China Green Treasure Game Forum Tian Lei: the site as a product to operate

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After 2000, the domestic gaming industry experienced 10 years of high-speed development, from stand-alone to online games, from the page to the community and mobile Internet game. Recently, the Ministry of Culture revealed that the relevant data show: "Online game market scale has now reached 34.9 billion yuan, the total number of users exceeded 120 million, and the relevant Internet cafes market size reached 77.1 billion yuan." "With the rapid growth of the market scale of the game industry, not only the state has increased support, but also the webmaster will look" at this vertical subdivision area, bold construction of various game sites.

It is reported that the current domestic large and small game site has tens of thousands of, the competition between the site is extremely fierce. A wide range of game sites, on the one hand to maximize the user's game addiction, on the other hand, because many game sites with the phenomenon of homogenization, resulting in the majority of users are concentrated in a few excellent sites, can occupy a place and maintain a stable growth of the site is not many.

In 2011, the breakthrough development of the Sino-Green Treasure Game Forum is one of the outstanding sites. Today, "Webmaster" magazine reporter specially visited the China Green Treasure Game Forum, let its forum director Tian Lei talk about their "winning magic weapon."

Activate the "revolutionary spirit" of every team member

"I agree with the idea that the Web CEO Wang the internet to a jungle infested with millions of years ago, but no one knows when there is a new species in the Internet jungle that will kill the king at the top of the food chain." Tian Lei said that in order to survive the brutal internet jungle, he often inspired team members in various ways and constantly inspired their "revolutionary morale".

"At the spiritual level, I focus on developing the product awareness of team members and instilling in each member that we are not only running a forum, but helping our users find the joys of communication and sharing." At the actual level of work, the operation of the concept of game products into the operation of the Forum, the use of product management methods and data analysis methods to drive the operation of the site, in order to enhance the Forum team's operational capabilities, to help the research and development team to create better products, which is our products, the team's biggest development momentum. "Tian Lei said.

Deep excavation of user needs, operating the site like a product

Tian Lei points out that the common ground of successful Web sites is to understand the importance of their users ' needs, and make great efforts to dig deep into the needs of their users and put it into practice before they get the affirmation and use of many users. "I prefer to run a website like a product, because vertical Web sites and game products have a lot in common: all through a certain type of content, aggregated to the content of the users share the demand for these users to provide services to meet their needs, while providing value-added services to achieve more revenue, support operations and development. ”

When it comes to how to dig deeper into the needs of users, Tian Lei said, "Without investigation, there is no say." "China Green Treasure Game forum focused on the characteristics of game users, it is divided into different attribute categories, such as some users like PK, some like to practice class, some like to play a copy, and then through polling, questionnaires, interviews and other ways to do the demand survey, and finally based on the results of the data analysis, so as to determine what the next step should be done function , ignoring what functions.

"For example, one of the conclusions we have drawn from our analysis is that users of different attributes share a common need for the exchange of their game careers." According to this conclusion, we decided to target different types of games for different occupations, open groups, a group to discuss only a certain role of the problem, experience, strategy. Two development of many functions is already in progress. In the near future will meet with the majority of users. ”

Ride discuz! Open platform to create platform interactive entertainment community

In June this year, the China Green Treasure Games Forum upgraded its forum program to discuz! X2 this edition, and opened the discuz! Cloud platform functionality. Tian Lei said, "For a long time, the Sino-Green Treasure Game forum and discuz! Maintain good relations of cooperation, the quality of its products and services in the industry is also legendary and trustworthy, relative to the domestic similar products, discuz! In the function is always one step, openness is also stronger. ”

When talking about the reason of website upgrade, he also stressed that the forum of the Chinese Green Treasure game chose to upgrade to discuz! X2 the latest version, mainly X series of products relatively old version of security better, more powerful functions, such as all kinds of aggregated information vertical channels, connect open platform, roaming applications, are very valuable functions. "I value discuz! more. Cloud Platform, it makes the vast number of sites and open platform account exchange, the achievement of large-scale Internet platform of mass flow and many small and medium-sized team of unlimited creative combination of open mode, in the promotion of the value of the site has a positive role. discuz! Cloud platform to the large platform to introduce more content and creativity, while helping small and medium sites to improve the user experience and active degree, creating a more win situation. ”

The future, China Green Treasure Game Forum continues with discuz! To maintain the depth of cooperation, will be in the game information of the Green Treasure, the Forum content synchronization to discuz! The cloud platform, integrates more interactive entertainment content, provides the game user with the better exchange and the sharing experience. In addition, Tian Lei will be an important guest to attend the November 26 at the Shenzhen Civic Center "discuz! 10 anniversary of the National Open Tour "Shenzhen station activities and the Chinese Internet erhu, here look forward to his at the meeting have more wonderful speech." (Text/Wei Xia)

"Attached website Introduction":

China Green Treasure Game Forum was founded in 2007, has long been serving in the Green Treasure network of its own research and agent operating interactive entertainment products users, to meet their exchange of game content, share the game skills and experience needs. At present, the forum has accumulated more than 800,000 members, IPPV are in millions.

In April 2011, the company set up a U.S. branch in Silicon Valley and officially entered the interactive entertainment market in the United States.

June 2011 Green Treasure and giant network under the giant Yin Network to reach strategic cooperation, the common operation of the giant yin three years and tens of millions of money to create a magical war class MMORPG online game "Soldier King" and plans to launch the October 2011.

September 2011 "Jiu Yiba" incident 80 anniversary, China Green Treasure Cui large-scale documentary "My Anti-Japanese War 2", held in the Diaoyutai National guesthouse "My anti-Japanese War 2, My Chinese Heart" press conference, announced that its net swims "the anti-Japanese War 2" September 23 will open the closed beta.

In November 2011, Pictures and Sony Movies (Sony) and the United States Entertainment production publishers games to reach a strategic partnership, the famous film such as Arnold Schwarzenegger, "Devil's Story" adapted into a page tour, and plans to officially listed in August 2012!