China International Digital Interactive Entertainment exhibition has recently fallen in Shanghai

with the United States E3 Exhibition, Japan, Tokyo video game exhibition, the China International Digital Interactive Entertainment exhibition recently fell in Shanghai, from 16 countries and regions in the world more than 300 exhibitors brought 500 balance game products. In the past, major companies have been scrambling to show online games and computer games, and this year, the "Fishing talent", " Angry Birds ", "Crocodile Love Bath" and other mobile games occupy an important booth. Small screen game sounded the horn.

Hangzhou Lian Meng Wireless Entertainment Software Co., Ltd. Deputy general manager Qianhao said, the first nine session of the ChinaJoy, the company is the identity of the visitors to the exhibition, this year finally boarded the booth, "the company launched the mobile phone game" and "God of Magic Q biography" was greatly welcomed, Russia, South Korea's game agents come to us to talk about cooperation. ”

"With the popularity of smartphones, users have significantly increased the time they use mobile games, averaging 32.1% per hour for 1-2 hours, with 75.1% of mobile gaming users playing on average every day and playing on a daily basis." Xinsheng, an inspector at the Ministry of Industry and Information technology, said at the exhibition that the number of people using mobile phones to surf the internet has surpassed the number of computer users, and mobile phones have become the first Internet terminals.

According to the "20,121-quarter China Mobile gaming market Monitoring Report" released by the media, the Chinese mobile gaming market was up to 3.28 billion yuan in 2011, the "Fishing talent", "The World War II" and "Houle Three Kingdoms" led to the overall rise of the mobile gaming markets; in the first quarter of 2012, China Mobile phone game market size of 1.01 billion yuan, the chain growth of 12.2%, Chinese mobile game users reached 191 million, the chain growth of 8.5%.

It's hard to believe that a tiny cell phone has changed so much in just a few years. Many readers must remember those years of our mobile phone games, from the Black-and-white pixel of the "greedy snake" to the "Fist Emperor", from "Crazy birds" to "simulate life", our growth from the thumb to learn too much happiness. Now, as more and more people join the ranks of the hands, the way people live and play has quietly changed.

"Smart-phone prices have become increasingly civilian, and mobile phone configuration is gradually strengthened, it is not difficult to run small games on mobile phones." Fu, deputy general manager of Zhejiang Tianyi Travel Culture Creative Co., Ltd. the company has begun and the United States and Britain and France and other countries to negotiate, ready to some of the province's excellent mobile phone game to authorize foreign, "now the mobile phone game is by Pixel 1.1 points out, such a picture of the game is beautiful, the user generated the flow fee is also very low." ”

Mobile games in the last two years of development, can be described by the speed of light. In addition to the growing reliance on mobile phone factors, many mobile phone technology difficulties are one of the reasons. "It was hard to develop a game before, because both the iphone and the Android phone used different browsers, every game had to make a different version, and the process was expensive." "Qianhao said that the company has mastered the HTML5 technology, and is using this new technology to develop games," no matter what platform users use mobile phones, can be free to login to our games, without downloading any auxiliary plug-ins, very convenient. "It is understood that HTML5 is a technology that can integrate mobile platforms and browsers."

It can be imagined that the future of mobile gaming industry must be broad. Chen, China's famous social networking site and chairman of Renren, is very bullish on the future of mobile gaming. "The performance is stronger, the screen is more and more clear, each major carrier charges continuously downward, these are the mobile game rise reason." For now, mobile gaming still has three major development problems. "One is the battery endurance of the mobile phone, the second is the city's network environment is mature, the third is to improve the game update degree." "But it can be foreseen that next year today, the mobile phone game will be blowout."