China Mobile announced a series of 4G offers on schedule

On the 1st of this month, China Mobile announced a series of 4G offers as scheduled. According to the tariff adjustment program, the key fine-tuning is to support a variety of 4G data traffic traffic tariffs, such as the lowest 4G mobile package from 40 yuan to 30 yuan. The original price of traffic has doubled, such as 70 yuan package 1GB traffic, for example, the new package can get 2GB of traffic. In addition, China Mobile 4G new tariffs also broke the monthly system, launched the third quarter 4G traffic quarterly package and third-rate traffic six months package. Yesterday, the Southern reporter from Guangdong Mobile China Mobile (hereinafter referred to as Guangdong Mobile) learned that the Guangdong market is also the first to appear 20 yuan 4G packages business to further reduce the barriers to entry.

Tariff reduction significantly focused on data services

On the eve of 5.17 Telecom Day, China Mobile held a press conference in Beijing to formally launch a series of new 4G packages including 4G Package Options, 4G Fly Package, 4G Internet Package, 4G Business Package Four Main Packages and a 4G traffic optional package.

According to mobile sources, "4G Internet Package", "4G Business Package" corresponds to the original Internet packages and business packages of GSM users, while other mobile customers who have not yet used 4G services can replace the original package with 4G optional packages and 4G flight sharing Packages, and this series of tariff adjustments on the 1st of this month, the official implementation.

Analysis of the mobile 4G tariff cut, there are three main lines.

The first is to reduce barriers to entry and consumption, such as the new China Mobile launched a 30 million 500M B traffic package, while the other 4G flight to enjoy the lowest package also reduced from 88 yuan to 58 yuan. Followed by the unit price down, such as the original 4G package, the highest degree of use of 70 yuan 1G B traffic package, adjusted to 70 yuan / 2G B traffic package. According to the mobile official description, which is equivalent to the highest unit price down 50%. Once again, there are two innovative traffic business models. One is to break the monthly monthly reset of traffic --- the formal launch of an independent third-quarter 4G traffic quarterly package and third-rate traffic half year package; and the second is the launch of the traffic sharing feature.

It is noteworthy that, compared with voice services within the package, data traffic is definitely the main force of this tariff reduction. For example, the new "4G Internet Package", "4G Business Package" compared to the previous GSM package, voice minutes did not change.

Guangdong 4G threshold lower

On the occasion of the formal implementation of the new 4G package, Guangdong Mobile, as the largest "experimental field" of China Mobile, also took the lead in attempting a 20-yuan 4G package service with a lower threshold for network access.

According to Guangdong Mobile relevant personage introduction, the so-called 20 yuan 4G business mainly for Shenzhouxing (Chang listen to the card, the public card, chat cards, easy cards, long-distance cards, zero monthly card) customers and music zone Mika customers open, 20 yuan 300M B 4G traffic, and the group's new set of 30 yuan / 500M B, 50 yuan / 1000M B, 70 yuan / 2GB and other packages constitute a complete 4G package system, including the WorldCom, Shenzhouxing, M-Zone, including all mobile users in Guangdong .

In addition, mobile stakeholders also detailed the new traffic overlay package. "20 yuan to upgrade 4G business also includes 'automatic overlay function' In the past, when the user mobile phone package traffic runs out, the package outflow will be charged at 0.29 yuan / MB, assuming that users use the package when the flow of 35MB, You need to pay 10.15 yuan traffic fee.While handling 20 yuan traffic package 4G package users, when the mobile phone package outside the flow of fees up to 10 yuan, can be automatically upgraded to 10 yuan 10MB stackup. "The source said According to this calculation, the new traffic overlay service receives 65M B more traffic than before.

Quite interesting is that in this mobile 4G traffic sharing feature nationwide, Guangdong Mobile also introduced a group called "traffic sharing" group buy service. For example, the person said, assuming that 5 people group for "traffic sharing", each pays 10 yuan package fee, each user can get 100MB personal traffic, at the same time each person will have an additional 50MB shared traffic injected into the shared traffic account, This total of 250MB traffic can be used by 5 people, run out.

Mobile is far from easy time

Whether it is China Mobile drastic 4G traffic tariff reduction, or Guangdong Mobile to further refine the flow package, the introduction of lower prices and detailed services, only one purpose --- so that more people use the 4G network. In this regard, Guangdong Mobile is also outspoken, "I hope more and more 2G / 3G users upgrade to 4G."

Zhang Xing, chief analyst at consultancy RationaAB, believes that although China's 4G tariffs have dropped, China Mobile is far from comfortable.

"On the one hand to 2G / 3G users to switch to 4G is a serious self-challenge, on the other hand competitors have been waiting on the move, do not want to be moved to move farther." Zhang Xing said mobile executives have been in a number of public performance Out of concerns about the structure of existing subscribers, of the nearly 800 million mobile subscribers, only 4 million are using 4G networks and the vast majority are still using 2G and 3G. "2G mainly carries voice and SMS services, the profit margin is getting lower and lower.Mobile 3G based on TD-SC DMA network lags behind China Unicom and Telecom in terms of speed."

As for the external competition, China Telecom and China Unicom officially launched the 4G business more and more time, and China Mobile made some articles on the business concessions. The other two companies responded very fast. For example, China Unicom's newly launched free combination package, starting at only 8 yuan, 100M B traffic available, capped 232 yuan, 11G B traffic can be used. Users can also be based on their needs for a variety of packages within the free portfolio.