China II on the tip of the tongue was fired again this April.

01. On the tip of China 2

"China II on the tip of the tongue" in April this year again a fire, the mouth-watering food with beautiful pictures and music, so that many viewers tongue reached the point of endurance. And we carefully delve into it, in fact, behind all of this is a copy of the soul in doing a very important role, the following copy June everyone pick the Tongue 2 second episode "Evergreen" part of the copy bar.

With 1000 hands, there are 1000 flavors. Chinese cooking is incredibly mysterious and difficult to replicate. From the mountains to the downtown, the culinary teachings still follow the traditional way of mouth and empathy. The wisdom of the ancestors, the secrets of the family, the heart tactic of the disciples, the understanding of the diners, every moment of delicacy, all intentions are created.

May, Huizhou rapeseed mature, it is the production of local edible oil raw materials, farmers busy to ensure that their own kitchen a year to produce delicious. Chinese cooking, oil is the medium between pot and food. The thermal effect produces a wonderful and rich way of cooking, and vegetable fats are more accessible and healthy than animal fats. This secret discovery has made a big step in the prehistoric cooking of mankind.

A delicious past life is a picturesque beauty. Qingming, is the season of rape bloom. Fu 堨 Village, the only one of the main Fang Cheng, like other Chinese, on this day worship ancestors. The work of the Fang decided the whole village's treat. The Chinese believe that everything goes smoothly because of the blessings of our ancestors.

Tian side of the encounter, to the same village Cheng Gou le, means that in a few minutes will be able to eat freshly squeezed rapeseed oil. Early in the morning, the moisture of spring rain evaporates, next will be a continuous sunny day, this is the best time to harvest rapeseed. 5 days of plenty of sunlight, so that the pod shell dry brittle, threshing becomes easy. Rapeseed's plant life is over, and then it starts a fantastic journey.

A year, easy-going Cheng only in the harvest time will become harsh up, 30 experience, trained a pair of burner. The color is dark and shiny, the granule is mellow and full, do not mix any impurity, especially dryness degree, Cheng must check, the moisture content is less than 11%, only then can guarantee the whole village rapeseed safe storage one year. June, the oil press was squeezed and the oil workers came from nearby villages. During the work day of lunch by the boss, Fry is the first step, high temperature damage to the cell structure of rapeseed, reduce the protein on the oil adsorption force, so that the oil separation becomes easy, with the noise of rapeseed burst, fragrance began to diffuse throughout the village. Rapeseed oil has a unique pungent odor, some people do not smell, Huizhou people but Gan if Yi. Huizhou stinky tofu, fry with rapeseed oil, can produce smell of Hui smelly, entrance bromoisovanillic peculiar effect. The production of hidden mystery, crushed rapeseed, steam fumigation, moisture and temperature control all by experience. Whether the blank cake is pressed evenly and directly affects the oil yield.

Rapeseed oil is rich in monounsaturated fats, which is good for health and is comparable to expensive olive oil. However, rapeseed oil is also congenitally deficient, cooking in the process is one of the big smoke. Today, by means of scientific refining, the smoke point of the oil is greatly increased, and the variety is improved, which can further reduce the content of the unhealthy substances. For the Huizhou people who live on rapeseed oil, everything starts with squeezing the first drop of oil. The wood presses the oil, inherits more than 1000 years old craft. Power Machinery era, the confrontation between flesh and blood, still glow with the original vitality. Weighing 100 kilograms of ram, tapping a wooden wedge, exerting great pressure on the cake in the chamber. Depending on this physical pressure, which forces the grease to seep and repeatedly squeeze, lasts for three hours, in the pursuit of profit and efficiency today, this may be the best inheritance of ancestral wisdom.

02.iphone6 copy "More than forced lattice"

IPhone6 released, propaganda copy "bigger than bigger" by everyone play bad. Apple's mainland website translates as "bigger and bigger", and Apple's website is translated as "more than just big". The translation of the mainland is not straightforward, compared to the Hong Kong and Taiwan translation is simply weak burst, there is no "elegant feeling."

03. Gado and Wang Old Kat copy war

Gado announced the appeal, Heart machine PR immediately followed, to see a few cool PR creative manuscript.

First look at the Gado to buy the layout ads.

Then, Wang Ji began to fight back, this time sent the muddy water from the media:

Gado's PR creative team responded immediately:

This is the newspaper version of the morning:

This is Wanglaoji's microblog:

04. The Phantom of the Charm Group of millet: card slow ugly small Mis

From this year onwards, the charm of the marketing team seems to change the blood, every time the new publicity to catch a competitor to fight, including MX4 Pro press conference on a variety of not to be and claiming to be seconds to kill the iphone 6 superior configuration, this is the charm of the thousand-yuan series models of the charm of the blue to come, and millet nature has become a barrage of cannon fodder.

Thousand Yuan machine Phantom Blue is about to release in 23rd, the charm Blue handset official micro Bo to release the related propaganda preheating poster for several days, released five picture copy very interesting elaborated thousand Yuan machine's sore spot, "Thousand Yuan machine is the card?" "," Thousand Yuan machine is slow? "," Thousand Yuan machine is ugly? "," thousand Yuan machine is small? "," thousand Yuan machine is coarse? ”

Believe that the above point of view of the family do not agree, so will take out the query, but the careful netizen will these several posters stitching together, feeling millet is lying in the basement also shot.

Extract the key words from these promotional maps: "Card, slow, ugly, small, rough", when we connect up to read, become "slow ugly small Mis", the charm of the marketing team is simply too witty, in the face of competition such as humiliation, do not know how to see Lei June?

05. The ultimate War caused by the "go" and "where" of the copywriting war!!!

The original Taobao travel recently held a press conference, launched a new independent brand "Go Ah", and independent domain name alitrip.com. According to Ali's introduction, "Go Ah" brand meaning is: "As long as the decision to set out, the hardest part is over." Then, go! "and condensed into a conference site of a page ppt, is:" Where not important, the important thing is ... Go on. "

Behold, this is not a wonderful expression, unexpectedly attracted the entire Chinese online tour circle of the collective parody ... In fact, it should be a Great War, "Ni-ma, rob the rice bowl!" ”

"Go" and another leading role in the industry "where", whether in words or sounds, are too close. From the point of view of Brand broadcasting, this can be criticized. As a matter of fact, according to the conference site participants introduced, go AH Travel general Manager Li Shaohua (nickname Kublai Khan) on stage preach, also really said to "where not important, important is ..." Go on. "

The first butterfly to flap its wings for this carnival storm is where to go as a "party". They said: "The action of life is not just a reckless ' go ', a calm choice ' where to go ', is a mature attitude!" "Go" and "where" two brands come out and create conflict. And then follow the tourism brand, but also the basic continuation of this one.

Ctrip took the next good. It took the old opponent and the new threat to a black, and finally highlighted himself.

06. Double 12 Cat and dog war triggered by the electric business app "Torn" copy War

Today is a double 12 again, this thought calm the electric business public Relations circle, again by Taobao and Jingdong ignited. This time is not the poster copy PK race, the position shifted to the mobile client, and finally 2 a back C.

The uncle combed a simple thread:

Last night, Taobao put its own App homepage button icon, changed to "really cheap, or dog" copy.

After a while, jingdong response, the same way hair "refused to fake, do not play tricks."

Then, other electric business platform to follow up. First Jing Dong's Confederate Brothers patted the battle, three "Ah hehe", the force is very big brother!

Taobao "little brother" return to the net no one can sin.

Suning, a shop also not to be outdone, "cat and dog" Qi!

07. NetEase and the street copy War

Two days ago NetEase and Mo is very famous, from a paper statement, NetEase published a about former NetEase employees, the current Yantan CEO Love Hate story, the content of the explosion point is full, the reason for concern, but also because the MO to go public, this kind of sniper is still very obvious, the voice of all kinds of views have, mostly in solidarity with the MO , many are discussing NetEase this company's "The Attitude", the day also coincides with NetEase "has the attitude" the celebration, therefore the whole nation all Huan.

"About X Artifact" in the U.S. listing is in full swing. But this morning NetEase suddenly issued a public statement, not only not about, but the former NetEase executives are now the Yantan of the CEO, said the goods in the NetEase during the use of the position of the profit, more crucial is not only no professional ethics, life is not conduct, in the work of the relationship between men and women, and 100 dollars do not give!

This is like a woman to get married, ex-boyfriend in the day before the wedding burst the bed photo. Other people mo and NetEase finally have a relationship, but other internet lovers have jumped out to copy the war.

FM: Street Criss people are easy to be cold, listen more and cherish.

Listen to the copy of the heart, there are artistic conception, color collocation to remove the flashy colorful, minimalist style unique.

Jingdong: Do not sell easy cup of milk tea, the Mo do a good job, fastest.

Jingdong is also spelled, in order to marketing the Internet the first entertainment heroine, their own tea also to ridicule.

Su Ning is easy to buy: The Stranger, the sentiment is easy to disperse. Life if only as first sight.

Su Ning's speed is very fast, quickly for own "time celebration" the momentum!

Century Jia Yuan: This is a net love deep, but Sarang stranger.

Combined with their own brand, the final conclusion: Century Jia Yuan, to find your love.

le-View TV: No matter how the "netease" How to tear the street, music video TV never forget Beginner's mind.

He is interested: tear force is easy, the MO is pernicious to the harm. Use his interest to be kind to his predecessor.

Telephone state: Join hands with the telephone state, MO electricity easy to identify.

NET Wine Net: Ding Total, Tang total, you did! I'm free! Celebrating the success of the war, a wine please netease and the stranger to drink.

Pull Hook Net: job-hopping is not easy, don't be too Mo ji.

08. Why van Gogh committed suicide-Alipay

Why did Van Gogh kill himself? Paying the treasure God level copy makes the brain hole open. I have no answer to what he said well.

09. The text appreciation of "after"

If Han's advertising is a good copy, this summer's Chinese film, with the "after" and "small Time 3" has been released, the two people between the tournament also opened, "small four" Guo Pk "national father-in-law" Han, in the end who is better? Let's start with the movie lines!

The film tells the story of a few young people who grew up in the east and decided to choose their own way back. On the journey across the continent, those legendary experiences and encounters have made them different fates.

The common feelings of mankind: love. Love songs from the ancient singing to this day, every kind of moving. Here is the talk of love, a way of emotional treatment.

Values。 Nowadays, attacking the mercenary words of adult society always makes us a mercenary group of adults with a lot of emotion. Coupled with the innocence of children, it is more than we adults how shameless. In the same way, French writer Belle Sandi Nieven in the "How I ruined my life" also expressed, unfortunately we are occasionally take out to recall their literary feelings, the actual action is always mercenary. Because it is difficult, so valuable.

This is a clear line of script. Get the audience's laughter by writing tips and a little bit of perception.

Originally this wrote me Ah, there are wood! With time shattered ambition, always a little comfort things, this kind of text to some lazy people some lazy reasons, he can justifiably say, I got a sensible person, this is enough.

A true description of some phenomena, or a summary of the results of certain things, can also become a famous style. People will say, well, the summary is reasonable.

Simple, sincere, slightly negative energy.

The feelings of the homeland, from ancient to now have. Tang poetry has, the song Ci has, the modern literature has, the science fiction work also has, is the Wanderer drift, or the homeland is destroyed, is feeling. In this era when many people finish college will be left to fight, but also trigger sensitive nerves.

From a dusty woman's mouth to say this, let me see the new Longmen Inn Jin Shangyu style.

This is a blind line, perhaps many people will imagine the story behind the woman. If you take this as a title, think about how you Nevin.

"After the indefinite" lines copy:

1. Today, I am not afraid to let myself down on this stage.

2. Sunshine Beach is said to be "Sun of a Beach" in English.

3. No matter where I poop, people give me paper.

4. Take not to leave, not to leave not to worry about.

5. Further, brighter.

6. In big cities, relationships are more equal than others.

7. Lay it on me, rest assured, hand it over to me.

8. Listen to a lot of great principles from an early age, but still have a bad life.

9. My body and name, let me go to defeat and crack.

10. Children love the right and wrong, adults only look at the pros and cons.

11. Children want $ Right and wrong, adults only see love and hate.

12. Love will be presumptuous, but love is restraint.

13. People in a coma choke, the dog should be in a coma?

14. Life is hard to say, the lifeblood must be hard!

15. Sometimes you want to prove to 10,000 people to see, then, you find that only a sensible person, that is enough.

16. Learn to distinguish before you trust.

17. You don't even have a view of the world.

18. Road distance horse horsepower is insufficient, day long see Encebergo.

19. People who are jerks can also be trusted locally.

20. Farewell to the time or to force a little more to say that may be the last sentence, more than one eye may be the last one.

10. Alipay-ten-year bill

Today to move a Alipay this time on the Internet platform to do some of the ads, they can not be written into the history, I can not give a standard answer. But at least, it's a little bit more memorable than the ripped ads.

1. Alipay 10 Anniversary "Bill Diary" promotional film

Copy：

"Life is just a string of isolated moments, with memories and fantasies floating around, disappearing, disappearing and then floating back." "--the memory of the year of the water

2004, graduated, New start.

Alipay's biggest payout is a professional outfit that now looks really good.

06, 3 Blind Date failure, 3 times Alipay refund success.

Slowly understand, love and alcohol, all need practice.

09, 12% of the expenditure is a movie ticket, are two Zhanglian number.

The annual water and electricity bill was paid for.

In 2012, when I saw 12 phone bills, I knew I had forgotten to bring my wallet 26 times and ordered 26 late-night overtime meals.

2013, mathematics 23 points of me, finally learned to finance, thank you Ah, balance treasure.

April 29, 2014, received an emotional transfer, is his first month of living expenses (the package to raise you).

Every bill is your diary.

Ten years, 300 million of people's bills are clear, beautiful changes, is not clear.

Pay treasure ten years, know entrust.

The announcement was launched in August 2014 on a large scale.

When we look back at a short film, you will find that this is the 10 anniversary of Alipay advertising campaign leader.

In the short film, Proust's interpretation of the meaning of memory to life, for the brand virtually injected a trace of philosophical connotation.

And this female main narration copy, then through very concrete scene restores, will the viewer take into time of Ropeway.

2. Alipay My ten-year bill

Double 12 before, if you still have the impression, a lot of people's micro-credit circle of friends are covered by this Alipay 10 anniversary Bill screen.

Why would everyone share this bill?

I think it in addition to the interactive link very well pinch friends and friends of the hidden comparison between the psychological, there is a reason, is here to pay treasure to carry the tools of the function description copy, playful and without losing style, let a person very happy.

After reading, suddenly a decade passed, there are eggs and the worry Mulberry and the front of Proust said, many meanings emerge ... Disappear again, and emerge ...

3. Alipay My ten-year bill has something to say

A wallet is more reliable than a man!

Every morning to brush the balance treasure!

You know!

Credit card repayment always on time!

Forever is the last second!

Haha!

Pay the utilities for four or five homes!

None of them are yours!

Matter！

The most favorite expression of transfer is "keep you"!

But I have left!

Ask for support!

The results never crowded into the top three!

Spending beats 91% of people!

I won!

Look at the numbers, say you prodigal!

Open the bill to know how much you are housekeeping!

Praise One!

This group of "My bills have words" print ads is a continuation of the 10 anniversary of Alipay's promotion.

It passed in the mood, young, Lotte.

I think not all people can learn.

4. Alipay Wallet-I have my way

I wonder if this group is within the campaign of Alipay's 10 anniversary.

From the screen to see the visual "violence" of the composition, there are emotional kidnapping, "suspicion."

Effect, really let people "laugh" out of the hope.

The text uses a lot of network vocabulary, the fencing is a 00 after?