China Yahoo: Why not the domain name in China

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Ma Yun invited "strategy" Professor Zeng took office initially, then a series of "Macro" strategic adjustment Act as "three fire". In addition to the organizational structure of the "troika", the "Yahoo China" website name changed to "China Yahoo." At the same time, the author and other "microscopic" users of the Internet products are still not significant changes appear.

Yahoo China does not change its name, in fact, is second. Name is just a code, as long as the wine, even if the alley again deep, the drunkard to find to come to the door. In fact, we don't feel much different about "Google China" or "Google China". For Mr Ma, from the repeated emphasis on "Alibaba to buy Yahoo China" rather than "Yahoo buy Alibaba" look, for these birthright and so on actually very much. "Yahoo China" adjusted to become "China Yahoo", Ma Yun strategist, unrestrained ego feeling may be better.

I would like to talk about, since the name to "Chinese", then Yahoo China's domain name is necessary to "Chinese."

The evolution of the domain name of three of America's big internet giants in China can detect some sort of strategy or degree of emphasis on the Chinese business.

Previously, Yahoo China Business domain name for yahoo.com.cn, the author in the years before the application of the Yahoo mailbox is also a yahoo.com.cn suffix. Over the years, it has formed the habit of typing this domain name to visit Yahoo China. However, it was not known when the yahoo.com.cn had been automatically transferred to cn.yahoo.com.

According to DNS standards, CN belongs to a host name, is a Yahoo company named CN Server. The domain is more popular, Yahoo China is just one of the many Web servers in Yahoo's company. This host name, obviously does not conform to "China Yahoo" the motive of renaming.

In the Chinese website ranking Chinarank, www.yahoo.com.cn This domain name traffic unexpectedly ranked 20. If the flow information is not wrong, we can judge that there are still many people typing yahoo.com.cn this site, or many of the Third-party Web sites linked to the yahoo.com.cn at the beginning of the URL. Therefore, yahoo.com.cn has a considerable user base and popular resources.

This domain name behind another suspense is: in traffic statistics, the general domain name rather than the hostname. In other words, the flow of cn.yahoo.com is subsumed into the yahoo.com. For traffic monitoring side, cn.yahoo.com is also a Yahoo company named CN of a Web server.

All of Yahoo's traffic in China is credited to Yahoo Global (www.yahoo.com). In the main statistics of domestic traffic chinarank, we can see www.yahoo.com ranked fifth. In addition to a large number of domestic users directly to visit the U.S. Yahoo site, China Yahoo (cn.yahoo.com) contributed 32% of the traffic. In addition, Yahoo Mail Service (mail.yahoo.com) contributed 12% of the traffic, it is visible that domestic users of the Yahoo Mail Service and China Yahoo has not much relationship, and Yahoo is the same as the United States Yahoo's global products.

Chinese Yahoo's domain name (strictly speaking hostname) in addition to unreasonable, there are also confusion. For example, the host name for the financial channel is cn.finance.yahoo.com, which looks like a Chinese service in Yahoo Global financial services. The entertainment channel is cn.ent.yahoo.com. And to the news image of the Web site, but also appeared newspic.cn.yahoo.com. Obviously this host name design does not conform to the hierarchy logic of the business architecture.

For China Yahoo, the best domain name strategy is yahoo.com.cn, that is, back to the past state. Then set up a host name for each channel before this domain name. However, the advent of the CN domain name allows users to enter the number of characters reduced by 4, more dapper. Yahoo China can also move the www.yahoo.cn, which is currently pointing to the Chinese Yahoo Search channel, as the only domain name for China's Yahoo. From the domain name, yahoo.cn means "China Yahoo", is "China Yahoo" website name best implementation.

In addition, the domain name is also the Internet website brand constituent element, the centralism and the unification is its request. No matter what new domain name, in the completion of the transition should be as early as possible to stop using the old domain name, otherwise multiple domain name wandering, will allow users to create messy and unstable feeling.

To sum up, "Yahoo China" renamed understandable, but the current site domain name does not reflect the meaning of the same name, Ma Yun should let the portal of "Chinese" more thorough.

The

needs to be emphasized is that the content and service of the website is the competitive place compared with the name and the domain. Since China's Yahoo back two years ago, "search plus portal" positioning, we must take out the "dry goods" of Ma Yun turned away from the user summoned back.