China industry website Reviews: Apparel Industry Chapter

I. Characteristics of the industry

< market Overview >

List of famous brand enterprises in China's apparel industry 2007

Recently, by the "World Manager" magazine and the Chinese People's Entrepreneurship Association, the Capital Economic and trade University and other units jointly selected by the China growth 100 of the results announced. China Apparel Association member Ningbo Luo Group Co., Ltd., Zhejiang Step Sen Group Co., Ltd., Judger Group, Ningbo pui Luo Cheng Group Co., Ltd., Tongcheng Group company, Fujian Korea Apparel Network, Shanghai Antarctic http://www.aliyun.com/zixun/aggregation/ 7920.html "> Enterprise Development Co., Ltd., Guangdong Yida Textile Co., Ltd. is listed.

< Product features >

There are many brands in the apparel industry, and the focus of different brands is different. Clothing industry enterprises pay special attention to the brand effect, pay attention to product packaging and personalized interpretation.

< Industry network Status >

Apparel industry is closely follow the pace of the times, popular impact of a large industry, the urgent need to receive the latest feedback information, and the enterprise information released. And fashion consumers are mainly for middle-and high-income-oriented groups, most of them have become loyal users of the Internet. Therefore, the apparel enterprises to access the Internet has become the only way to develop enterprises.

Recently, the National Information Evaluation Center and the internet Weekly held the "China Enterprise Information 500 Strong" investigation activities revealed. The purpose of this investigation is to effectively summarize the experience and achievements of China's information construction, and to study and analyze the role of informatization in promoting the development of Chinese enterprises and promoting the process of industrialization. In this survey, Youngor, the United States of America, Shanshan, The good children, Yida textile, Yong Tong dyeing, deer King cashmere, sea LAN group, Snow Chi Group, the French group, White Horse group, such as a total of 11 Chinese Apparel Association members selected.

The main business sites in the industry are:

Saint Angelo Group http://www.baoxiniao.com.cn/

http://www.fapai.com/Group Co., Ltd.

Tiger Leopard Group http://www.hubao.com/

Fujian Qi Licensing Group Co., Ltd. http://www.qipai.com/

Youngor Group http://www.youngor.com/

Shanshan Group http://www.shanshan.com.cn/

Korea Clothing Network http://www.87ka.com/

Mattel http://www.bonwe.com

Judger Group http://www.judger.com.cn/

Tonywear http://www.tonywear.com

Ii. main points of website construction

< planning essentials >

Apparel corporate website Site positioning is very important. This kind of enterprise website should not only make the simple meaning of the enterprise website, but should be based on the specific characteristics of the Enterprise brand information station, boutique display window. This positioning in line with fashion, pioneer, avantgarde characteristics, easy for the vast number of young netizens accepted, and left a deeper image.

Brand is the core of apparel enterprises, but also the core content of corporate website. In the planning of apparel Enterprise website, we must thoroughly grasp the connotation of corporate brand, according to the needs of the brand deduction planning site, design columns. In the Enterprise website planning brand subsite is the current site construction industry more novel approach, through the station of the brand activities, brand stories, image endorsement and other content, the corporate site of the brand part of the relative stripping out, separate planning, can effectively highlight the core part of the site, to play a more ideal effect.

Apparel Enterprise Website Product planning and general corporate Web site is different, which is related to the particularity of clothing products. People in the purchase of clothing products, there will be a strong effect of the prediction requirements, must try to wear the feeling effect can give his evaluation, but this is not possible on the Internet. How to show the user experience effect of clothing products, this becomes the clothing enterprise website product displays whether has the effect the important symbol.