China has become an important site for Microsoft's cloud strategy

In 1994, a top-level wedding held on Hawaii Island in Lanai Island, Gates and Groom Ballmer reached a summit of friendship. At that time, Gates had every reason to believe that the university classmate, Microsoft's 24th employee, would be his most important friend and colleague in his life and would join him in moving Microsoft further.

Now Ballmer is leading the giant Microsoft in a Microsoft revolution the most important change. If it fails, then other companies will continue to outperform Microsoft like IBM and Apple; if successful, Microsoft will have the opportunity to re-establish its leading position in the industry chain. The opportunity for change is cloud. Now Ballmer, is nonstop lighting its data center block puzzle around the world, while China, Ballmer became the most important site this year.

It should be noted that in October 2012, Microsoft and its partners announced the public cloud in China. But since then, Microsoft has been doing internal testing, it is now some cases out and show you, and called for more companies to join in order to promote windows azure landing.

Who will benefit from Microsoft's public cloud landing?

May 22, 2013, Microsoft to speed up the public cloud landing on the theme of the large-scale conference to be staged. By then, a series of actual combat-based cases will be displayed, and Microsoft will also call for more companies to join the public cloud Windows azure test ranks.

A Microsoft person revealed to me that sample solutions for multiple Internet companies will be presented. Companies like Renren will be shown at this conference, and Microsoft's plan is to pass a sample of Related businesses have joined in.

This is a huge Microsoft Windows azure plan, in fact, from October 2012 to the present time, Microsoft has created a number of samples, covering e-commerce companies, logistics companies, medical companies and many traditional businesses.

Microsoft will be the biggest beneficiary of the public cloud project, because Microsoft is fame in China is the enterprise market. Even in the consumer area of ​​products, Microsoft also rely on group customers pre-installed to complete the proceeds. Windows azure landing, consolidating Microsoft's advantage.

In addition, as a highly recognizable brand in China, Microsoft may change some of the bad images it gave before, "Office 365 could not be used anymore." The reason, the above products are all running on the basis of msn.

Of course, Microsoft will not be the only winner, Amazon, Google will see the hope, because Microsoft has created a sample to make these companies recognize a clear path to China. As the saying goes, "All things are hard at the beginning. With the good start of Microsoft, cloud services of other companies want to enter China and should be simpler.

Why Microsoft spare no effort to promote public cloud landing?

There is an episode about Microsoft's project in Shanghai. Although there are some deductive components, the story is very real. In a Microsoft conference room, a Microsoft data center in front of the global layout of jigsaw puzzle, the data center area was lit in turn. However, in the Asian section of China is dark. Ballmer poked the table, be sure to have Microsoft's own data center in China.

As PC makers move to smartphones and tablets, Microsoft is eager to push the public cloud down the globe, and in fact it's hard. This is the pain of Wall Street pressure. If you put the company's cash reserves out, Amazon and Microsoft are not on the order of magnitude. But with emerging concepts, even a losing company gets Wall Street's high valuation, while a profitable company may be undervalued without emerging businesses.

Microsoft's windows and office these two cash cows, Microsoft earned a huge profit. However, Microsoft ten years ago is the case, two decades ago, Microsoft did the same. Wall Street needs some new ideas.

As a result, cloud computing has become Microsoft's new selling point. In 2012 and 2013, Microsoft issued a series of statements one after another, to cancel the boxed windows and Office, this is not a whim, which is a positive signal Microsoft approached the cloud. Not only the United States, Microsoft to cloud to the world, which is the reason for the birth of Microsoft Shanghai project.

Write in the back, Ballmer can lead the company restructuring

But Ballmer can lead the transformation of Microsoft? If from a genetic point of view, perhaps our conclusions will not be too optimistic. Whether it is Microsoft in the early years, or a very prosperous Apple, their fortune depends on the technology driven by Gates or Jobs, but conservative Ballmer or Cook, but not this type of person.

Unlike Gates, Ballmer did not understand programming at a technology-driven company like Microsoft, and as a non-founding team member Gates actually gave Ballmer a 5% stake. This makes many people suspect that Ballmer is an outreach relationship, many people doubt that the addition of this person can bring something to the company.

Let us know, Gates had why Ballmer move to Microsoft, and Ballmer Microsoft to bring what changes. Ballmer is a rare sales genius and management talent, you did not get it wrong, it really is. In fact, Microsoft does not need to add an additional technical personnel, because Gates itself is a technical genius, Gates needs is a complementary ability of people.

In 1998, Ballmer became Microsoft's president. In 2000, Ballmer took the CEO's job from Gates. In 2008, when Gates quit, Ballmer began to dominate Microsoft. The end of the matter is, after the talented technical talent ended, sales of talent and management talent Ballmer with the company all the way forward, have a good revenue and profits, but greedy Wall Street capital is not satisfied, they asked Ballmer do Some changes, such as re-standing at the highest point of science and technology.