China Merchants Bank: Big business in small banks

The recruit pedestrian always said: "Shenzhen has created the Merchants Bank." "It shows its special feelings for Shenzhen. The bank was founded only 36 employees, of whom 23 were from the original Shekou finance company, the average age of 24.3 years, "My office is only 6 square meters, I sit people can only stand there to talk to me." Wang Shixian, the first president of the Bank of ICBC, recalls, "it was really called a blank sheet of paper." "Back to April 8, 1987, must go to Shekou North 10 industrial zone to see, ask 36 people at that time, can imagine that this only 100 million yuan capital, 1 branches of small banks in 23 years will become a net capital of more than 130 billion yuan, total assets exceeded 2 trillion yuan, institutional outlets more than 700,　　Employees more than 40,000 people, in Shanghai and Hong Kong listed national joint-stock commercial banks. Golden Sunflower 23 years, the logo is a golden sunflower, metaphor customer first concept, which was absolutely unprecedented innovation 23 years ago. When domestic banks are still generally in the "door difficult to enter, ugly face, things difficult", the Bank of China merchants has placed in the business outlets of flowers, milk, the implementation of the Standing service, Smile Service, door-to-door service.　　Innovation and independence have always been the soul core of the Bank of merchants. China Merchants Bank in the country's first implementation of ATM national withdrawal and POS machine credit card consumption nationwide network, is also the first launch of the "24-hour bank" banking services. That led to discontent at the time: China did not have a bank called "24 hours" and had to remove the word.　　With more peers competing to roll out the same business, the storm was over. In the 90 's, CMB first launched online banking, into the national decades of universities to promote "one netcom" business, soon there are students in Valentine's Day from the Internet to buy a girlfriend rose, in the most traditional, the most stable industry advocates and the adoption of information technology, so that people can enjoy financial services at home, small banks stir the country.　　China Merchants Bank is moving towards the "big business" in his mind. With the rapid development of capital market and the widespread application of information technology, the traditional living space of the banking industry has been squeezed. In 2004, the bank was brewing its first transition to accelerate the development of retail, intermediary and SME businesses.　　Quickly launched the "one Card", "one Netcom" and other services, opened the "Golden Sunflower" high-end customer financing of the new model, but also accelerated the international trade financing, SME loans, credit cards and other business investment and development, the initial formation of a distinct from the domestic industry's unique assets and liabilities structure. Golden Sunflower also began to bloom in the world, October 8, 2008, the New York branch opened. At present, New York branch Clearing and clearing, trade finance, syndicated loans and other business has been fully carried out, as at the end of 2009, the assets reached 200 million U.S. dollars.　　This July, the president of the US's fifth-largest insurer came to China to Weihua, a special gift from his daughter, who was less than 10 years old, who painted the golden sunflower. CMB's two-times transition industry generally believes that the advantage of the bank is to lay its market todayBit of "one card", "one netcom."　　However, the products and services of other banks can be surpassed, in order to maintain long-term advantages, there must be sustained innovation capacity. This time, the bank to do is the system of innovation, its essence is to change the "extensive" for "intension", business development from the main rely on increasing capital, resource consumption to rely mainly on management promotion, scientific and technological progress and improve the quality of workers change. In the Banking Summit Forum held in August this year, Weihua said: "Today's international advanced banks, most of which have undergone a strategic transformation from extensive expansion to intension-intensive development, have realized the steady growth of bank value and shareholder returns, and the Chinese banking industry must undergo such a strategic transformation." For CMB, two times is not a simple change in the way of business development, its essence is a management revolution. Recruitment will steadily improve the level of international management, and continuously to the advanced level of the world. "China Merchants Bank two transition, for internal some people's" inherent habits "and" traditional thinking ", Weihua said to" Use thunder means resolutely subversion ", in addition to strengthen training in the internal, the assessment is more stringent, unqualified will replace it. In fact, every time the change of the merchant bank has a deep pain, but each time the transformation is more gorgeous.