China has no real open platform?

Absrtact: As a developer of Zynga's dream, it is likely that one day the mice will become open platform to test the market. Open platform, is it that scary? It is said that Zynga's game on the Tencent platform for less than three months, Tencent itself launched a from the name to the inside

As a developer of Zynga's dream, it is likely that one day the mice will become the open platform to test the market. Open platform, is it that scary?

It is said that Zynga's game on the Tencent platform for less than three months, Tencent itself launched a from the name to the content is very similar to the same theme game. This is the world's biggest social gaming boss in China.

Yes, it's survival. And it's not alarmist: an entrepreneur on an open platform should be worried because you don't know when it's going to kill you, and killing you is not a competitor, it's just the platform itself, and that's not the least of it.

"Sina Weibo today issued an ultimatum, must let Fawave to send Sina Weibo, cannot simultaneously choose non-Sina Weibo account." Good helpless, at present inside is debating whether to follow Sina Weibo request to do. No matter what we do, the harm is to our users. "Fawave is a third party microblogging send plug-in, users can choose to send a message on multiple Weibo accounts, the developer of which is a network of" Python Enthusiasts "programmer, which he sent on Tencent Weibo this March, and now Fawave has largely disappeared, Do not support Sina Weibo, the results are conceivable.

Developers with the same experience are more than one Python enthusiast, and the platform for similar behavior is not just Sina Weibo. After the birth of a publicly traded company like Zynga on Facebook, the internet giants in China are flocking to the open banner of developers, and the open platform has sprung up, but the idea of openness has changed. If Facebook is the standard of open platform, most of the domestic platform is difficult to say "open", they halfway, doing the platform while still doing the application, which inevitably does not have a conflict of interest with developers.

The developers who do the Zynga dream are likely to end up as a platform to test the market feedback of mice, or for third-party user behavior data.

The river is not mixed, how is the day?

"Comment" China does not have a real open platform?

Xie: Famous Internet watcher

Xie: There are some claims to be open platforms in China, and even better than Facebook, I think this is not objective. You like Tencent, in fact, is halfway, specious, because they have a large number of applications, this situation will produce and third-party applications have a conflict of interest, have to take a semi-closed or completely closed the case. Even some jokes, you take the place for us, we first try, and then you use all kinds of reasons to conflict with their own conflicts, contradictions, the use of third-party applications to destroy, which is false open or not open, or to open up as a means rather than an end.

Now the open platform must be strictly defined: it is open to reach Facebook and apple levels and standards. In this sense, the opening is at least three-dimensional: 1, the application of open, open their own platform of the various standard interfaces, welcomed the third party to provide a variety of applications, share users, common services, such as Facebook's open platform and Apple app store;2, horizontal open, The open platform itself welcomes the interconnection of Third-party platforms or Web sites, allowing users to communicate freely between different platforms and sites, such as Facebook connect;3 and data opening. Open User basic data (profile), relational data, and behavioral data, while the third party creates personalized, personalised, intelligent, real-time service mode, the best example is the open Graph of Facebook. According to the above dimensions, none of China's companies are truly open.

360 launch platform, said that they do not compete with developers, is the real meaning of the open platform, in my view they do not call the open platform, but only a variant of the download site, the application are pooled together, so that users can be more convenient to find is open platform it? and Baidu, through Baidu Direct search to the application, To reduce A to the official website to download the application of the link is open platform it? The so-called open platform in China is only half open, false open, and even embezzled the concept of openness.

For example, happy Net, a start on the surface of the school is like to learn Facebook, grow all the same, but a do it to create a false reasoning, that is, I have to get the user, first get the income, and so users get up, I discuss what open this piece of things, this is an opportunistic, there is no chance of success. Those fake open platforms never reach Facebook's place in the world or the industry (sitting on 1 billion of users) because they don't have that opportunity, which is the first tier of results. Second-tier results, these companies may lose another big opportunity-big data opportunities. Large data must be built in a platform where you can assemble all the world's data. Finally, the platform is not platform, the application is not applied.

Open space is a three-dimensional one, which means a new breadth and depth. Three-dimensional opening of the one-dimensional and half, the road is still very long, the possibility of premature death in the halfway is also very large. Open is not to do charity, not to learn Lei Feng, but in order to Exchange Third-party Services generated user behavior data, have to do the exchange and compromise. WEB 2.0 is a revolution, to do three or five years to see the prospects, China's companies are anxious to market, the result of Jerry-cut, quick success, so there is no big promise.

"Comments" Tencent Platform: domineering + high-handed?

Zhongminghao: China Analyst

Zhongminghao: Tencent's logic is to support a lot of developers, generally account for a number of developers shares, to the developer to circle within their own system. Tencent's strategic investment now throws a lot of developers who are doing well on their platform, to invest, and demand 20%, if the developers do not want to sell so many stakes, Tencent is likely to take a step back to account for 10%, no longer accounted for 5%, it is to make these developers will not be transferred to other open platforms, Keep Developers in the Tencent system.

Developers are more complaining about the internal system of Tencent, including audit, on-line, cost calculation and so on, this set of things complexity, I think because the inherent system of Tencent is already very large, in the opening time need a stage of work. So a grassroots game developers, to develop a game to put on Tencent, must go through Tencent very complicated, complex audit process, on-line process, scoring process, even after the online and in the partition of the server costs, bug fees, ratings, will determine your income, This makes many small developers feel a bit complicated. But developers are accustomed to, that is, so Tencent this side is to use a complex process into a means of manipulation.

For example, the billing period, card you two months, scoring relatively low, the general game may be 55 or 46 points, CP accounted for small, this is only the first layer, I filled the 100Q currency to you this game, Tencent took 50Q currency away; But the structure of the penny is like this, the 100Q currency came in, Tencent first take 50 go, The remaining 50 it also count, you this month the server has several down machine, a few bugs caused a few what bothers you to grade, and then buckle part of the money. In fact, developers to the end, especially many mature third party to Tencent to do the game of the company, may also not be too concerned about the scoring, because probably know that every month basic also so much, on also will not be particularly high, under will not be particularly low, but for small developers, this is very serious, because the base is very small.

"Reviews" Taobao platform: plugging large companies

White Raven: The founder of "Stroll"

White Jay: About four years ago, Ali's senior level began to build "E-commerce ecological circle." They went to Mengniu, listen to NIU about Mengniu ecosystem, from the pasture, dairy farmers, to milk stations, workshops, distribution, channels ... At that time, Alibaba set the four-year development strategy, "Building xxx e-commerce ecological circle."

▲ ensure the lowest flow cost in the whole industry

▲ Internal Marketing System

▲ Trading System

▲ Payment System

▲ Logistics System

▲ Financial Credit System

▲ Service support System (mainly by open platform)

▲ Data and Membership management system

Alibaba is to serve small business mainly (according to Ma's latest goal "1 million annual turnover million shop", such a small business is very beautiful), Ali himself is in stones. For non "small enterprises", Alibaba's current open capacity is very limited, service capacity is also very inadequate. In this ecological circle, the short grass can live very moist, want to grow a tree, it will be quite difficult.

When the shopping Guide website bigger, to Taobao open platform interface call will encounter some problems, every month of the Amoy split occasionally will have some problems. Even began to rumors four: Taobao to ban shopping site. And we need to take a good look at the containment capacity of the biosphere: When a few websites began to rob the entrance to the ecological circle, and ran to the forefront of the ecological chain, these sites to some extent to control/affect the biosphere of many things, this situation can not be allowed. Taobao actually did a series of actions on the rebate site, not on the shopping guide site:

▲ Stop calling Taobao customer product Search Interface

▲ Taobao customers do not support the search method of the rebate site

▲ Let rebate website no longer return money, can only return the integral treasure

Shopping site are Taobao with the seller to pay Taobao money to come to the porter, if such a porter each is very good to do is not very big, Taobao will be very happy. Taobao is also happy to have tens of thousands of shopping guide website to share it 3%. But the problem is that everyone else is very small now, and these two families are in danger when they are big, one of you are no longer just porters, you stole Taobao user entrance, many users are no longer to "beautiful said" and Taobao, but to Taobao to first go to beautiful said; But directly to the seller docking, in front of me robbed their marketing budget. As you can expect, Taobao should do two things before the end of the year:

▲ Focus on serving small businesses and small developers. Taobao cooperation interface mainly for small open, so big Beauty said Mushroom street is difficult to meet

▲ The ladder price is divided. For example, one months Taobao guest 200,000 only receive technical service fees, 500,000 to you 20%, 1 million to you 30%, 2 million to you 40%, 5 million to you 70%, these are used to subsidize small developers and small sites.

"Comment on" Sina Weibo platform: Is it a fish, or do you keep it?

Horon: Internet commentator

Horon: Weibo and the past SNS different, is the tool is also the media. At present, people who benefit from Sina platform should think about it, what is your future if this development goes on? Investment people, if your project is Sina first fancy, if your project is Sina Cottage, do marketing, if Sina want to earn their own marketing this money, do their own marketing platform, entrepreneurs, You do the product by Tencent Cottage when you can scold, the future is Sina Cottage, how do you do?

I always believe that microblog should be an agreement rather than a tool. This tool should be opened to several, rather than being owned by one. Just like the mailbox, the agreement and products need to separate, you can use the Sina mailbox I use Gmail he use NetEase mailbox, we can receive each other's message, and can not be everyone to use a mailbox. I think if really not, Sohu, NetEase, Rice Union Bar, get through your API, let the user flow up, don't wait to be broken by people.

Zhongminghao: Sina's Open platform I think is relatively much more influenced by Twitter, because Twitter today is severely restricting the API thing. More and more closed, restricting third-party developers a lot of API calls, rights, cost upgrades, I think maybe Twitter began to have the pressure to profit, this is the same as Sina's situation, then you have the pressure of profit, you must have your legs to stretch out, When stretched, there are many areas that are eaten by the original developer.

I've heard from a Weibo person before, at that time, Weibo has just started, he said microblogging and Twitter differences, Twitter has a third party developers, there are tens of thousands of applications in the above, Sina only dozens of, he felt that Sina should do tens of thousands of before there will be a better ecological chain, But today this time is tens of thousands of, the ecosystem of these applications on Weibo is not up, no interest chain, no cash flow; Sina itself is limited by the pressure of cash and profit, it must try some commercial profit points, to do reading, do long micro-blog, do picture sharing, do a lot of this related small things; You can only say that these developers, either to find the direction of the money closer, or out of Sina.

Sina is really limited by too many things, including "micro-task", advertising those things, is to rob these so-called microblogging marketing platform of the company's job. Last year to this year, there are such a group of companies, some do well, they help others do micro-blog promotion, marketing intermediary platform, simply speaking is to earn the middle of the money. At the earliest time, Weibo opened one eye, then the attitude is to talk about the. I think it's a little early, and we know that Weibo will definitely carry a lot of limb angles, but it's important what points in the field. Sina originally like a fish pond, recruit outside people to raise fish, but also recruit outside people to fish, he should go to earn that fishing money, but he fish in fish have not grown up when they start their own fish to earn the money to raise fish.

"Several major problems in the development of China's open platform"

Overall environment:

▲ a benign open platform ecosystem requires a long training process

¡ø China's entire payment environment is immature, Chinese netizens accept ' micro-payment ' will take a long time

▲ Open platform is more like a feast for large teams

Developer Survival Status:

▲ lacks the ideal profit model, causes most developers to wait too long, cannot afford the research and development cost, the escalation cost pressure is too big

▲ not only cannot recover the development cost, but also needs to pay the expensive promotion cost

The game between developer and platform:

▲ The mainstream open platform in multiple areas of multi-level cross, divided into strategies and support strategies have advantages and disadvantages, difficult to choose

▲ The cooperation agreement is basically made by the open platform, and the developer has little bargaining power.

Application of online promotion of the confusion:

▲ Lack of funds, research and development and promotion costs, brand influence can not effectively spread

▲ upload an application that will soon be flooded with tens of thousands of applications

▲ development ideas are threatened by other development teams imitating plagiarism

According to the latest survey data, 64.5% of the domestic developers are at a loss, some developers have no income, of which there is no revenue for 22.4%

Four major factors:

Product Self Problem:

▲ simple repetition, lack of original problem outstanding

▲ application design, such as interface design, keys layout, etc., seriously affect the user's experience

Platform issues:

▲ platform operators develop their own application programs to compete with Third-party developers.

▲ Platform Operators Circle Third-party developers and forbid them to work with competitors

External environmental issues:

▲ Chinese netizens accept ' micro-payment ' still need a long time to cultivate the process

▲ the current domestic copyright protection, payment environment and other factors are immature

Profit model problem:

▲ Most of the applications belong to the free mode, not to explore the appropriate profit model

▲ the promotion link needs to pay the expensive promotion cost