China Mobile Internet Base camp: 600 million user platform anxiety

After a dizzying reorganization of the data business, the Internet base in Guangdong is playing an increasingly important role.

Up to now, the mobile has been published on the internet, music, games, reading, video and other eight bases, located in Guangdong, Sichuan, Jiangsu, Zhejiang, Shanghai and other areas, each base has targeted mobile internet innovation products.

According to the reporter understand, how to integrate these dispersed in the resources, the unified integration of the business is moving inside this round of data business adjustment direction. such as flying letter, mailbox, micro-bo fusion between, and mobile harsh (mm) platform and music, games, video, books and other digital content fusion.

Previously, the Internet base has been carrying a mm, 139 communities, such as mobile in the Internet's core business. From the current signs of adjustment, the resources of the Aspire are gradually concentrated on the internet base. Recently, there is news that China Mobile has already transferred the right to fly to Guangdong mobile internet base operation, Shenzhou Thai Yue and Guangdong Mobile signed a new cooperation agreement.

June 30, Hangguoqiang, general manager of China Mobile Guangdong Limited data business Operations center, said in an interview, "a mission of the Internet base is to promote such integration under the guidance of the headquarters." ”

Mobile platform Thinking

Move without any business to follow up, but should let the application vendors become partners

"From the size of the revenue, the telecommunications industry in the past 7 years, the average annual growth rate of less than 10%, has been lower than GDP growth, and internet growth has remained above 30%, the Internet industry is expected in the next six or seven years will surpass the telecommunications sector." Hangguoqiang that to avoid becoming a conduit, embracing the Internet is an inevitable choice for telecom operators.

In fact, before moving in the internet has been a lot of input and many products, such as the IM has a letter, mailbox has 139 mobile mail, Micro Bo also has 139 lobbyists (now renamed as "Mobile Weibo"). However, compared with the internet companies, the best mobile applications in the market can not occupy the first, many after the three.

Hangguoqiang in this regard, in the business level move does not have everything to follow, but should adopt the platform of operation Strategy, let the application vendors into partners.

The Internet base is the important layout in such a way.

July 30, 2010, mobile headquarters officially licensed Guangdong Company as China Mobile Internet base, responsible for mm, community, public capacity and other operational construction. The reason why the Internet base in Guangdong, because Guangdong has been moving data in the province, mobile Internet traffic and income are ranked first.

In the letter was formally announced into the base, the Internet base currently has mm and 139 community two major platforms. Which mm is in many types of App Store online store, is the first operator to build an application platform.

China Mobile in August 2009 officially released the MM store, after more than a year of development, it has gathered a group of users and developer resources. Data from the mobile internal display: As of this May, MM store registered users up to 76.96 million, the monthly download the maximum of nearly 100 million times, the number of applications on the shelves has more than 69,600.

According to Hangguoqiang, "the future MM will also be implemented to the users of different networks open." "This means that future Unicom and telecom mobile phone users can also log in to mobile harsh download apps."

Another platform for the operation of the Internet base is the "139 community", which includes integrated communications, social networking and micro-blogging products. According to the Guangdong Mobile Data Center Mobile internet room, a person responsible for the core of the 139 community is based on the real relationship, such a platform for mobile has two major benefits, "one is the forward income, the other is to increase the cost of migrating users."

In fact, Mobile has always had the advantage of forward charging. For example, in the Guangdong pilot, more than millions of users are willing to pay the package fee to use the community service. However, Hangguoqiang said that after the base to achieve the scale of development, the task is to pay for the exploration of the model, "some third-party platforms do not charge users and achieve profitability."