China Mobile Internet Industry application and digital entertainment trend analysis

June 16, "2012 China Mobile Internet industry applications and digital Entertainment Conference and 2011-2012 Chinese best mobile Application Products Awards Ceremony" sponsored by the global renowned mobile internet third party Data Research Institute, Iimediaresearchgroup, Inc. Held in Beijing, China.

"2012Q1 China Mobile Application Market Quarterly monitoring Report" released by Iimediaresearch, 2012q1 Chinese smartphone users reached 252 million, a 13% increase in the chain. Smartphones are and profoundly affect people's lives, and more and more people are throwing away their computers and enjoying mobile digital entertainment on their phones.

With the terminal set up, the application of the trend of opera, the domestic 3G market ushered in a new pattern. How to take advantage of the attack, seize the opportunity to become the key to the success of mobile Internet enterprises. The purpose of this Conference is to promote the exchange of industrial chain, to explore the development trend of China Mobile Internet industry application market. Mainly includes the following several directions:

Mobile application market meta-development

2012 Mobile internet continues to surge, from entrepreneurship to investment, from players to operators, no one will be placed in the future life, is very lively. Terminal manufacturers, game manufacturers, traditional internet, operators and other giants have moved to the mobile interconnection, active layout, beach market, mobile application software development momentum has been unstoppable.

In the field of mobile application software, as a channel to connect the app and user, the market of the third party app classification application in China has sprung up, and it shows the situation of the blowout growth. Relevant figures show that Lenovo music stores and other domestic Third-party application software stores have more than 50, competition is increasingly white-hot, who can survive to the end, everything is still unknown.

Of course, there are also a number of new outstanding applications. such as mobile Guide to see the application of a quick movie, mobile phone HD cinema 100TV HD player, such as mobile phone video software to bring users a more fluent, more convenient experience; friends and u+ and other mobile dating community applications deepen the relationship between old and new friends appskoo-cool applications and the U-Vision and other software is committed to the best boutique applications recommended to netizens. The future mobile application market is bound to move towards more yuan direction.

Creativity determines future marketing commanding heights

Recently, the PC game "dark destruction God 3" so that many players into a state of neglect and sleep; in mobile terminals, the world's rage is also Angry Birds, Fruit Ninja and other foreign game applications, China Mobile application market is rarely so great. Admittedly, abroad in many software and hardware conditions have congenital advantages, the domestic market still has a big gap.

Mobile games "Three Kingdoms Heroes Biography" Operation Center General manager Liu Dongchi said, the creativity is insufficient, the cottage culture, the research and development lacks the operation experience is the main reason which the Chinese market is difficult to grow. Shanghai faint "Xian Mirror Online" mobile phone online games producer Baixiaotian also think "creativity" is very important. He said that the Chinese mobile game market to seek change to sink the heart, not impetuous, to produce products as the goal, in addition to respect creativity, dare to realize creativity.

Iimediaresearch analysts said that mobile applications have as a business is not unusual road, innovative team, and replication, the atmosphere will not be too long; the current poor profitability of mobile developers is mainly due to the lack of innovation in their products, and user pay habits, Pay channels and pay mode is irrelevant, innovation is the commanding heights of future marketing.

Mobile advertising is an important channel for developers to profit

With the increasing number of software, the mobile application market is showing vigor and vitality. Yet the survival of developers is being tested. According to the Iimediaresearch data, 48.7% of the developers of 2012Q1 China Mobile are still losing money, while earnings have risen, but only 19.9%.

China Mobile applications developers are generally low by mobile applications, mainly through advertising and gaming to gain. As a new advertising model, mobile advertising platform is rapidly developing and by advertisers and agents of concern, become a new indicator of advertising industry chain. In the fertile soil of mobile internet breeding, mobile advertising platform vibrant, vigorous vitality.

At present, the domestic large and small mobile advertising platform has dozens of, Qun Zhengfangdouyan fierce competition, similar competitions are

HTML5 technology is a trend

With the further popularization of intelligent terminals, the potential user groups have been expanding. Today, HTML5 has become the biggest bright spot in the mobile internet market. Strategyanalytics data show that 2011 global market support HTML5 Technology mobile phone 336 million, is expected to 2013 this figure will exceed 1 billion.

HTML5 has been recognized by the industry as the biggest leap in web standards in nearly a decade and will become the next generation of Web language. In fact, more and more industry giants are constantly HTML5 to the good. In addition to Apple, Microsoft, BlackBerry, Google's YouTube has been part of the use of Html5;chrome browser to announce full support Html5;facebook is sparing no effort to spread the virus for HTML5.

At present, the HTML5 standard attracts more and more developers and publishers ' attention in mobile application development. AI Media Consulting (Iimediaresearch) Analysts believe that 2012 will be the decisive HTML5 of the year, but HTML5 application must be based on user hardware upgrades and high version of the browser, in the domestic overall network environment lags behind the conditions, HTML5 many new technologies have not been rapidly promoted.

Although the development of mobile Internet is very promising, it still faces many problems and has many variables. From the most fundamental point of view, no matter how the market changes, are driven by the needs of users. In the design, development, promotion and other aspects of the work, always put users in the top priority of the position to consider, this is the key to the success of mobile Internet enterprises.