China Mobile internet users broken 560 million app ads preemption entrance

Recently, h&m in order to cooperate with the opening of the new store in Guangzhou, the choice of entertainment, information type of app advertising, combined with position orientation, only 10 days to get 7.4 million of the display, of which clicks reached 53,000 times, the click Rate as high as 0.72%. The effect of such a transmission is immediate.


   Although the number of Internet users in China Mobile has exceeded 560 million by the end of 2012, the amount of mobile advertising is only 500 million yuan.   However, in the 2013, mobile marketing in the overall slowdown in the context of advertising, but the trend to accelerate, many car companies began in a number of mature, High-value mobile internet applications for advertising, to seize the mobile web portal.   For example, from the end of 2012 to date, BMW, Subaru, Peugeot, Hyundai, Volkswagen, Lexus, Mazda, Buick, Chevrolet, Jeep, etc. more than 10 internationally renowned car brands, have been in possession of a high value of 350 million yuan users of the "Youdao dictionary" of mobile Internet applications, In Youdao dictionaries, such as content implantation, image implantation, trigger-type banner advertising and other dissemination of resources, has become a number of international well-known car brands for the object. And the car company's own app is also in full swing, download a staggering amount.   with the rapid application of the store, the value of mobile application advertising has gradually been the chain of the upstream and downstream of the various links accepted. Borrell Associates, the US market research agency, said app-embedded advertising is expected to reach $24 billion trillion in 2015.   Where our marketing goes   in order to accompany the pace of users to seize the mobile internet more accurate characteristics, car brands in addition to the development of the app, but also began in some mature, High-value mobile internet applications for advertising.   "2012 of our mobile advertising volume is not much, since 2013 has been reversed, especially in the automotive industry, the large-scale increase of customers on the Youdao dictionary advertising, to now our advertising monthly income has nearly tens of millions of dollars. "Speaking of the 2013 mobile advertising trend growth, NetEase Youdao CEO Zhou Feng hard to conceal his happiness."   In the automotive industry, "where users are, where we go to marketing" is an iron rule. In order to accompany the pace of users to seize the mobile internet more accurate characteristics, automotive brands in addition to the development of the app, but also began in some mature, High-value mobile internet applications for advertising, but also become the car brand to seize the mobile network marketing channel Core strategy.   to Youdao dictionary for example, 350 million of registered users, 50 million of the active user, the user to white-collar students mainly, this is the car industry to find the mainstream consumers, many car companies also put ads to the mobile phone on the boot interface position, as Youdao dictionary entrance, Basic each user must see the entrance of the advertisement, its arrival rate is very high.   Although the current on the mobile phone on the form of advertising and internet advertising does not make a big difference, but also to banner ads, banner ads, rich media advertising, combined with content implantation, photo implantation and other flexible ways, anotherThere are also some touch-screen interactive advertising applications. But Shoming, deputy general manager of the new Generation market research company, although the mobile phone's screen is small, the ads on the phone has its advantages, one of the advantages is that advertising is often exclusive, in the PC environment, often many ads are concentrated on a screen, advertising effect will be greatly reduced, and mobile phone ads can enjoy a screen alone, is highly exclusive. Previous 1 2 Next