China is the world's most populous country and now has a total population of 1.3 billion

China, the world's most populous country, now has a total population of 1.3 billion, so it is no surprise that it has become a huge market for electricity. 2013 has proved to us that electricity is the next big hit in China's technology industry, as internet giants are trying to provide more convenient ways for people to shop online, and are trying to find different ways to reach consumers, such as by chatting with them.

"2013 will be a memorable year, when China overtook the US as the world's largest digital retail market," Bain & Co, a management consultancy, said. "The company also found that in China," the digital retail business in the past two years, like wildfire development speed is shocking. ”

Last year, Chinese power trader shoppers spent 213 billion of billions of dollars on the internet, slightly below the US $225 billion trillion in total spending on online shoppers. With its proximity to the end of this year, China will overtake the United States and take off its online shopping laurels.

Bain's report also pointed out that since 2009, China's electricity market growth rate of more than 70% per year. It also predicts that by 2015, China's electricity market will be about 543 billion dollars in size.

China's electricity dealers are unstoppable

One of the most prominent events of the 2013 was the staggering 24 hours of Chinese shoppers spending 5.7 billion of billions of dollars in the Singles Day shopping event organised by the electric giant Alibaba. This is China's response to the US "online shopping spree of Monday".

In contrast, in 2009, the first Singles Day promotional campaign, Chinese consumers brought sales of only 8 million U.S. dollars.

Alibaba's trading platform has surpassed Amazon and ebay volumes, and is expected to overtake Wal-Mart as the world's largest retail company in 2016 years.

Earlier this year, Alibaba CEO Lu claimed that the company's goal was to increase the volume of its electricity-trading platform by twice times to $490 billion trillion by 2016, surpassing the US giant Wal-Mart.

Alibaba is not China's only e-commerce retailer. Its rival, Jingdong Mall, is expected to achieve annual sales of 16.5 billion dollars for the first time this year. Liu, founder and CEO of Jing Dong, said the figure was "10,000 times times our first year of sales, up two-thirds per cent from last year's sales." ”

The growth of consumer net purchases has amply proved that online shopping has become one of the lifestyles of Chinese consumers. 2013 has made it clear that China's electricity market will continue to maintain its current momentum of development, or even faster development.

Payment and logistics are the main problems

With the rapid development of electric business in China, payment scheme and logistics problem become more and more important. This is the Chinese electric companies are closely concerned about two issues.

Just look at the Chinese electric power business giant Alibaba to know. In May this year, Alibaba launched a logistics network project aimed at improving the delivery efficiency of online shopping. The first phase of the project was invested at $16.3 billion. Alibaba's goal is to build a huge logistics network in the next 5-8 years to support online shopping transactions averaging 4.9 billion dollars a day. In addition, it is reported that the network will be able to deliver delivery within 24 hours to all cities in China.

Earlier this month, Alibaba announced it was prepared to invest 364 million of billions of dollars in the electronics equipment maker Haier Group to further enhance its logistics and delivery capabilities.

At the same time, China's internet giant Tencent's E-commerce website Xun, has set up more than 10 logistics bases in many cities across China, and with Third-party Logistics partners, in more than 1000 cities in China to provide goods to the collection services. The company says it will begin providing expedited delivery services in the future, including door-to-door service within two hours.

As for the payment scheme, Alibaba has been trying to ensure that its Alipay covers more consumers. Alipay already owns 50% of China's electronic payment market, the company said, with 25,000 mobile transactions per minute on Alipay and more than $3.3 billion trillion in daily turnover on Alipay.

Meanwhile, its strong rivals, Tencent's Tenpay, are also speeding up efforts to integrate micro-letters with mobile chat software to make it easier for consumers to use Tenpay.

Even Hugo Barra, the former vice president of Google and the current vice president of the company, has also felt the power of China's power dealers. At the LeWeb conference in 2013, he talked about the trend of the day's deliveries, the pattern of real-time tracking and China's payment plan.

The rise of mobile electricity dealers

The new trend of the development of electric business in the 2013 is the emergence of mobile electric operators.

China is the world's largest smartphone market, so it is not surprising that many consumers start shopping on mobile devices because they are convenient to do so.

Alibaba disclosed that about 21% of its orders were from mobile devices, up 5% from a year earlier, in the Singles Day shopping event. This means that mobile devices are playing an increasingly important role in the minds of Chinese consumers.

At the same time, Jingdong Mall also said that it has more than 15% of orders from mobile applications.

In the 2013, many companies began to guide consumers through their mobile devices for online shopping.

In October, Alibaba claimed that in November and December, mobile users who used Taobao Mall, cat, poly-cost, commute and Alipay apps to get 2G of free data traffic.

In November, the electric giant launched a free smartphone program to help businesses work on new platforms, encouraging them to switch from PC shopping to online shopping via mobile phones.

Mobile operators also appear in another channel: Instant messaging applications.

This trend is emerging this year, as Tencent's Communications Service micro-letter emerged in China.

Because Tencent also has its own payment service Tenpay, the micro-credit team can easily use this technology to handle the necessary background work. In August, Tencent has launched an upgraded version of the micro-letter, the integration of payment services. All users have to do is to bundle their network bank account to the micro-letter, so easy to achieve online shopping.

Earlier this year, the micro-letter was also used to sell millet smartphones, resulting in less than 10 minutes to sell 150,000 departments.

Overseas market is the next target market

In 2014, another trend in the development of Chinese electricity dealers will be to target overseas markets.

In 2012, China's cross-border electricity market traded at $510 billion trillion, a 31.5% increase from 2011, according to Iresearch, a market-research firm. According to this year's development trend, the market will only continue to grow next year.

Recently, PayPal, the US payment company, signed a cooperation agreement with China's largest postal service provider and the largest international mail interchange Bureau, Beijing Post, and developed a package international logistics solution called PayPal. This is expected to help improve international delivery services, as it is expected to shorten the time for Chinese merchants to deliver overseas.

Overseas development not only refers to foreign companies entering China, but also refers to the global development of Chinese electric companies.

In September, Alibaba set up its own Taobao mall in Singapore, trying to leave its mark in Southeast Asia. Its electric rival, Jingdong Mall, also announced earlier that it would work with Singapore's IT products group iKNOW to create the Jingdong Mall site in Singapore.

This year, Alibaba even launched the English version of the Day Cat website.

New Year

It can be foreseen that in 2014, the transformation of China's electricity dealers to mobile will become more obvious.

The advent of a large number of low-cost Android mobile devices, as well as the popularity of free Wi-Fi in Chinese public places, will no doubt prompt more online shopping to occur on mobile devices. If any company is to take advantage of this wave, they must make sure that the interface of the mobile application is friendlier, more searchable, and more engaging for users. This may be the direction of their development in the new Year.

And as chat apps become more and more platform-like, it seems that electricity dealers will become an important part of their future development. In the 2014, the bond between them will become more perfect.