China game overseas Market report released Perfect World

Recently, in the 2012 annual meeting of China Gaming industry, China Zhing Games (GPC) officially released the "2012 China Game industry Overseas market report." The report shows: 2012, China's original PC network game overseas exports continued to grow, a total of 40 Chinese online Game Enterprises Original 177 original online game into the overseas market, the actual sales of overseas exports of 570 million U.S. dollars. Grew 57.5% from the previous year. Especially in the past 5 years, China's online game export scale has been increased by more than 8 times times.

The report shows that China's original PC network games in addition to the scale of overseas exports have a greater breakthrough, at the same time, the development model of overseas exports also has a lot of innovation. Among them, the perfect world as China's online games overseas export leader, its unique "overseas research and development, global operation" mode and "integration of global Resources", "holding a regiment to go to sea" and other development methods are widely recognized as the 2012 Chinese online games overseas export one of the biggest bright spot.

The report shows: China's online games to overseas, experienced a "product licensing, agent operation", "self-built company, independent operation", "Cooperative research and development, joint operations", and "overseas research and development, global operations" four different stages of development. Among them, the first three stages of game operators are more common export operations, and the third phase of overseas research and development, global operations, is nearly two years before the emergence of a new model of overseas operations. And the new model of overseas operations is the perfect world.

In the past two years, the perfect world through the "acquisition of overseas game enterprises, such as the integration of the global game industry design, production, operation, IP and other resources, the implementation of the global industrial chain, the global research and development methods for overseas expansion." "The full localization of its overseas affiliates will help the parent company to develop and operate its products, as well as local product development." The products developed are not only operated locally but also promoted globally. For example, the perfect world North American research and Development team cryptic UBM Research and development of the "No Winter Night", is an American developed a typical European and American Games, but its copyright is Chinese enterprises, this product will not only operate overseas, but also will be introduced into China, and then in the global promotion. The emergence of this new overseas operation model is a product of the "Global resource Integration strategy" that the perfect world has pushed in recent years. Its greatest advantage is the ability to integrate human and technical resources from around the world and develop a masterpiece that truly meets the tastes of the global market.

In addition, the report also noted that "into the 2012," the "holding group to go to sea" strategy gradually fell into practice. "and" holding a regiment to go to sea "is the perfect world in 3 years ago the first time in the industry to put forward a development strategy. 2012, the perfect world for the network Game products import and export to create the perfect world overseas import and export Platform (Pwie) officially launched, by the end of 2012, to stay Pwie platform products more than 180. This has greatly accelerated the speed of China's online game overseas development.

It is also understood that the perfect world overseas exports have been ranked first for six consecutive years, the export amount accounted for the overall export of online games nearly 40%, the impact of overseas users have been close to 50 million. In view of the perfect world's outstanding achievements abroad, in the industry annual meeting held in the same period of 2012 China "Ten Games" festival "2012 China's top ten overseas Expansion Game Enterprise Award", The Perfect World again won and ranked first.