China Mobile Internet is still reeling world

DoNews According to the "China Mobile Internet Subscribers' Statistics Report" recently released by the Analysys think tank, as of June 2014, the number of Internet users in China reached 686 million, of which the population in the second and third tier cities accounted for more than 50%.

Mobile Internet is still reeling world

The report shows that 60.2% of male users in China's mobile Internet account for more than 60% of middle-aged and young people aged 25-40, accounting for 33% of high school and below, 22.5% of workers and service workers, and 20.6% of non-income earners. .

On the one hand, mobile Internet companies need to work hard to improve the current user's depth of use. On the other hand, new users' access is mainly achieved by reducing the difficulty of mobile applications and developing new products to meet the unmet needs.

Survey data show that mobile Internet users in the second and third tier cities accounted for more than 50% of the population. Urban mobile Internet penetration is relatively high. The infrastructure of operators shifted from cities to rural areas. Through the improvement of hardware facilities, the importance of the three major operators and the continuous lowering of the prices of mobile terminals, towns and townships will become another powerful point of growth for mobile Internet users.

Regional differences revealed

Data show that the difference in the area of ​​mobile Internet users has gradually revealed that in the first-tier cities, WeChat has become the preferred application of female users, while QQ has become the preferred application of women in second and third tier cities. Among the first-tier cities, the number of male shopping users APP Can top10 mobile applications, while in second and third tier cities, Taobao entered the top ten male users using APP.

According to the age structure, among mobile internet users under 24 years of age in first-tier cities, the mobile video APP has entered the top 10 rankings of popular APPs. Among the mobile Internet users under 24 years old in tier-2 and tier-3 cities, top10 of popular applications Does not appear in the video APP.

Entertainment needs a solid position

Mobile IM coverage in China's mobile Internet users still topped the list. Followed by mobile music, mobile video, mobile stand-alone game netizen coverage followed.

Mobile Internet users still focus on the use of social, music, video, games, four entertainment areas. And shopping, maps and other needs followed. Analysys think tank analysis shows that mobile Internet tools, business needs showed a clear trend of infiltration, that shopping, road queries, search and other needs embedded in the form of functional entertainment applications, which also cater to the mobile Internet APP switching costs High features, all mobile Internet companies for the convenience of users, in this way to reduce the time cost of user applications conversion.

Driven by this feature and trend, in the future the magnitude of super APP and platform APP will continue to increase, and the functional attributes of tools and business applications will become more obvious. (Finish)