China Mobile internet users less than 200 million is not 388 million

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November 23 Morning News, the Mobile Internet Research Alliance (AMIR) released its first annual report shows that the current mobile Internet users in fact less than 200 million, rather than through the "mobile Internet" caliber of the statistics of 388 million.

According to the report, the precise scale of China Mobile Internet users should be based on the number of intelligent mobile terminals, so, strictly speaking, considering the user overlap effect of smartphones and tablets, China Mobile's internet users are actually less than 200 million, rather than "mobile internet" Caliber of the statistics of 388 million. Earlier, CNNIC released the 30th Internet Statistics Report, the number of Chinese mobile phone users reached 380 million, the first time over the PC users.

The report also explains that the concept of "mobile internet" and "mobile netizens" have not been able to accurately understand the nature of the current mobile internet, and that smart mobile terminals (smartphones and tablets) and app apps are the most visible elements of the current mobile internet. Therefore, there are some differences between the two concepts of "mobile netizens" and "mobile internet users".

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However, for mobile Internet is 200 million users or 388 million, experts pointed out, should pay attention to subdivision and differentiation, do not blindly pursue the user scale.

Hansheng, director of the Center for Social Investigation and Research at Peking University, points out that differentiation and reorganization are the main lines of understanding the current China Mobile Internet. With the spread and spread of China Mobile Internet, the opportunity of terminal equipment is equal, but the differentiation and difference in usage, behavior, user experience and aesthetic orientation constitute the basis of current and future mobile Internet development.

"Too much emphasis on proliferation, one-way emphasis on market share, may strengthen China Mobile internet industry anxiety, not conducive to the industry, and not conducive to specialization and characteristics of focus and innovation." Developers chasing only the size of their users are likely to lose their way. "Hansheng said.