China International Advertising Festival first set up "Search Engine Marketing" award

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With the increasing popularity of network applications, search engine marketing in the promotion of corporate marketing status is constantly improving, has become the industry's attention to the efficient promotion methods, search engine Marketing Group is the best confirmation of the establishment.

The annual China International Advertising Festival will be held in Nanchang, China, in October 2010 22-24th. As China's most authoritative and most influential annual advertising event, the major awards have always been the focus of discussion in the industry. Reporters from the organizing committee learned that this advertising festival, Internet Media Awards Add new talent-"search engine marketing" was first included in the "Chinese Media Innovation Award." This change, but also reflects the advertising industry and the market for the promotion of search engine marketing awareness, as well as advertisers, advertising agencies and other partners on the value of the network media identity.

It is understood that this year's advertising section set "2010 Chinese Media Innovation Marketing Award" on the basis of the classification of the last year has a new adjustment and optimization, in the main advertising brand marketing category awards, currently divided into radio and television groups, planar groups, interactive media integration Group, search engine marketing groups and other categories, This is also the first time since the award set up search engine marketing groups.

With the increasing popularity of network applications, search engine marketing in the promotion of corporate marketing status is constantly improving, has become the industry's attention to the efficient promotion methods, search engine Marketing Group is the best confirmation of the establishment. In this respect, the Director of the organizing committee said, "The Chinese Media Innovation Marketing award specially set up the search Marketing group, aiming to enhance the advertisers and advertising marketing industry's deep cognition of search marketing tools and experience, share advanced industry idea and experience in time, build positive and healthy search marketing ecological circle, and promote the rapid development of the whole marketing industry. ”

It is not difficult to find that the search engine with its more emphasis on marketing results and can bring advertisers a higher return on marketing ROI advantages, has been more and more enterprises of all ages. For example, Mercedes-Benz, Microsoft, L ' oreal, Yili, China Ping ' an A large number of well-known brands at home and abroad have waded into the search engine marketing, through and Baidu search engine platform cooperation, not only enhance the product sales, but also significantly enhance the corporate brand image. The ad festival judges also pointed out that this year, the special set of search engine marketing Group, it is also seen in many of the works, search engine marketing advantages have become increasingly significant.

According to the Analysys published in the 2nd quarter of 2010 China search engine Market Monitoring Report data show that the first half of 2010 China's search engine users have reached 320 million people, within six months of growth of 39.12 million people, an increase of 13.9%. At the same time, the search engine marketing market also ushered in a rapid development period, Only in the 2nd quarter of 2010, China's search engine operators market size has reached 2.67 billion yuan, the chain growth of 37%, the year-on-year increase of 48%.

As netizens rely more on search engines to get all kinds of information, and on the basis of the rapid growth of search engine users and the continuous improvement of search service ability, the advantages of search engine in Network marketing precision and marketing effect evaluation will continue to be strengthened, and the value of search engine marketing will still appear. However, compared with the United States and other developed countries, more than 50% of the search engine market share, the current search engine marketing market in China accounted for only 30% of the entire network advertising market. Therefore, we look forward to this advertising festival, can see more wonderful search engine marketing cases, enhance the advertisers to the search engine platform understanding Further extend search engine marketing in the domestic development space.