China Internet user Network point meal ratio is only 36%

Absrtact: 1. Food and beverage O2O field online and offline are converging, on the one hand, internet companies are trying to expand offline, to create a more complete solution; On the other hand, the traditional catering industry has also attempted to expand its business by means of Internet; 2. The biggest difficulty of dining O2O

1. Food and beverage O2O field online and offline are constantly integrated, on the one hand, internet companies are trying to expand offline, to create a more complete solution; On the other hand, the traditional catering industry also tries to expand its business by Internet;

2. The biggest difficulty of catering O2O is still on the landing link. On the hardware need to get through the online business and back-office systems, in the service need to let online products to upgrade the offline link;

3. Information management or as a new killer. Including user system management and backend management system construction, through deep excavation will bring new opportunities;

4. Simple low price and the flow rate to adapt to today's food and beverage O2O development, how to better provide service experience and quality, catering companies, internet platforms and software systems business focus on the new focus.

Foreword: Network Outside the penetration rate is less than 40%, the restaurant in advance orders the demand to be big

Tencent Science and Technology, "Penguin cool" column of the latest survey, in 12317 of People's survey samples, the use of network-ordered users accounted for 36%, of which the proportion of the regular use of only 7%.

49% of users are willing to try, and 19% of those who say they are adamant that they will not be willing to choose an online order before eating at the peak.

The biggest worry for consumers is food safety, followed by concerns about O2O and the cost of shipping. These may be the pain points that catering O2O need to address.

The change of catering O2O

Since 2010, by the rise of group buying in China, the concept of O2O has been popularized for the first time. Over the past four years, the traditional group buying site model has faded, group buying industry leader of the United States Group also began vertical and horizontal business expansion. The concept and connotation of catering O2O has become more and more abundant.

At present, China's catering market, compared with the formation of the O2O form, including group buying, takeout, ordering dinner and so on.

Takeout is the market segment that has been the most discussed in the field of food and beverage O2O in nearly a year, and is considered the next strong demand point in the catering industry following group buying. The restaurant wants to increase turnover without increasing the fixed cost, which is a good choice. When the merchant has the basic Internet consciousness and the related technical condition, the O2O takeout is also possible.

Booking, that is, the reservation, the current main players are the public comments. Starting from the information service 10 years ago, the public reviews have developed electronic coupons, group buys, and the online less than one year of scheduled services, and gradually to the trading chain closer. The current volume of bookings is still small, but it is growing faster.

Order meal in this field there are two types of players, one is the big mouth this from the B-end, trying to complete from the point of the meal to payment of the transaction closed loop; another such as tomatoes quickly, bypassing the business focus on service users, still with information services and consumer guidance.