China Games Developer Conference held in Shanghai, China

This coincides with the five anniversary of the Conference, which focuses on "leisure games, social games, mobile terminal game development experience sharing, related technology innovation and application." Global two-dimensional and three-dimensional design, the leader of engineering and entertainment Software, Autodesk Limited ("Autodesk" or "Autodesk") held a "game solution Day" at this session, for the development of leisure games, social games, mobile terminal games, for Chinese game developers to bring a new " Game Engine Middleware Solution, the overall description of the program in the relevant game creation technology features and advantages, as well as the requirements of developers to meet the needs of the industry experts, many game developers of the favor and admiration.

Autodesk Media Entertainment Department general manager of game Technology Marc Bennett share Autodesk game middleware success stories

The China Game Developers Conference (CGDC) is an important technical exchange in the field of game research and Development, which is sponsored by the organizing committee of the ChinaJoy, in order to promote technical exchanges and cooperation in the field of game development, in order to exchange experience, share the latest technological achievements, and explore the future technology development trend. In order to improve the management level of Chinese local game development, the communication, technology innovation and application of game developing experience are served in the game industry product development and technology management and Operation crowd.

The development of the game market has also been profoundly influenced by the explosive growth that has been achieved in recent years in casual gaming, including mobile terminals and online platforms, as well as the positive developments that have been shown in the future. For example: In many areas, more powerful new technology is being applied to the development of more complex games, which makes 3D games more advantageous in the field of mobile terminals and web games, and the addition of game developers who make good use of 3D art creation tools and middleware technology, intensifies fierce market competition, and increases the number of related games rapidly, Gaming developers are under more pressure to make the casual gaming market more competitive. At the same time, leisure, mobile terminals, social games are also required in the future to have a higher quality of the picture and animation effect.

In this respect, Autodesk launched the "Game Engine middleware solution", including artificial intelligence, instant role action resolution, real-time panoramic mask, and the gorgeous game interface and other components, and Autodesk Digital Entertainment authoring kit, including 3DS Max, Maya, Mudbox, Motion Complete integration, such as builder, to provide a new generation of game developers the most complete solution. It will help users streamline and simplify the entire game development process in a more efficient, cost-effective way, and help create more complex, realistic game products and improve the overall quality of the game.

It is worth mentioning that, for the mobile terminal game, Autodesk introduced a powerful new version of Scaleform Middleware, applied to 2D and 3D game development. The software has been involved in thousands related game research and development work, including the famous "War Machine", "Island Crisis 2", "Deus: The Human Revolution." A notable advantage of Scaleform is that developers can use the Adobe Flash toolset to create hardware acceleration 3D game menus, HUDs, animated textures, video and mini games in games. For the emerging mobile terminal market, the new version of Scaleform can provide customized products according to the needs of users.

In addition, in order to let China's vast number of game developers to in-depth understanding of the game engine middleware solution features and advantages, Autodesk Company invited a number of senior experts, including: Autodesk Company Media Entertainment Department of Game Technology general manager Marc Bennett, Human IK programming team leader Alain Baur, Autodesk Game middleware business development manager Ben Mowery, Autodesk Technical expert Matthew Doyle, and Autodesk Senior engine development engineer Mustapha Bismi, on "industry trends, artificial intelligence development, middleware solutions" And so on topics such as application demo, successful case sharing and communication.

Autodesk, general manager of Game Technology Department of Media Entertainment, Marc Bennett, received an interview with Chinese media

"Our goal is to optimize the workflow of game development to make it more fluid and efficient, allowing game developers to focus on the creation itself and develop better game work," said Marc Bennett, general manager of game Technology at the Autodesk Company's Media entertainment department. We also hope that through the "game development solutions," including Autodesk software products and technical services, improve the production technology of Chinese game practitioners, strengthen mutual exchanges, in order to enhance the overall strength of China's game development, prosperity of the global game industry as a whole. ”