China Mobile phone war, India suffer

Source: Internet
Author: User
Keywords Mobile Internet

Millet "internet phone" concept in China Mobile phone industry has triggered a trend of imitation and follow, Huawei, Cool faction, Lenovo, ZTE and other mobile phone manufacturers, have created an independent Internet brand. 2014, Internet mobile phone price war, configuration war, become China's smart phone market competition is beautiful.

Journalists through India and other channels to note that China's Internet mobile phone "civil war" of the war, has been burned to India. Chinese brands dominate India's top-selling list of Internet handsets, while also making Google's cheap Andro program "Android one" completely disrupted.

Dominate India's popularity list

Despite the full screen of the English-language interface, but in India's first-line electric dealer website Flipcart (equivalent to the Indian version of the cat) mobile Phone category page, people will produce an illusion, this is not India's electricity business site, but more like a Chinese mobile phone dealer's "English version."

In "according to the brand" to buy the navigation, Flipcart listed the top ten best-selling brands, if the count has been Lenovo Group acquired Motorola Mobile, the top ten brands in a total of six brands from China, ranked first to the sixth, they are Motorola, Millet, Huawei Glory, Asus, Lenovo, Alcatel (TCL).

If the brand list does not explain the problem, look at the Flipcart smartphone popularity list (ranked by popularity), and once again discover the reality of Chinese brand dominance and even "monopoly".

According to the reporter's recent period of continuous observation, in the popularity of mobile phone list, millet company's red meter 1S, has been the top. In the following Lenovo Motorola's Moto G and Moto E, the third is Huawei Glory C3 Chang, ranked fifth of the Asus Company's Zenfone5.

In other words, the top five of the best-selling smartphone, all are Chinese brands. In addition, Lenovo brand of a high-end machine, ranked in the top 10.

In the popularity list, it is not hard to find that the top of the list, the price is almost all in the 100 U.S. dollars (100 U.S. dollars about 6325 Indian rupee) of China's cost-effective internet phone.

For example, the red meter 1S priced at 5999 rupees, the equivalent of 590 yuan, Glory free play version (in the Indian model name Honor Holly) priced 6999 rupees (16GB fuselage storage), equivalent to 688 yuan, Motorola Moto E in India, the same price for 6999 rupees , in addition, Asus's Zenfone4, pricing is only 5499 rupees, equivalent to 540 yuan.

It can be seen that the Chinese brand in India's low-end Android mobile phone market, also staged and domestic as the "599", "699" war.

In Flipcart's popularity list, it is said to be the Micromax of India's first-largest smartphone brand, and its 6476-rupee cheap machine, ranked only eighth, is no match for Chinese Internet handsets.

Google's cheap-machine program is disrupted

Indian smartphone market performance, and foreign media analysis of the exact same. China Mobile phone manufacturers, are relying on cost-effective advantages, not only in the domestic erosion of Samsung Electronics share, but also in the global emerging markets Rob Samsung target users.

In the low-end mobile phone sector, Chinese manufacturers have not only taken advantage of it, but have also drubbing Google, another giant that covets cheap handsets in emerging markets.

China and other markets, although the world of Android, however, relying on the characteristics of Android open source, most Chinese manufacturers have deleted Google's application services and play digital content retail platform, instead of embedding their own software stores and content system. In the process, Google has played a "live Lei Feng" role, the company has not made a penny from China's Android boom.

In the Chinese market, Google has launched a program called "Android One" in developing countries, in which joint localization firms launch cheap Android handsets and Google handles operating systems and apps (including follow-on updates). In India, Google has also launched a joint mobile operator program to download free flow.

The first leg of the "Android One" program is in India, and Google plans to extend it to Southeast Asian countries such as Indonesia.

However, the rise of China's cost-effective "internet phone" makes Google's "Android one" program almost completely frustrated.

Indian media have reported that the Android One handset, which has been launched by three Indian companies, is mediocre because it is less cost-effective than Chinese manufacturers ' handsets.

In Flipcart's list, Tencent Technology also notes that the top-ranked Android One handset is priced at 6499 rupees for a product from India's Spice Company, ranking eighth.

The Android one handset's price-performance ratio, completely cannot compare with the red meter, the glorious free play version. Take the spice company's mobile phone for example, the price is higher than red rice, but the screen is 4.5 inches, the resolution is only 854*480, the rear camera is only 5 million pixels. The battery capacity is only 1700 ma.

Industry insiders have pointed out that Google's Android One handset cannot compete with China's low-end handsets in the Indian market because of its low cost, and that Google's Android One plan not only fails to enter China, but also has a slim competitive and developmental outlook in other parts of the country, such as Southeast Asia.

A big wave of internet phones is still popping up.

In China's 2014 internet phone battle, Millet and Huawei (cost-effective mobile phones for red rice and glory free play) caught the attention of the fight, whether in the cat's double xi. promotions, or in the Indian market, millet and Huawei has taken the lead.

Even more damaging news for India's local handset makers, as well as its potential partners in other parts of the world, is the continued emergence of China's internet phone brands.

Relying on Motorola's Moto E, Lenovo has been successful in selling cheap mobile phone markets overseas. But at home, Lenovo's internet-phone strategy moves slightly later.

In the last one months of 2014, Lenovo Group's internet phone brand "Le Meng", officially in Jingdong Mall to provide the first cost-effective mobile phone booking, the price is only 599 yuan.

It is reported that Lenovo's first Internet phone configuration, to red rice, glory and play, as well as ZTE ZTE V5s, Lenovo is obviously to the Internet mobile phone market should occupy a "front-line" position.

Another cool faction with Cross-border market competition, also announced at the end of Qihoo 360 joint venture operation "Great God" brand of internet phone.

The first Internet phone program ("Special Machine") failed Qihoo 360, which injected 400 million dollars. The industry generally believes that Qihoo 360, which specializes in PC-side security software, does not want to be marginalized in the mobile internet era, with the intention of finding sustainable space for security products through a single brand of Internet handsets.

Because India has a large population and a similar situation to China, it often becomes the first stop for many Chinese mobile phone brands to implement internationalization. With the "Chinese Legion" first in India, coupled with the growing domestic congestion of the Internet mobile phone market, we will see Chinese brands dominate more countries in the mobile phone popularity list.

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