China-made joint venture to observe "cloud TV" makes people a little dizzy

"Cloud TV" has been killed, from mid-August to the end of August in just half a month, Haier, Hisense, Skyworth, Konka, Changhong, TCL, 6 domestic color TV giants, have launched their own "cloud TV." The same piece of new products, by different manufacturers, in such a short period of time, this density, in the domestic color TV industry is never.

"Cloud TV" is a little dizzy.

Cloud TV is the application of cloud computing, cloud storage technology television products, is a cloud equipment.

Xu Weiqing, analyst at the Research center of the Qing Dynasty, told China News reporter that Cloud TV could be called the upgraded product of intelligent TV. From Internet TV to Smart TV, to today's cloud TV, only after more than two years of time. Like smart TVs, this one is also a factory-driven, rather than a market-driven upgrade.

Xu Weiqing analysis, compared with the speed of "3 concepts in two years", the development speed of TV application is obviously not up to match. More importantly, from internet TV to Smart TV, the consumer experience is not as beautiful as the blueprint that the manufacturer depicts: In addition to the slow speed of the objective, the manipulation of complex difficult to start, the application is not small but not much value.

TV manufacturers in the mouth so Beautiful "cloud TV" in the eyes of the public is actually more like wearing "gorgeous coat", looking for an updated "gimmick", in the state of the three-network integration process, network resources copyright, network TV Resource scarcity, wireless network popularization and many other uncertainties, "cloud TV" of "cloud" Did not really float up, to the color TV industry and color TV consumption, and did not bring about a transformative touch.

Foreign investment stick to 3D and watch "cloud" intelligence

August 24, at the 20th session of the Beijing International Radio and Film and television equipment exhibition, Sony exhibited a variety of 3D products, including cameras, cameras, television and film products, highlighting its strategic axis. In the first half of 2011, Sony was poised to take the top spot in the mainland market with more than 30% per cent of the market, according to the data from the 46-inch 3DTV.

Also in August, Samsung, Panasonic, Sony, XPAND3D jointly announced that the full HD active 3D glasses Technical cooperation will be jointly developed and licensed based on Bluetooth (Bluetooth) RF-Active 3D glasses technology. Recently, the alliance also announced that Philips, Sharp, TCL and Toshiba have expressed support for civil active 3D glasses technical standards.

The above "alliance" a foreign-owned enterprise in charge said that foreign investment focus or quality, visual impression. According to its introduction, the above alliance will be for the definition of quality and so have a clear imaging standards, this will be as a distinction between polarized type of a major advantage, that is, high quality definition. The foreign investors believe that the polarized (not flash) 3D cost advantage mainly in the glasses cheap, and the active shutter type of glasses is a precision device, so the cost is high, this is also to improve the quality of the necessary.

Relatively speaking, most of the domestic brand smart TV, so far Changhong, Skyworth, Haier, Konka, Hisense, Tcl have issued a "cloud" strategy. The Japanese and Korean color TV companies currently have no one involved "cloud" concept.

Foreign brands do not push is just not the time

and domestic color TV companies for the Passion of cloud television, Samsung, LG, Panasonic, Sony and other Korean and Japanese foreign color TV giants, appears very calm. At present, the well-known foreign color TV enterprises, there is no one involved in "Cloud TV" business. Chinese color TV companies are strongly advocating smart TV, Cloud TV, Japan and South Korea color TV companies are basically indifferent, but has been pushing 3D TV. Is it really a foreign-color TV company unresponsive, after knowing?

Tian Maobo, vice president of the research Consulting Group, said in an interview with China News reporter that China's home appliance companies are pushing smart TV, but foreign companies seem to be not very interested in this, the main reason may have two aspects, on the one hand, foreign color TV companies and local color TV companies, They are inconsistent in judging the future development of the TV industry. In Samsung, Sony and other international brands, the future direction of television development is the color and OLED, that is, the hardware of colour TV production, do not do software things. The software thing is the content of the international Japanese and Korean enterprises, they think that the software and content of things do not belong to us, that is the TV operators.

"Foreign companies in the Chinese market is not so aggressive to push Smart TV and 2009 Internet TV in China's development has a lot of setbacks." Tian Maobo said that when the Chinese brand launched the Internet TV in 2009, international companies had followed suit, but the end result was that Internet television was ultimately a quitter. International companies see this, and if we have to push the cloud, the official intervention may end. So in the promotion of intelligent television foreign enterprises are very careful, a little bit of the meaning of the change, it now does not push, the future push is not sure.

"' Cloud TV ' is really a trend, but it's too early to promote it to consumers. "Samsung Electronics China company president Jin Rongxia recently said. It can be seen that foreign brands do not push "cloud TV", just feel that the time is not ripe.

(Responsible editor: Lu Guang)