China-made games busy sailing to expand entrepreneurs say overseas easier to make money

January 12 News, the beginning of the new Year, God carved network CEO Ke has made a "difficult decision": increase in the overseas market to promote efforts. 1 months ago, the first web game of the Condor Network products "Blood Wulin" landed in Taiwan, half a month later, came data to let Ke overjoyed: registered although only 18000 people, but the highest online single group of servers 1836 people, active users than 30%, daily average ARPU value of more than 500. At present, "warm-blooded Wulin" in Taiwan to open more than 5 groups. "Our Taiwanese version is called" Wulin ", the figures we see in Taiwan mean that Taiwan's single-group server monthly income is not less than 250,000 yuan, which is expected to be higher than the domestic number," January 11, in Beijing Haidian office, Ke to the Beijing business newspaper, said he plans to add more servers in Taiwan, Seriously plowing the local market, his plan is to add 2 new sets of servers in the local area every week. Last year by acting Jinshan "lone solitary Nine Swords" and the famous God Carving network, is only a microcosm of the Chinese game market. More and more enterprises are planning to go to sea, the different, this time busy at sea is a web game, not the traditional client game. Last September, the fun net claimed a monthly revenue breakthrough of 100 million, of which 20% came from overseas markets, and the pinball Hall only earned tens of millions of yuan in Vietnam monthly. 2011, the domestic various types of horse-landing web game market. In addition to the traditional grand, giant, nine cities and other traditional giants, Tencent, Baidu and other big guys are also exerting force, even pps, Thunder, Qihoo 360, etc. also joined the War regiment. Web game of the unprecedented brutal, sea gold, "two feet walk" so that part of the development of the strength of the online games enterprise choice. God carved network research and Development Vice President Liu June said, to enter the overseas market is out of the mainland game melee situation an effective way out. Has the research and development strength The net swims the enterprise to be more easy to obtain the success in this domain. Take "Blood Wulin" as an example, if not for two years of research and development, the agency simply can not imagine the road to sea. Ke said that the Condor network of independent research and development game to go to sea is only the beginning. In the future, he plans to enter Malaysia, Korea and Japan overseas markets, "as for the mainland market, the next stage we will be formally exerting force." "Half a month ago, Condor also launched the game on the mainland operations, but he admitted that because of the surprise of overseas markets, he did not do his best in the mainland." Data show that the current web game market emerging platform companies have more than 130. Despite the fierce competition, but compared to the traditional client online gaming market is still more potential. Tencent last year, "seven-male hegemony" single Web game easy breakthrough 600,000 online, the overall market growth of more than 100% per cent, in addition, Zynga's listing deepened and the rise of social platforms, but also in the rapid growth of the industry. Zheng can predict that: at present overseas market compared to domestic more excavation space. He estimated that the "blood Wulin" in Taiwan monthly revenue can exceed 10 million yuan. In this calculation, the game can go to the top five local web games, our goal is to last year's popular web game "Immortal Road" on par. Ke, however, is also concerned about the domestic web game melee. In his view, the current rapid growth of the market size and relatively simple rough marketing strategy, and the 2005 client gaming market is very similar to the chaos. Product innovation and marketing means innovation, as well as the excavation of users in the subdivision area, or Enterprise Deus two way out.