China Mobile phones Read more than 155 million users

Yi Tong January 17, Winter Hangzhou.　　28 Bus, a 20-year-old boy intently staring at the mobile phone screen, the screen is a popular novel "tomb-robbing notes", the boy's expression with the novel plot of the advance sometimes become tense, and sometimes laugh aloud.　　Starbucks near the West Lake, a lot of people with laptops to the Internet, and now has been holding e-books and tablets to read the new tide of people instead.　　China Mobile Mobile Reading base is located in Hangzhou, since May 5, 2010, mobile phone reading business in the country since the official commercial, so far, the number of users through the mobile phone to read more than 155 million. Behind this huge number, there are many levels of change and development--people's reading habits, the way of reading has changed; the traditional publishing industry borrowed power mobile phone reading ushered in the second spring; writers who write novels on the internet have a channel to collect money; the industry chain, which is dominated by cell phone reading, is forming and the opportunities are limitless, even including the face of literature will also be changed by the rise of mobile-phone reading, said Yiwu Wu, a professor at Peking University: "The advent of mobile literature could revive the fading novella and poetry in China." "Mobile, open reading New Age mobile phone reading there are two ways, one is to mobile phone as a carrier, can visit the WAP site directly browsing, or on the phone to download a mobile phone read the client software to read. The use of mobile phone clients can not only read online, but also can download books to the mobile phone for offline reading. The client can also be compatible with comics and magazines, and the picture will be more effective.　　Because of the convenience of mobile phones, it is suitable for the use of waiting for a bus, subway and other debris time to read. The other is a dedicated electronic book such as G3 reader as a carrier to read, closer to the experience of reading paper books, suitable for some people need to read in-depth. Chinese mobile G3 Reader is only ordinary book size, more thin than the average book, can carry.　　The G3 reader and the user's mobile phone number are bundled, you can easily "buy books, read books." After the boot, you can in the "Wireless bookstore" mass of books to search for their own books of interest; can read Books Online, you can also download the contents of the book to their own reader at any time to look at, mobile phone reading and memory function, you see which page, the next time you open this book, will be directly from this page to show ...　　Because the reader uses ink electronic ink technology, so "read" the effect and look at the paper book similar, no reflective, not like staring at the computer screen so cost eyesight. A price of dozens of yuan of paper book, read through mobile phone only a few yuan money is enough. If the monthly, spend 3 yuan 5 yuan can read 1000 books. A book doesn't have to carry a few heavy books in the bag, just with a cell phone or a book size reader. It is reported that the current mobile phone reading client software matching terminal reached 774, covering 180 million users, at the same time, so that the ipad, Android users happy that these models of the client version has also beenSuccessful development ...　　The characteristics of mobile phone reading determines that it is popular with young people. Market research found that 33% of users, 95% of mobile internet users, willing to use debris time mobile phone to read. Reading through mobile phones is expected to form a good habit of reading for all. Premier Wen said: "I want to see people take a book in their hands when they take the subway." Because I have always believed that knowledge not only gives people strength, but also gives people security, give people happiness.　　"The Prime minister's desire to read through the phone will certainly speed up the realization."　　McCallister Why in the mobile phone shortly before the birthday, because of "wind" and other novels popular writer McCallister, his birthday fun will be moved to the mobile phone reading "museum", with many fans enthusiastic interaction. Why McCallister birthday will be on the mobile phone reading platform? It is reported that the first part of the "Wind language", in China Mobile phone reading platform to create a 130多万次 click.　　To this end, McCallister will further promote his new novel on mobile phone reading. The rapid development of mobile reading has opened up a new channel for many writers to absorb gold.　　For example, the second generation of users of the serial novel "very pure very ambiguous" is on the mobile phone reading platform on the popular, clicks Super High, one months on the income of 1 million yuan. The popularity of mobile phone reading, but also to face the plight of the traditional publishing industry has brought a new dawn, for Internet literature to solve the problem of piracy, fees and so on, it is reported that before this, the traditional publishing industry is facing the stagnation of the paper book market, printing and warehousing and logistics, such as intermediate links cost, inventory backlog serious, the issue of high publishing threshold.　　Digital publishing, represented by the Internet, is facing a number of development bottlenecks-copyright, profit model, payment and so on-the new chapter of a new book on the Internet, which can be found in less than 3 minutes. And the combination of mobile phone and reading, can get through the content to the user such a channel, the content of direct users, so that the existing books to open up a low-cost content distribution channels. In addition, the new book distribution model-the first new books, that is, the newly-issued by wireless distribution, publishing institutions in accordance with the user subscription market response, timely adjustment of the entity book Issuance strategy, but also to solve the current traditional publishing industry facing high inventory problems. At the same time, as an interactive reading mode, mobile reading can understand readers ' demand, reduce publishing risk and improve the performance of publishing enterprises.　　In addition, the mobile phone itself has a more sophisticated means of payment, so that the mobile phone reading not only convenient fees, but also effectively control the piracy problem, for the traditional publishing digital transformation to solve the worries.　　It is reported that mobile reading platform list of the top 10 original books of the total sales revenue for the same original literature net of the top 10 books total sales revenue 14 times times, some books income super entity book. The unique advantages of mobile phone reading, such as ubiquitous and convenient to pay, can make up the shortage of Internet publishing, thus becoming the most important business form in the field of digital publishing. The overall pattern of the publishing industry has changed in the direction of technological progress, the future of mobile phone publishing will become digital publishing from the wired Internet to wireless mutualUpdate level of networking development. 150,000 books in the hands of the platform to build a better, but also need to attract people's content. Up to now, China Mobile mobile phone reading platform book storage more than 154,000 books, integration of books, magazines, comics, professional books and other content, more than 10 million clicks on the platform 566 books,　　The number one book hits 820 million times, the cumulative income is 9.45 million, the income exceeding 1 million books 36, 500,000 61. Mobile reading also vividly shows the long tail effect of economic theory and publishing phenomena: such as two distribution effect, classic old book through the mobile phone to read two times to promote the formation of the second wave of growth, the old book "Ordinary World" on the mobile phone reading platform issued two months, clicks more than 1.3 million times. Long tail Effect: low-cost publishing and distribution provide users with more choices, while also creating significant benefits for content providers and integrators. As of the end of last October data-users read more than 10 books have 67,000 volumes, accounting for 57% of the total, on the platform to produce a subscription of 84,700 books, accounting for the total volume of 72%.　　In addition, there is a first-hand effect, the 2010 mobile phone reading platform on the start of the works have 202, including best-selling famous Guo, wheat home, the world PA Sing works. Mobile reading has created a new book distribution channel, basically realized the mobile phone reading industry chain Virtuous circle.　　At present the reading base has been with the writer Publishing Group, Zhejiang Publishing Group, the Yangtze River Publishing Group, Citic Press, Shanda, founder, Sina, Chinese online and other 91 excellent content providers, and with the Chinese Writers Association, China Publishing Group, China Editorial Association, the National Library to reach strategic cooperation ...　　Currently in Zhejiang Province, 30 mobile phone reading sites, China Mobile phone reading of the province's access to traffic, the number of users ahead, the monthly access to more than 26 million users, the business launched since the cumulative number of access to more than 95 million users. The future: The user experience is the core with the vigorous rise of mobile internet, now, Taobao launched the Amoy Flower network, to create the country's largest video, document and music trading platform, Tencent has online mobile phone QQ Reading, Baidu also launched a mobile version of the library ... Wireless Reading the giant crocodiles are emerging.　　Mobile phone reading the broad competition pattern is increasingly clear, China Mobile is challenged from all sides. China Mobile after 10 years of development has accumulated more than 500 million users, it should be said that the development of mobile phone reading there is a broad space. China Mobile related Personage said, the future user's contention, the core is the user experience competition, for this reason, the Chinese mobile handset reading business will vigorously enhance the user experience-strengthens the product experience, realizes the handset to read many kinds of carriers, various forms, many kinds of applications.　　For example, innovative mobile E-book development model, through industry cooperation, reduce development costs, create low-cost high-quality e-books, color e-books and so on. Enhance the content experience, enhance the user attraction. To build the comprehensive cooperation year of the base and national publishing house, the cooperation publishing house achieves 200Home, a collection of 250,000 books, including books, magazines, comics, professional books, and so on, at the same time to the picture, Shuwang, newspapers and periodicals extension. Strengthen the service experience, enhance the dynamic operation capacity of the portal, the book Update from "regular" adjusted to "timely response according to data", timely up and down the book, innovative "personal book" and other user services, that is, combined with user reading frequency, regularly send preferences to users and scheduled to update the content, For some high value customers timely development of recessive marketing and reading care.　　To meet the needs of different types of users, enhance the degree of activity. Love books! Entering the age of mobile phone reading, this quote has a new meaning. Now, people just take a cell phone or a reader, you can Shoubushijuan, educated.