China Mobile Internet market competition enters a key year

Http://www.aliyun.com/zixun/aggregation/7732.html, ">, published statistics show that the first quarter of 2013 China Mobile internet Market size of 204, 200 million yuan, an increase of 75.4%, Quarter-on-quarter growth of 10.4%. Through the rapid growth of the past two years, the mobile Internet has entered a crucial year in terms of profit model and industrial pattern.

In the first quarter of 2013, the mobile Internet market grew more rapidly than in the previous quarter because of the intense competition in the mobile internet market and the uncertain profitability outlook, the more cautious investment in capital markets and the lack of a blind pursuit of mobile concepts; The profit model of the mobile Internet is still not breaking Still in contention for the entrance phase, simple translation of the PC-side business model at the mobile end of the bottleneck; due to the seasonal impact of some segments of the mobile Internet, the overall market size grew slowly in the first quarter.

2013 the first quarter of mobile shopping in the overall market accounted for a relatively small increase, but the mobile shopping market still maintained a high growth; mobile value-added is still the most mobile internet segment of the industry, but the proportion of the continued decline in the growth of mobile games more stable, market share is in a downward trend And the new mobile search and mobile marketing base is small, the growth rate is higher, the ratio is in the fast growth state.

Eric Consulting analyst Lu Jinghu that the mobile Internet after 2011-2012 years of rapid development, has been a critical year. On the one hand, for the traditional internet companies, 2013 is its key in mobile layout of the year, if missed this year may lose the opportunity to occupy the mobile side, so the major Internet companies and even telecom operators are stepping up the pace of moving forward. On the other hand, for the industry as a whole, mobile-end traffic is still a major problem for mobile developers and practitioners, mobile-side revenue and the rapid growth of traffic is not proportional to the 2013 mobile Internet practitioners will further explore the mobile end of the flow of the way.