China Marketing Network: Talking about five kinds of dynamic rules in Network marketing

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Network Marketing also has its own dynamic laws, to seize these laws, will give our network marketing work to bring the effect of the intention, today, especially the written, and share.

These five rules are:

1. The law of Blind Alley; 2. The law of giving and selling; 3. The law of Trust; 4. The law of push and pull; 5. Niche rules.

1. Rule of Blind Alley

The first rule is this: building a Web site is like opening a storefront in a blind alley. You have to give the customer enough reason to patronize.

You always hear people say, "As long as you open a shop, there will always be people." "But we know it doesn't work on the web," he said. Why is it that there are always novices who build rookie websites without considering any viable marketing plans? Perhaps because Microsoft has not yet launched Webmarket 2000 and FrontPage has the promise to help you "set up a professional site".

The best website in the world if no one to enjoy or shopping on the top is tantamount to waste. For the same reason, the fact that most craftsmen are not millionaires is a good example of how they can make great products but have no marketing mind.

So before you start building a website you need to ask yourself: how can you attract people to visit? Maybe your marketing plan will be the following:

• Flag banner ads for two months to promote visibility.

• The first stage is ranked on the HotBot and excite engines, then the Infoseek,lycos, and AltaVista rankings are added in the second phase.

• Exchange links with organizations in the industry and nominal in their paid industry directory.

• The third phase focuses on the use of a wide range of news media and public relations company channels to obtain newsworthy content of the site.

• Phase IV begins to prepare the company's electronic newsletter, and the industry news as the main content, do not flood too much boast. (Although phase IV, the job of collecting e-mail addresses should start now).

The next step is to decide which of these things to do and which to outsource, and to give the same attention to everything and make the appropriate marketing budget. Maybe your actual marketing plan will be very different from the above plan, but the most important thing is to give visitors a reason to visit.

I've seen many websites that are too simple. They provide some company introductions and services, but they don't have anything they want to collect. What are some of the compelling things you can put on your website? These are the main drivers for visitors to visit again.

With excellent content, you do not have to ask others to exchange links with you, "Do our friendship link, because we are the best." "You can also say," link us, we provide a full range of lighting equipment procurement services. "When you provide a public service, you become very commercially valuable." Business journals and magazines start mentioning you, traffic is coming. Give the viewer a reason, they will come to see.

2. The law of Gift selling

"Free" is one of the important elements in the network culture. The rule of sale is that by offering some free lunches to attract visitors, try to get them to buy additional services.

You can often see many stores using this marketing tool. "The first 50 customers who attend my shop on the December 1 of the annual Ski shopping day will receive a free woolen scarf gift" to provide customers with free gifts, prompting them to buy other things.

Now let's talk about how we apply this rule. In the year of 1995, we, the Wilson Network services company, launched a web design service designed to attract nationwide business through the web. How can we achieve nationwide success in an age when LAN engineers are considered heterogeneous? First, we have a potential customer positioning: small and medium-sized enterprises. Next I asked what the customer wanted to know most, and they wanted to know how to build the site. But that's exactly what I'm selling to them. They also want to know how to market their business through the Internet, I have given a detailed discussion.

So I went online to collect the commodity web marketing articles, and then I made a list of articles and resources with 20 links. Every month since then, I have been searching the internet for more related materials. As a result, it has become a repository of more than 2000 articles, and has become the boss of the same type of resource Web site. In addition, I started writing articles on the Internet to guide the marketing sites of small companies. Target site--in the days when I was still in the blood, I thought my website was the gateway to web marketing resources--and our business was thriving. Network Marketing Information Center

Here's a simple strategy: (1) attract people to focus on your site by providing a lot of free information. Then (2) Let people know about your products and services. Try to appreciate the balance in the gift sale and you will find that it is an effective strategy. But to sell, you need to master the third rule.

3. The Law of Trust

If your service is good and the price is reasonable, then honesty is the only possible barrier to your sales. Integrity is the most important lubricant of network business, leaving him, friction will make the enterprise stop running.

The establishment of a business brand requires a lot of positive media exposure through expensive advertising campaigns. These ads bought brand trust. However, if you are a small business, it is difficult to afford such advertising. Even so, you can still win trust through your website in a variety of ways. First of all, in order to be found, you have to publish your own detailed address and telephone number. If you have an office or a physical store, take a picture. It would be better if you could show your personal or employee photos. The customer will see you as a flesh and blood person without worrying about who you are and where you are.

Through the sale of well-known brand products, the provision of clear and clean goods and exchange terms, to join the national Authority, or provide quality assurance to build credibility. In addition, intuitive user interface good user navigation system can help you build credibility. You also need an SSL encryption server to secure credit card transaction services. The only way to build a professional web site is to make your customers trust you, and that's not something your kids can make up on a weekend.

Once the credibility was established, sales went up. Always contact your site's visitors to reinforce your credibility. We use the fourth rule to explain this.

4. The law of push and pull

Rule fourth: Use attractive content to drive customers to your site, and then regularly push email newsletters for them.

The site itself, is inherently passive, like a lazy dog on the side of a fire. Just lying there, listless wag tail, until someone enter the door is only sadly smile. (The best sites, however, are like a lively dog, constantly guiding and driving you to find the information you need)

On the other hand, mail messages, like Active St. Boehner rescue dogs, are at your disposal to deliver the updated information to their destinations, along with a welcome invitation to return to the customer to know that you are offering the latest services.

The site will use content to pull visitors, and to the past visitors to send mail messages in the mailbox. Most businesses cannot be sustained by a single hammer (one-time) sale, and the cost of digging a customer is quite high compared to the profit from a one-time sale. Businesses need to increase satisfaction by retaining customers, resulting in repetitive consumption. The push-and-pull rule serves this crucial task.

Getting permission from users to accept mail messages is key to this strategy. You can design a form for a visitor to submit an email address. To reassure visitors of their email address, you need to make the following two commitments: (1) The information you send is valuable, and (2) You cannot use the customer's email as an alternative profit path, i.e. a clear privacy policy. However, once the client agrees to receive additional information, you have a marketing lever.

How do you apply this strategy? If someone in your company writes well, you can develop a monthly newsletter. It will be a task that requires effort, self-discipline and commitment to deadlines. Even so, he will be a tremendous boost to the growth of business, and will enhance customer trust in you, so that again and again visit your site. All of a sudden, your company has become the customer's first choice. Insist on doing this work every month, your brand awareness will gradually increase. If you are not writing well, send your monthly specials or, if so, reprint the news from other cooperative websites. No matter what you do, be sure to do it brilliantly. If not, low levels of performance will reduce your painstaking accumulation of credibility.

This rule also requires rhythmic use. First, provide enough attraction to pull customers, and then through the mail to customers to send valuable information and discount policies to attract repeat customers.

5. Niche rules

The rule of niche is the last and most important one. For example, companies like Amazon.com (Amazon) and Wal-Mart have a lot of money and clout to "control" the market. Small businesses need to find niches that are not met or partially satisfied and fill this gap with exceptional performance.

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