away, but it is the choice of independent development applications, but this brings the "unbearable weight."

"At first everyone has only users and traffic, but there is no way to change, now he does the game, do buy, do video is also necessary." "Everyone needs to be more focused on mobile internet and more screen socializing to meet the user experience of multiple-screen users," says Wang Yu.