China Internet Marketing Market size nearly 20 billion

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According to Sadie released "2008-2009 China Network Marketing Market Review" shows that in 2008, in the Olympic Games and other major events stimulated by the Chinese Internet marketing scale reached 19.73 billion yuan, to achieve 53% growth. Can be seen, with the further promotion of Internet penetration, internet marketing has been more and more advertisers pay attention to, therefore, the market size in the last two years to maintain rapid growth, China's network marketing market Market presents the following 3 major features:

1, Network Marketing has become an important choice for enterprise marketing

With the increasing popularity of the internet, up to the end of 2008, more than 290 million people have access to information via the Internet. The use of the Internet for marketing has become an inevitable choice of advertising main marketing. Sadie Consultant Statistics: 2008, more than 1 million enterprises adopted the Internet marketing, take the form of colorful, including in various types of Web sites to put graphics ads, text chain ads, the use of search engines to bid ranking marketing, the use of games, video-type media for implantable ads, the use of Community-type website Interactive marketing

2, the network marketing industry value chain is increasingly mature to promote rapid market development

With the rapid development of the network marketing industry, the industry's value chain is increasingly mature, similar to the traditional marketing industry, at present, the network marketing industry has formed a relatively mature value chain, including network media, network media agents, network advertising design, advertisers, including the value chain system. The value chain of all aspects of close cooperation, and jointly promote the network market to maintain rapid development.

3, a variety of marketing methods to enhance marketing value

Thanks to the rapid development of Internet technology, web technology and so on, the Internet has provided more and more marketing ways for advertisers, which has greatly enriched the choice of advertisers and promoted the value of Internet marketing.

Facing 20 billion of the network marketing scale, small and medium-sized enterprises to network marketing talent generated a large number of needs, but now will network of people will not be marketing, will be marketing people will not network, as the promotion of Chinese information talent exchange of specialized agencies, in order to strengthen the network Marketing talent team building, Ministry of Industry and Information technology Talent Exchange Center for training to support network marketing professionals, by the Ministry of National Ministry and the Department of Human Resources Joint certification, training Network Marketing engineers, the only executive unit for the National Ministry of Industry Network Marketing College.

The overall market growth rate is expected to be as low as 20.2% by 2010, with an increase of 22.8% per cent in 2011 and a market size of 37.54 billion yuan, with growth rates higher than the overall advertising market.