China Ping An announces strategic cooperation with Wanjiangrong

    China Peace Proclamation and the "rookie" in the domestic O2O field--Wuhan Wan Jiang Long Network Co., Ltd. (hereinafter referred to as Wanjiangrong) to reach strategic cooperation. Headquartered in Wuhan, Wan Jiang Long, located in the traditional retail market O2O services.

&NBSP
    It is understood that Ping ' an group has completed the strategic investment in Wan Jiang, the two sides will be in two areas of O2O services in the in-depth cooperation: to ping an existing more than 100 million users and Ping an real estate business related to a large number of real estate developers, Ping ' an will provide a unique platform for the O2O business circle for these groups, followed by the rapid expansion of the Yangtze River Dragon merchants, consumers, shopping malls customers, Wan Long will be peace group to provide innovative financial services. However, the two sides did not disclose the specific amount of investment.
 
    In the past two years, the O2O business model has swept across various sectors of the country. Industry insiders believe that the success of the O2O business model is not only in the deep grasp of the technology or IT technology involved, but more crucially, the profound understanding of business models of different industries, the perfect integration of technology and business insights, is the key to O2O success.
 
    data shows that Wanjiangrong CEO Yi Yitao has held senior positions in Google, Alibaba and Wanda Group, and in the process of Intellectualization of Wanda Plaza, he discovered the contradictions between the flourishing of Chinese shopping malls and the lack of effective scientific operation in the whole. To this end, Yi Yitao proposed the "wisdom of the Business Circle" concept, emphasis on user and data on shopping mall-oriented commercial real estate operation changes, all the users into the shopping mall behavior data, labeling, and then through the in-depth data mining and scientific calculation, and finally realize the use of data simulation brand guidance, improve efficiency and sales.
 
    at the beginning of 2014, Yi Yitao left Wanda and made a new alternative to the O2O field in the country-focusing on the commercial property sector, which is dominated by shopping malls. It is reported that China's top five commercial real estate enterprises have two and WAN Long signed the implementation of the O2O project, accumulated commercial real Estate O2O project actual combat experience.
 
    At present, the O2O platform provided by Wan Jiang has opened up WiFi, micro-letter, APP, WAP, intelligent Pos and other portals, and will use mobile Internet and large data to every link of commercial real estate. Wanjiangrong and shopping malls together, through negotiations with businessmen, the core resources, shopping concessions to the online, through the docking with customers, to attract customers to register as members, so as to tap customer shopping needs, to achieve the precision of business and customer docking. Not only the offline customers into the online management, Yi Yitao also started to introduce financial products.
 
    "Daily economic news" reporter learned that the O2O eco-platform of the Internet, is the focus of peace 2015 years of continuous exerting force. At the beginning of 2015, MA, chairman of Ping An of China, first proposed in his 2015 New Year speech "Four market, two cloud, one door "strategic system.
 
    on this, industry insiders believe that Ma's "one Door" strategy has laid a foreshadowing for the O2O layout, because this "one door" premise is to establish a large number of "medical, food, housing, line, play" and other basic needs of the Internet financial innovation products, We should improve the coverage of all aspects of asset trading, integral consumption, auto trade, real estate transaction, payment field and mobile medical field, and create a complete Internet O2O ecological platform. It is understood that up to now, Wanritong, safe and good car, safe house, "Health Butler" APP, one account pass and other platforms have been implemented in the O2O area of the layout.
 
    for Wanjiangrong, climbing the tree of peace is because of its strong ability to incubate financial products. After the completion of the strategic investment of the dragon, the two sides will be in the O2O field of in-depth cooperation.