China Mobile Internet Global competition takes the initiative

China and Asia's emerging markets have been particularly prominent in the fast-growing global mobile internet boom, and a group of Chinese companies, represented by UC, have taken the initiative in the global race. October 19, the Global Mobile Internet Conference Silicon Valley Station (Gmic SV), the largest mobile browser manufacturer UC Yu chairman and chief executive director of the "Asia Opportunity" keynote speech.

Following New Delhi, India, the second North American operating platform established by UC is also established, with the exception of product and service localization, the North American platform is looking for partners in the United States to explore China, India and other emerging markets to give full play to the market advantages that UC has established in these areas.

Mobile Internet Asia's rise

Mobile phones become the preferred terminal for Chinese users to surf the internet, and the proportion of users who use their mobile phones online has risen from less than 7% in 2010 to 15.3% in the year to June. And in the Indian market, mobile Internet development more powerful, not only the number of users more than the PC, the overall flow at the beginning of this year has surpassed the PC, perhaps for most of India's netizens, mobile Internet is the Internet.

"Unlike the PC internet age, where American companies lead global development, Chinese companies have a first-mover advantage in the mobile Internet arena." Yu, chairman and chief executive of UC, said emerging market users, represented in China and India, are significantly more reliant on mobile and mobile internet than in the US, mainly because of the huge differences in lifestyle. "For example, because of the popularity of cars, the hands of American users are tied to the steering wheel, while in China's big cities, people travel in the main transportation is bus, subway, the hands were liberated." Mobile phone access to the space. Yu pointed out that, from the perspective of lifestyle differences, at this stage, China and India do not like developed regions have a large number of public sports facilities and leisure venues, so the Internet is carrying people's entertainment, leisure needs, and mobile phones are becoming an important carrier of the new mobile entertainment industry.

The booming market has given China a first-mover advantage in the global mobile internet landscape, with Yu's words: "Chinese companies have the opportunity to be the leader of mobile internet trends." It is understood that UC browser's overseas active users have broken through 60 million, released 7 international language versions, covering 150 countries and regions, and in 6 countries market share of more than 10%, in the world's second largest population of India, the market share of more than 20%.

Helping overseas products to land in China

In the past decade's traditional internet history, most of the international giants have broken China, and today, many American companies, represented by Evernote and Flipboard, have begun to exploit the Chinese market.

In this connection, Yu pointed out that this is the Internet products and services in the globalization process encountered a localization bottleneck. "In the development of some key regional markets, we must have a good understanding of user habits and respect for cultural differences in order to make your products and services truly recognized locally." ”

In his view, U.S. companies to enter the Chinese market, some different from the U.S. market user habits and industrial characteristics need to understand. For example, Chinese users are more accustomed to "free", so the software model of selling royalties will certainly not go through in China. Specific to the mobile Internet, China's network system more complex, low brand concentration of mobile phone terminals, application distribution channels dispersed ... These are likely to become U.S. companies in China "acclimatized" development bottlenecks.

It is understood to apply for distribution as an example. In the United States, the application of distribution channels is highly unified, Google Play, Apple App Store is the main channel of application distribution, while in China, Google play and the app shop is marginalized, third-party application stores rise massively, while operators, Mobile phone manufacturers and many internet portals also have their own distribution channels.

Maybe it is the necessity and difficulty of "localization" that many American enterprises have adopted the way of cooperating with local companies in the Chinese market. When Evernote announced its entry into China this May, it also announced the establishment of global product technical cooperation with UC as a way to integrate Evernote services in UC browsers to enhance coverage and visibility in the local market.

"UC hopes to use similar and evernote cooperation to play its market advantage in emerging markets, and to promote the world's best mobile Internet products and services in these areas faster and better landing." "Yu said.

Three-dimensional exerting force platform

"UC Target in five years to make UC browser's global user Breakthrough 1 billion, while we are redefining the browser, to build the world's leading mobile Internet portal service platform." "Yu said. Traditional software companies such as Netscape and Microsoft only view browsers as a stand-alone version of software, while internet companies such as Google and UC view browsers as a user and service platform.

It is understood that UC has been based on UC browser built four platforms: Information Service platform (Web site navigation), application publishing platform (UC application store), mobile social platform (UC Park), mobile gaming platform (UC gaming platform), for users, terminals, operators and content providers to build an open, Mobile Internet portal platform.

"In the mobile internet sector, operators, end-users, operating system vendors, Internet content providers, the role of the different but interdependent, only cooperation can fundamentally improve the quality of mobile internet products and services." "Yu pointed out that cooperation has always been the magic weapon for UC, and UC partners, including the three major operators and almost all of the terminal brands at home and abroad, but also with a large number of Internet content and service providers on the product side of the cooperation.

Based on this, Yu hopes to attract more partners in the U.S. market in the future. He believes that through the UC browser this China-leading, a highly active user platform, mature ecosystems and massive partners, as well as eight years of mobile internet technology and product service experience in the Chinese market, will certainly enable foreign excellent products such as Evernote to achieve a more successful landing in the Chinese market, Ultimately achieve mutual benefit and win.

and through cross-border cooperation in product innovation, is a major feature of UC. The recent UC Browser mobile payment service will be upgraded across the line to support more life-fee projects, including water, electricity, gas, and credit card debts, etc., the function is expected to be officially launched at the end of October. Previously, UC has been with Alipay and China UnionPay to reach strategic cooperation, launched a mobile payment solution. Users realize that as long as a Alipay account or a bank card, you can through the UC browser to achieve simple, secure mobile payment. (Anji)