China-hosted celebrations held in Shanghai

August 15, 2013, the "Chinese real estate marketing thought Storm will be held in China and the 6 anniversary celebration of the market" in Shanghai. The theme of the summit is: "Horizons-data." Mobile-platform ", as China's real estate industry, the integration of modern services and leaders, easy to live in China for its key products, 3.0 platform e-mail, grams and Swiss housing prices, mobile app pocket, home, cloud call, etc. carried out a comprehensive performance review and upgrade release, To meet the Chinese real estate market a new round of development is ready. At the meeting, China also announced the launch of the second phase of "easy habitat" with the Wharton School and Shanghai University. Walton。 Senior Seminar on China Real estate business elite.

Speech by Zhou Yi, chairman and President of the Board of China

In Chao, Ren Zhiqiang, Jason and other 500 guests, Zhou Yi introduced the chairman of the Chinese Board of directors, August 8, 2007, as the first listed in the United States of China's light assets concept shares, easy to live in China in the NYSE officially listed, six years, easy to live in China gradually formed with the national influence of the real estate service phalanx, Throughout the real estate industry circulation service industry chain. This conference is to show all the guests who are easy to live in China in the data, mobile, platform and other areas of achievements.

Jason, chief executive and chairman of Sina CEO Cao Chao, spoke on "New media in the big Data age" by President and chief executive officer of the Media board.

The arrival of the big Data era, the real estate industry ushered in a new challenge. Ding Zu, China's executive president, announced at the meeting that easy to live China's gram and Rui Information Group for the "price" of the most concerned about the real estate transaction key information, the introduction of an independent third party price analysis system "grams and Swiss prices", the current "Residential Price analysis module" has more than 10 million home ownership users. In order to realize the "grams and Rui Price system" layout of the whole industry chain strategic planning, "Residential Price Analysis module" in August this year to expand the coverage of the city to 22, land, trader, building materials price analysis system will be on-line. In this way, grams and Rui Information Group for developers to provide housing prices, investment, operational decision-making three major service solutions.

Hua Yuan Real Estate Chairman Ren Zhiqiang on behalf of the students in the first stage of the Wharton speech

With the rapid development of mobile interconnection, easy to live in China to "live real estate Mobile Solutions" successfully beach real estate mobile internet marketing field. Trichenrong, a Chinese CTO at the meeting, introduced the Le Habitat real Estate mobile solution "started in 2011 Pocket real Estate app, after several research and development upgrades, formed including pocket Le Habitat app, pocket Broker app, decorate money housekeeper app, Pocket Building book, Le Ju touch screen version of multi-dimensional product matrix." As of August, the total users of the platform reached 8 million, daily average of more than 1.2 million online active users.

The Chinese real estate electric business leads the innovation by the easy residence, after three years development, completes from the media to the channel, then to the platform leap. Easy to live China senior Vice President He Yinju introduced, as of August 8, 2013, Sina le House real Estate electric dealers to achieve a total of 81369 listings, 90 billion yuan turnover, online processing purchase orders 270,000, monthly active users 900,000, 255,000 brokers registered Yi Ju. June 18, 2013, Sina real estate electric dealer 3.0――e to the electricity Business Platform innovation tide again. 50 days, 52 landing cities, 986 contracted projects, hundred strong room 51% signed cooperation. e-mail, to the platform and service separation, the developer-led platform for the sun, to achieve mutual benefit and become the real estate innovation marketing in the mainstream of housing enterprises choice.

Vanke, Wanda, China Sea and other leading housing enterprises gathered to discuss the future trend of real estate electric business

In the face of massive cloud data, easy to live in China's marketing sector also launched the "Cloud Call" system. Yi Ju Senior Vice President of Marketing Group Wuber at the meeting, cloud call docking 85 million of real estate professional user data to small centralized large call mode deployment, the sales case to the developer-led small call center, the overall increase in the accuracy of the store and the conversion rate of intention.

Looking at the current real estate market trend, the July Bureau of Economic Work Conference on a "positive and prudent to promote the new people-centred urbanization, promote the smooth and healthy development of the real estate market" by the market, to the next round of real estate industry development tone. In this conference, Zhou Yi said, easy to live in China in the past few years, although in the market regulation of the general trend has met a lot of challenges, but still adhere to the innovation, research and development, resource development, personnel training on the continued investment. It is so, today, whether it is challenging the big data age, layout mobile end marketing, deep real estate electric business platform, or broaden the concept of industry, easy habitat is to achieve the real estate industries and leading the traditional advantages of the Internet and information technology appropriate combination, but also enhance the core competitiveness of habitat.

"In the face of China's real estate into a new round of the best development opportunities, easy to reside in China has been fully prepared!" "Zhou Yi said.