China Mobile Internet Netizen Research report published by Yi Media

Reported on mobile internet users for three consecutive years

Since the 2012, the pace of mobile Internet development has been more rapid, the number of mobile phone users have also been an explosion of growth. In order to better grasp the user's use habits, targeted mobile internet marketing, June 2012, Yi Media specifically designed a survey questionnaire, and through easy media internet advertising network, randomly selected 10,000 mobile internet users nationwide survey. After careful collation, analysis and research, Easy Media today officially released the "2012 Easy media-China Mobile Internet Users Research Report", which is easy to press for the third consecutive year to release the report on mobile internet users.

The report shows that 19-34-year-old mobile internet users in the overall 71% of mobile internet users, compared with 2011, the proportion of people under the age of 24, 25-40-year-old population rise, China's mobile internet users increasingly to mainstream consumer groups. Among them, the proportion of smartphone users is as high as 71%, a 13% increase from 2011. The Android OS has the highest usage rate, followed by Symbian and iOS. Nearly half of those who do not use smartphones say they intend to change smartphones in the near future, and smartphones will dominate the mainstream market in China's mobile phones.

In addition, the report also analyzes the usage habits of mobile internet users. "Home and outdoors are the places where users use the mobile Internet most often, and time is the highest frequency after dinner and before bedtime." The most common thing users do when they use their mobile phones is to browse news and instant messaging, while social, entertainment, online shopping and other behaviors are showing a significant growth trend. "The types of WAP websites most frequently visited by mobile internet users are news and entertainment, and the most commonly used types of apps are news, games and entertainment," the report shows. Compared with WAP, users prefer to play games and video entertainment with apps. ”

The report shows that mobile internet users have changed their attitude towards mobile internet advertising. "73% of Mobile Internet users will click Ads, in addition to brand influence and activity concessions, eye-catching forms of advertising is also the important reason to increase the click rate." Mobile advertising based on the location of users can attract users ' participation. In addition, 82% of mobile internet users have downloaded the brand app through different channels. Brand app has become an important marketing tool. "It is understood that after Interbrand selected the 2011 Best Chinese brand Value list of the top 50, more than 50% of the local brands have their own brand app."

This time, Yi Media in the "2012 Easy media-China Mobile internet Users Survey Report", elaborated on China Mobile Internet development trend analysis. "Future mobile video advertising, pad advertising and mobile payment business has great potential and broad prospects." ”

Yi Media Group is China's leading integrated digital advertising platform. As an important driving force of China's network advertising technology, easy media based on its independent research and development of online advertising technology, user data solutions, audience management system, such as a series of leading technology products, construction and operation of services in the vast number of websites, advertising companies/ Advertisers and other related Third-party companies in the online advertising technology platform and trading platform. Easy Media internet platform covers 486 million independent users (as of December 2011, third party data), mobile internet platform covers 275 million independent users (as of July 2012, Easy Media data). Yi Media was founded in early 2007 in the United States Silicon Valley.