China Mobile will work with Apple on payment

Beijing Times (Reporter Gu Xiaoyu) reporter learned from China Mobile, China Mobile will cooperate with Apple in the payment, the future AppStore will be based on the credit card to add "short pay" (sms charge). In other words, in the future, users are expected to pay for their mobile phone charges when they pay for downloads on the AppStore.

In addition to payment cooperation, China Mobile will also cooperate with Apple's AppStore on channel content. The details and details of the cooperation between the two parties may not be announced until Apple releases iOS8 in the second half of the year.

In addition there is news that in the future cooperation, AppStore on the share of China Mobile will take 15%, 85% Apple, and developers in part by Apple according to different levels of products to be set.

From the point of view of downloads, China is the second largest market for Apple's AppStore, contributing 18% of app downloads to Apple each year, but only contributing 3% of revenue. The largest market The United States contributes 28% of Apple's annual downloads, bringing Apple 42% of revenue. The limitation of the payment method is the important reason that lowers the willingness of Chinese users to pay. The end of 2011, Apple in order to increase the application of the Chinese market to download revenue, began accepting RMB payments, the move has received some results, but still can not make Apple satisfied.

"Compared to Europe and the United States, credit card usage in China is not high penetration rate, which also allows many users can not pay to buy AppStore applications while in China, SMS payment is a lower threshold and more popular payment methods." Mobile Industry analysts into Bo said.

There are mobile game developers told reporters that Apple is currently banned by SMS or third-party applications to pay, if the game has these payment channels, AppStore may be off the shelf. "If Apple is really open SMS access, of course, is a good thing for us, the revenue should be higher than now."

However, Li Yi, secretary general of China Mobile Internet Industry Alliance, the increase in payment methods does not help much for the increase in revenue of Apple's APPStore in China. "Consumers willing to pay will pay for paid apps before, and users who do not pay will not pay for what they already paid for." He believes that due to the lack of emphasis on intellectual property, coupled with "jailbreak "Prevailing, a considerable part of China's mobile phone users have become accustomed to using a variety of applications for free, this spending habits will not change as the payment method changes.