China Mobile internet makes money hard

The "Angry Birds" Sunyan transplanted to the Android platform, which broke through millions of dollars last October, appeared to be a new stimulant for China Mobile's internet application market.　　Even the character is a bit introverted kai-fu Lee can not help in the Innovation Workshop 2010 Annual Meeting, the performance of the "Angry Birds" as the theme of the sketch. Lee was leaning on his head, with a microphone in his hand, humming a bird's roar in his mouth, crashing into a pumpkin array composed of members of the innovation team.　　The joy of Kai-Fu Lee comes from the prospect of future profitability of the mobile Internet project, the main incubator of innovative workshops, almost as much as the excitement of all China Mobile Internet developers. In 2010, China's Android developers were only 53,300, but by 2012 it would have grown by more than 14 times times to around 791,100, according to data from the media.　　The growth in numbers has also led to the madness of capital markets, with the number of Internet investment cases in China Mobile up to 23 in the end of December 2010, and the total investment of 16 per cent of disclosed data as high as $216 million, with an average of nearly $13 million trillion in individual investments.　　But the joy of Android developers and the madness of the capital markets have not yet masked the embarrassment of China Mobile's Internet app market. Chinese mobile phone users are reluctant to pay for mobile internet apps other than games in the Chinese mobile Apps Conference, held in Guangzhou March 8, and almost become the consensus of the Conference participants.　　This also means that China Mobile Internet application companies can copy the Apple App Store model to build their own app store, but the future profit model is still to explore their own. "The iphone platform China team has a lot of companies earning hundreds of thousands of of dollars a month, but almost all of the revenue comes from overseas markets," he said.　　"Coo Zhang He, a smartphone advertising company, points out that at the moment Apple developers earn three-fourths of their income from user fees, while the Android platform relies more on advertising mode. Awkwardly, China Mobile internet advertising market is far from mature stage, or is in the nurturing stage.　　China Mobile Internet application market will face a bricks situation if Chinese Android developers maintain a long-term income-free or low-income situation. Zhang He can not help in his PPT speech, "Money is hard" four characters. "Users do not want to pay, advertising resources scarce, developers in the cake after the difficulty of survival." The most viable way to make money is to use ads for free. Zhang He said, but the current mobile Internet advertising platform technology content is not high, the advertising form relatively simple primary, high-quality advertising media is relatively scarce.　　In addition, all kinds of application homogeneity serious, the quality is mixed, lacks like "angry bird" as the killer intelligence application, many factors cause the small and medium-sized developer's advertisement pattern to be in difficult situation. Still, mobile advertising has become the only living water that can be seen at present in China Mobile's Internet application market. Moreover, 2010 China Mobile phone advertising market size reachedTo 1.74 billion yuan, 2012 will become China's mobile phone advertising market in the year, the market size will reach 5.52 billion yuan, growth rate reached 83.4%. Struggle for the future market is almost the main theme of China Mobile phone application software Conference, the confidence of struggle still comes from the figure. China's smartphone market reached 40 million in 2010, and China's smartphone sales are expected to continue to grow at a high rate in the next 3 years, with sales of 2011, 2012 and 2013 reaching 52 million, 78 million and 92.5 million respectively.