China Mobile Internet Conference

Recently, the third China Mobile Internet Conference (CMIC2014), sponsored by the Chinese Mobile Communications Federation and the Xiamen Municipal government, was held in Xiamen. The main representatives of the national scientific and technological community gathered in island, focusing on the five topics of peak, O2O, Mobile Entertainment, internet finance, digital reading and culture, bringing an annual feast for the mobile internet to the industry. As a representative of the domestic Internet finance South, we were invited to attend the conference and share the theme of the future development of internet finance. It is understood that the hand of science and technology has its own notes, card cattle, such as the Butler card managers and other accounting star app products. Among them, the user size has reached 150 million, more than the following 10-bit products combined. As of 2013, the Daily Record of more than 10 million financial records. We have already managed 500 billion RMB debt and 100 billion RMB financial investment. As the pioneer of full automatic credit card billing management, the card-cattle card keeper has broken through 40 million since its launch and has maintained the most outstanding product innovation Rhythm of the category, and has rapidly grown into the leading brand of the app for credit card management. Jiaoyigang, the founder of the joint, said in the General Assembly that the future will be handy to remember the series of products to further optimize and enrich the user's personal financial management of the depth of service, the goal is to become a personal CFO for each user. The South sends the Internet finance to lead the industry ecology to come from the newly published "China Accounting and financing app mobile market Research Report 2014" Research data show, conveniently science and technology under the easy to remember, Card cattle card Butler series products, Open more than 4 times the core monthly active data has more than the entire category other products core monthly active sum. In the month of the use of China's accounting and financing app, the long sum of the products used in the month has reached 947,000 hours, which has exceeded the total of other products of the whole category. In the first five digits of the accounting app startup number, hand in hand with technology and card cattle card Butler monthly start-up times total up to 28.734 million, also more than the entire category of other products in the month of the total use. According to the third party agencies on the domestic financial management app in the mainstream Android distribution platform download data statistics show, conveniently recorded in the mainstream platform download total of 89.61 million times, almost the last 10 similar products combined. Personal finance: An expert in the doorway to the books. The app category has its different characteristics from other mobile app categories, which is to keep a good balance between the professionalism of financial management and the experience of user interaction. Conveniently remember the series of products can be distinguished from their entrepreneurial team senior financial and financial industry background is not unrelated. Handy Technology CEO Valley Wind from the enterprise-level financial software manufacturer Kingdee, has been the dean of the Kingdee Institute, the Internet Business Department general manager, Kingdee Friends and Business Network deputy general manager and other management positions. Hand-tech development team also come from the enterprise-level financial software industry and financial enterprises. With most of the current "halfway" in mindAccount Finance app's entrepreneurial team, the real demand and scenario application of science and technology management; from the initial budget setup, the first page of the record, professional account management team for personal financial management have a more in-depth understanding. This professional background helps to more accurately excavate the user in the personal financial system, as well as the UI interactive experience design of the demanding have been widely imitated by similar products, become the whole category product functional design standards. In particular, conveniently remember the 9 major version of the new introduction of multiple ledger functions, redefined the way of accounting and financial management. A ledger corresponds to a life scene, so that accounting more into life. This revolutionary feature update once again for the entire category to expand the new direction of development, quickly become similar products are scrambling to imitate the object of plagiarism. So far, the domestic accounting of the app category, only to be conveniently recorded in the Apple App Store launched a fee version, paid income in China after the gold, and has been in the 1600 consecutive days of the financial classification list ranked first. The recent Apple dollar price adjustment rules more let conveniently remember all the way, in a short time to obtain the enthusiastic Apple users, ranking up to the fifth. Bear in mind the team in the operation of the wolf, not overnight. The team is still maintaining a new version of the weekly speed of product iterations, quick response to user needs, small steps run. Since its inception has been adhering to the full customer service system, to maintain the team's focus on user experience, so that the user-centric operating principles of a solid implementation of the hearts of each team member. The financial value chain in the ledger has grown into the biggest personal financial entry in China, and the role of the platform in the future Internet finance is becoming more and more prominent. And in September this year to obtain Fosun Brothers Capital, Sequoia Capital with the investment of tens of millions of U.S. dollars B round of financing. Among hundreds of millions of users, small business groups have reached 20 million. Hand Science and technology CEO Valley Wind to reporters that this part of the user's characteristics, one is a higher degree of activity, three months of continuous accounting accounted for 80%; the second is a large accounting flow, a single bookkeeping average amount of more than 1000 yuan. The "Business Ledger" aimed at this group of people is aimed at making these users more professional and convenient in managing their own business streams. "Business Ledger" focus on the breakdown of the population is not only large enough to allow the users of the technology to the next level of scale, more importantly, it has realized the Shang and subdivision of the financial management people, more conducive to the future realization of greater value for change. This part of the user, who is gathered through the "Business Ledger", has a much higher personal income than the average, with more vigorous investment and financial needs. The future of technology companies will further increase its accompanying notes, cattle and other products data mining and traffic opening, for the current domestic Internet financial entrepreneurs to provide accurate financing and lending flows.